Vietnam pangasius fillets marinated with pepper and spices
Export is still need improvement
Before that, at the end of 2020, the Vietnam Association of Seafood Exporters and Producers (VASEP) forecasts that the growth of the pangasius industry this year will be 5% with the export value at 1.6 billion USD. To achieve this goal, there are 4 issues that the pangasius industry needs to solve, including efforts to remove difficulties with the Chinese market, anti-dumping tax in the US market, increasing production of value added products and developing the domestic market to reduce dependence on exports.
According to pangasius production, processing and trading enterprises, in 2020, the Covid-19 epidemic severely affected exports, raw pangasius’ price in the Mekong Delta dropped from 26,500 VND/kg in March 2019 to 18,500 - 18,800 VND/kg in June 2020, by the end of 2020 it gradually inched up to 21,000 - 21,500 VND/kg and has been stablizing until now.
Mr. Truong Tien Dung, General Director of Saigon Aquatic Products Trading Joint Stock Company (APT), said "In 2020, exports declined dramatically, especially at the end of the year, export to China was congested. This year, exports to China have resumed normal, orders from the US and European markets have also increased".
According to Mr. Nguyen Van Kich, Chairman and General Director of Cafatex Corporation (Hau Giang), the situation of the pangasius industry this year is very unpredictable due to uncertain factors. Firstly, the Covid-19 epidemic in import markets remains complicated, and exports depend on pandemic control. Secondly, China, the leading market for pangasius imports, is not stable in terms of demand, and recently there is the problem in controlling Covid-19 epidemic for imported frozen goods.
Strive to conquer domestic customers
There was a large amount of export output that brought in billions of dollars in recent years, but in the domestic market, consumption of pangasius is still modest. In recent years, in order to pave the way for pangasius to return to the "home yard", businesses have organized many programs and activities to introduce processed pangasius products to consumers, typically pangasius buffet program. Along with that, businesses are diligent in researching and developing many preliminary processed and refined products from this nutritious and healthy fish.
"Products from pangasius are quite diversified, in addition to fillets, sliced, cleaned whole fish, fish can also be dried and refined ... serving both domestic and export markets. Dried pangasius products and dried basa fish have been positively received by the domestic market, especially during the flood and storm months in the Central region and after Lunar New Year "- APT General Director stated and added that dried basa fish and some products as well as the company's dried freshwater fish are produced under a closed process in a modern factory and exported to Europe, being vacuum preserved and branded as the company, so they are consumed well.
Mr. Pham Duc Cuong, co-founder of Uni-Sea Co., Ltd. (Hanoi) - specializing in basa fillets marinated with pepper sauce, said that after 10 years of researching on how to deodorize fish, he decided to choose basa fish for commercialization. "Basa fish has an export background, so the quality management process is very good, meeting the requirements of the most demanding markets in the world but the price is moderate, so there is a large ability to increase the value.”
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
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