Supermarkets say that the ease of cooking squid – which is ready to eat after as little as a minute on a hot grill – is another reason behind the surge in demand.
Waitrose, the retail chain, said that sales of whole imported squid have risen by 230 percent in recent months compared to last year. Sales of squid tubes, which are the 'pouches' of the squid without the legs, have risen by 75 percent.
Part of the rise has been attributed to the Dukan diet, the popular protein-based diet that limits participants’ eating regime to a list of around 100 allowed foods, including squid.
According to nutrition experts, squid is healthy because it helps the body absorb iron, contains high levels of the mineral phosphorus and is rich in vitamin B2.
Squid and octopus recipes have also featured prominently on recent editions of the BBC’s Saturday Kitchen television programme.
Tesco, the UK’s largest supermarket, said that sales of frozen – rather than fresh - squid have risen by 10 per cent so far this year compared to 2011. Sainsbury's said it has seen a "steady rise" in sales of fresh squid in recent months.
Jeremy Ryland Langley, specialist buyer of fish and shellfish at Waitrose, said: “Brits are going mad for squid this year. It is one of our fastest-growing seafood lines and we expect to see it continue to rise in popularity.”
He had that Britons are traditionally “very conservative” when eating fish. However consumers are becoming more adventurous than they used to be.
At the moment Waitrose sells around 85 tonnes of squid a year. This is likely to rise to around 100 tonnes next year, Mr Ryland Langley said.
John Adams, a spokesman for the National Federation of Fishmongers, said that squid sales to restaurants have increased significantly in recent years.
“Up until a few years ago the catering industry never touched squid. But you have to follow trends and people’s tastes. You have to follow the whims of the customer,” said Mr Adams.
The majority of squid sold in the UK at present is imported from South Africa or India, retailers say. Fresh squid comes into season later in the summer.
Nigel Slater, the celebrity chef and cookery writer, last month extolled the virtues of squid. He said that the trick when preparing the food is to only cook it for a “minute or two” otherwise it will toughen.
According to the most recent figures from the Marine Management Organisation, £10.2 million worth of squid was landed into the UK by domestic fishermen in 2010, up 70 per cent from £6.1 million in 2009. Although the majority of this was exported, the increase shows that demand is rising internationally as well.
Building on over three decades of trusted leadership, VASEP is proactively shaping a Dynamic Knowledge Ecosystem where data is transformed into actionable value and forward-looking insights for the business community
(seafood.vasep.com.vn) An Giang is focusing on expanding climate-adaptive marine aquaculture models, aiming for safe and sustainable production. This approach not only enhances economic efficiency but also helps fishermen stabilize their livelihoods amid weather fluctuations.
(seafood.vasep.com.vn) In the first 10 months of 2025, Vietnam’s pangasius export value to China (including Mainland China and Hong Kong) reached $483 million, up 1% compared to the same period in 2024. October alone posted $73 million, a strong 19% increase year-on-year. The Chinese market currently accounts for nearly 27% of Vietnam’s total pangasius export value.
(seafood.vasep.com.vn) According to data from Vietnam Customs, the country’s lobster exports posted another strong month in October 2025, reaching $93 million - a 75% increase from the same month in 2024. This performance extends the sector’s impressive growth streak from earlier in the year, pushing cumulative exports for the first 10 months to $712 million, up an extraordinary 135% year-over-year. Within the product mix, green lobster remained the dominant driver, accounting for 98% of total export value, with $700 million recorded in the first 10 months - a 141% jump year-on-year. In contrast, exports of spiny lobster and other lobster varieties declined slightly by 22% and 1%, respectively, indicating that market demand is becoming increasingly concentrated on the most sought-after product line.
(seafood.vasep.com.vn) Currently, Da Nang City has no fishing vessels detained, sanctioned by foreign authorities, or criminally prosecuted for IUU fishing violations. Patrols, monitoring of marine fishing activities, and handling of violations have been prioritized by competent forces, significantly reducing nearshore fishing infringements.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam’s tuna exports to Israel in the first nine months of 2025 reached just over USD 27 million, down as much as 49% compared to the same period in 2024. This is a steep and prolonged decline for many consecutive months, reflecting changes in import demand as well as shifts in the supply structure of this market.
(seafood.vasep.com.vn) The first 700 tons of Vietnamese tilapia ordered and imported by JBS Group will initially be distributed through supermarket chains, the Horeca network and JBS’s product showrooms in Brazil.
(seafood.vasep.com.vn) In October 2025, Vietnam’s pangasius exports hit $217 million, representing an 8% increase compared to the same month in 2024. For the first 10 months of the year, total export value has surpassed $1.8 billion, up 9% year-on-year. This growth demonstrates clear positive momentum for the pangasius industry, despite continued declines in certain markets.
In recent days, the Central provinces of Vietnam have been suffering from historic flooding, with prolonged heavy rains, landslides, flash floods, and deep inundation causing extremely serious impacts on tens of thousands of households, as well as many VASEP member exporters located in the region. With the spirit of mutual support and solidarity, and in order to promptly assist residents and member exporters in the affected areas to stabilize their lives and restore production activities, VASEP calls on all seafood exporters, organizations, and individuals to extend supports to the people and member exporters in the flood-hit areas. We urge timely and practical material and spiritual contributions to help member exporters and local communities in the severely affected provinces overcome this difficult period.
(seafood.vasep.com.vn) In the final days of October 2025, Vietnam’s domestic raw shrimp market remained generally stable, though slight adjustments were recorded in several sizes across key farming regions.
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