“Fresh foods carry the health halo with them, versus processed foods. It doesn’t matter what country you go to: fresh foods will always have those attributes,” Steve Lutz, Nielsen Perishables Group executive VP of told SeafoodSource.
In the Asia-Pacific region, fresh foods make up 60 percent of shoppers’ grocery shopping budgets and in Europe, fresh foods account for 53 percent of shoppers’ budgets, according to the Nielsen Global Survey of Fresh Foods report. In the U.S. and Latin America, fresh foods account for much less of shoppers’ baskets: 30 percent and 25 percent, respectively.
“In the U.S., consumers shop less frequently [than in Asia and Europe]. Because they are willing to drive further and make fewer shopping trips, those things work against fresh,” Lutz said. At the same time, fresh seafood sales are on the rise in the U.S. While beef, poultry, and pork volume all fell in 2012, fresh seafood volume rose 2.5 percent, according to Nielsen.
According to the study, when buying fresh seafood, North American shoppers look for a good value first, followed by fresh selection and convenience.
Even though overall fresh seafood prices remained fairly stable in the past year, North American shoppers perceived that seafood was a better value, particularly compared to the rising costs of beef and poultry, according to Lutz.
“It is really about the value they [shoppers] placed on a specific product. For example, lobster is still a very expensive seafood product, but sales were driven down because of supply this year. Even if lobster is USD 10 a pound, that is perceived as a value, compared to its regular price,” Lutz said.
While North American shoppers are seeking value, shoppers in the Middle East/ Africa region and in Latin America said fresh selection is most important to them, according to the survey. Europeans say that a good value is the most important attribute when buying fresh seafood, followed by fresh selection and convenience.
Even though fresh seafood sales rose in the U.S. last year, fresh seafood accounts for only five percent of stores’ total sales, according to Nielsen. Lutz believes that fresh seafood purchases lag behind other proteins because shoppers require much more customer service than other protein categories.
“Self-serve just does not touch the consumer…in the same way that beef and chicken does because consumers know the cuts and the selection in those departments. The input from the behind-the-counter person in a supermarket or the person running the fish shop is not only important for capturing sales, but for building consumer confidence and repeat purchases,” Lutz said.
SSI forecasts a 28% year-on-year increase in after-tax profit attributable to the parent company of Vinh Hoan Corporation (VHC), driven by a gradual improvement in average selling prices from USD 3.15/kg in 2024 to USD 3.30/kg (+5%) in 2025. An Giang Fisheries Import-Export Joint Stock Company (ANV)'s after-tax profit attributable to the parent company is projected to rebound by 104%.
In 2025, the Mekong Delta province of Bac Lieu aims to earn 1.2 billion USD from exporting shrimp, one of the key export products that accounts for over 95% of its total export value.
(seafood.vasep.com.vn) The Report on Vietnam Pangasius Sector 2015–2024, produced and released by the Vietnam Association of Seafood Exporters and Producers (VASEP) in January 2025, is expected to provide enterprises, importers, and government agencies with a comprehensive overview of key developments in Vietnam's pangasius production and export over the past decade. In addition to highlighting achievements, the report identifies existing challenges and analyzes future opportunities and threats for the pangasius industry.
(vasep.com.vn) Overcoming two years of fluctuation in both export markets and domestic production, Vietnam's pangasius industry has demonstrated resilience, adaptability, and a strong determination to seize opportunities and boost exports to various markets. As a result, in 2024, pangasius exports reached USD 2 billion, a 9% increase compared to 2023. This achievement is a source of pride for Vietnam's aquaculture and agriculture sectors.
(seafood.vasep.com) Speaking at a conference to implement the 2025 plan of the Ministry of Agriculture and Rural Development, Prime Minister Pham Minh Chinh urged the agricultural sector to strive for a total export turnover of agricultural, forestry, and fishery products reaching $70 billion by 2025.
With robust production and processing infrastructure, combined with continuous market development efforts, Vietnam’s seafood exports are poised for 10–15% growth in 2025.
In 2025, seafood exports are expected to continue to grow better and could reach 11 billion USD as in 2022. However, this is also the year the seafood industry will face challenges, including increased competition from other countries, trade wars and market barriers...
(seafood.vasep.com.vn) On the afternoon of December 25, at Toan Thinh Conference Center (Soc Trang City), the Soc Trang Fisheries Sub-department, under the Department of Agriculture and Rural Development of Soc Trang, held a conference to review the 2024 aquaculture activities and outline the brackish water shrimp farming plan for 2025. The event was attended by Ms. Quach Thi Thanh Binh, Deputy Director of the Department of Agriculture and Rural Development of Soc Trang.
The Mekong Delta province of Soc Trang aims to achieve export value of over 1.9 billion USD in 2025 by boosting production and processing of key products such as seafood, high-quality rice, fruits, and garments.
The UK-Vietnam Free Trade Agreement has significantly boosted Vietnamese seafood exports, with shrimp and pangasius leading the charge in the UK market.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn