In the export product structure, shrimp continued to play the leading role with more than USD 3.9 billion in the 10-month period. Besides the stable growth of vannamei and black tiger shrimp, the highlight of this year was lobster – a product with a rare breakout, reaching over USD 712 million, up 134%. This boom stemmed from surging demand in China and Hong Kong for live and premium shrimp, especially in the HORECA segment.
Pangasius – the second major product – recorded an export value of about USD 1.8 billion after 10 months. Notably, tilapia became a new bright spot with an impressive growth of 220% to USD 62 million and is being shaped as a potential strategic product for Vietnam, with increasing demand in the US and several European countries.
Meanwhile, tuna continued to face heavy pressure. Ten-month exports remained around USD 791 million, nearly 4% lower year-on-year due to shortages of skipjack for canned processing and ongoing supply chain disruptions caused by conflicts in the Middle East. Some exporters had to scale down production or shift to loin products to reduce costs. In contrast, the squid and octopus group showed clear recovery, bringing total 10-month export value above USD 627 million; demand in Japan, South Korea and the US improved significantly, particularly for frozen products for processing. Fish cakes and surimi also drew attention, reaching USD 291 million in 10 months – up 24% year-on-year, becoming one of the fastest-growing product groups in the sector.
In terms of markets, China and Hong Kong continued to serve as an “important anchor” for Vietnam’s seafood industry in 2025. As of the end of October, exports to this market exceeded USD 2 billion, up more than 32%, particularly strong in lobster, marine fish and live crab. The rising year-end demand for live seafood is opening significant growth opportunities for Vietnamese exporters.
In contrast, the US market entered a period of high volatility. Although 10-month exports to the US still increased year-on-year, reaching around USD 1.66 billion, a clear downward trend appeared from the third quarter due to the 20% countervailing tax applied from August. Key products such as shrimp and pangasius – which account for a large share – both declined in September and October as many exporters proactively adjusted shipment volumes to avoid losses. In addition, other challenges such as anti-dumping duties on shrimp and MMPA regulations – expected to directly affect wild-caught seafood from early 2026 – have turned the US into a “risk hotspot” for the industry.
Exports to Japan continued to recover steadily, with a 10-month value of nearly USD 1.45 billion, supported by strong consumption of shrimp, squid, marine fish and pasteurized crab. The EU was also a strong-growing market, reaching USD 985 million in 10 months, benefiting from the bloc’s relaxation of certain technical barriers for Vietnam’s farmed seafood. Meanwhile, exports to South Korea maintained double-digit growth, reaching USD 725 million thanks to high demand for squid, octopus and surimi.
CPTPP markets – especially Canada, Australia and Japan – remained the fastest-growing region, showing Vietnam’s strong advantages in utilizing tariff preferences.
There will still be many challenges in 2026, particularly the prolonged US countervailing tax, the potential impact of MMPA, the likelihood that the EU will maintain the IUU yellow card, and increasing competitive pressure from India, Ecuador and Indonesia. This requires Vietnamese exporters to proactively restructure markets, strongly develop value-added products, invest in processing technology and enhance sustainability standards to maintain long-term growth.
(seafood.vasep.com.vn) Vietnamese tilapia is moving into a higher-value segment as brackish-water farmed fish from the Mekong Delta is now being processed for sashimi and exported regularly to Japan.
(seafoo.vasep.com.vn) Ca Mau Province is stepping up efforts to protect aquatic resources and promote transparent and sustainable fisheries, joining the country’s efforts to have the European Commission (EC) remove its “yellow card” warning for illegal, unreported and unregulated (IUU) fishing.
(vasep.com.vn) Vietnam has strengthened its position in China’s massive seafood market, becoming the largest lobster supplier while maintaining a dominant share of the country’s imported pangasius.
(vasep.com.vn) Vietfish 2026 was more than just a larger exhibition space. Through B2B meetings, booth discussions, production-chain visits and post-show feedback, businesses and buyers found something more concrete: suitable suppliers, processing capabilities, technology solutions, new markets and a foundation for building long-term trust and partnerships.
(vasep.com.vn) Vietnam’s tilapia exports to the United States declined significantly in the first seven months of 2026. Cumulative export value reached US$18 million, down 42% from the same period in 2025. In July alone, exports amounted to just US$2 million, plunging 70%, indicating a clear slowdown in import demand from the US market.
(vasep.com.vn) At the seminar “Global Seafood Markets and the Future Workforce: Trends, Opportunities and Directions for the Sustainable Development of Vietnam’s Fisheries Sector,” held as part of VIETFISH 2026, Ms. Shirlene Maria Anthonysamy, Fisheries Officer (Markets) and GLOBEFISH Coordinator at the Food and Agriculture Organization of the United Nations (FAO), presented initiatives aimed at promoting youth participation in fisheries and aquaculture.
(vasep.com.vn) In the first seven months of 2026, Vietnam’s pangasius exports to the United States reached US$189 million, down 8% year-on-year. In July alone, export value reached US$22 million, down 28%. This trend indicates that U.S. demand for pangasius imports has remained relatively cautious this year, as importers tend to maintain moderate inventory levels and limit stockpiling.
(vasep.com.vn) After three days at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, the Vietnam International Fisheries Exhibition – VIETFISH 2026 – has successfully concluded, leaving a strong impression in terms of scale, visitor numbers, the quality of business connections, and innovative activities. With more than 14,000 m² of exhibition space, 335 companies, 568 booths, participation from representatives of 17 countries and territories, and nearly 15,000 visitors, VIETFISH 2026 has once again affirmed its role as an important meeting point for Vietnam’s and the global seafood industry.
(seafood.vasep.com.vn) Held as part of Vietfish 2026 from August 19–21 at SECC in Ho Chi Minh City, a series of five specialized seminars provided the seafood business community with updates on markets, technology, standards, human resources and cooperation opportunities. With the participation of experts, international organizations, government agencies and businesses from Vietnam and abroad, the seminars created an additional platform for professional exchange alongside the exhibition’s product showcases and business networking activities.
(seafood.vasep.com.vn) On the morning of August 19, 2026, the Vietnam International Seafood Exhibition – VIETFISH 2026 officially opened at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. With 568 booths representing 335 companies, alongside the presence of senior government officials, local authorities, diplomatic missions and international partners, VIETFISH 2026 kicks off three days of business networking, technology exchange and market engagement under the overarching theme “Innovation and Sustainability.”
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