Vietnam’s agro-fisheries approach Halal markets amid US tariff risks

News 09:10 12/06/2025 Lê Hằng
(seafood.vasep.com.vn) In the context where Vietnam’s agricultural, forestry, and seafood exports to the U.S. — a market accounting for nearly 22% of the sector’s total export turnover in 2024 — are facing many challenges due to changes in U.S. tariff policies, the urgent need to pivot towards other markets has become critical. Among these, the Halal market and the Middle East region are frequently mentioned as a “promising land” for Vietnamese agro-fisheries products.

A significant milestone was the signing of the Comprehensive Economic Partnership Agreement (CEPA) between Vietnam and the United Arab Emirates (UAE) on October 28, 2024, in Dubai, witnessed by Prime Minister Pham Minh Chinh and UAE Vice President and Prime Minister Mohammed bin Rashid Al Maktoum.

Under the commitments, the UAE will eliminate tariffs immediately upon the agreement’s entry into force for 99% of Vietnamese exports, while Vietnam pledges to cut tariffs for 98.5% of goods imported from the UAE. This agreement lays an important foundation for Vietnamese products to expand their presence in the Middle East market in general.

The Middle East market does not impose as stringent technical standards as the EU or the U.S., and customs procedures are relatively simpler, facilitating Vietnamese businesses. However, if Halal is considered a long-term strategy, it requires a coordinated approach involving policy support, logistics systems, trade promotion, and thorough business investment mindset.

 

Markets like the UAE and Saudi Arabia have large import demands, but to compete with countries like India and Brazil, Vietnamese enterprises need to obtain Halal certification from reputable organizations and improve product quality.

Currently, Vietnamese businesses face several difficulties. Firstly, there is a limited understanding of Islamic consumer culture, leading to ineffective product and marketing strategies. Secondly, the Halal certification process is complicated and inconsistent across countries, requiring businesses to seek certification from multiple organizations, resulting in increased costs and time. Additionally, the food processing sector lacks sufficient personnel knowledgeable about Halal standards, and sources of certified Halal raw materials remain limited.

Businesses need to invest in training and raising awareness about Halal standards and Islamic consumer culture. At the same time, they should build management systems that meet Halal requirements, ensure hygiene, food safety, and clear traceability. Collaborating with reputable Halal raw material suppliers will help maintain consistent quality and build a sustainable supply chain.

Furthermore, developing appropriate marketing strategies and leveraging specialized sales channels such as Halal trade fairs, e-commerce platforms, and B2B marketplaces will help directly connect with international partners and expand markets.

agro-fisheries halal

TIN MỚI CẬP NHẬT

VASEP published Report on Vietnam seafood exports in 2025

 |  11:00 11/02/2026

(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.

Ca Mau’s shrimp-rice model proves effective in climate change adaptation

 |  09:28 09/02/2026

(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.

Lam Dong tightens fishing vessel management in decisive crackdown on IUU fishing

 |  15:02 06/02/2026

(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.

Can Tho’s fishery output hits nearly 783,000 tons in 2025.

 |  15:12 04/02/2026

(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.

Pangasius exports in 2025 exceed USD 2 billion, with strong growth in multiple markets

 |  16:26 02/02/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.

Vietnam’s tuna exports to Spain shift sharply toward processed segments

 |  09:48 26/01/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.

VIFTA expands opportunities for Vietnamese seafood enterprises in the Israeli market

 |  09:02 22/01/2026

(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...

Vietnam’s fish cake and surimi exports surge, EU market emerging as a late-2025 growth driver

 |  09:43 20/01/2026

(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.

Ca Mau leads the nation in shrimp output

 |  10:08 16/01/2026

(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.

Pangasius fingerling prices hit record highs

 |  15:21 14/01/2026

(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC