The total volume of seafood sales in the
Despite this, consumers spent 3.4 percent more on fish over the same period, boosting the total value of seafood sales to £3.1 billion (€3.7 billion/$5 billion), according to the latest statistics from market research company Nielsen.
Once again, fresh fish was the only sector to see a rise both in volume and value, the report found.
Consumers spent 6.5 percent more on fresh fish over the year to reach a total spend of £1.8 billion (€2.1 billion/$2.9 billion), while volumes increased 5 percent to 152,797 metric tons, up from 145,487 metric tons a year earlier.
Conversely, frozen fish sales fell by both volume and value over the year, reducing 3.1 percent across the board. The value of frozen sales fell to £741.2 million (€879.3 million/$1.2 billion), while volume sold dropped to 123,934 metric tons.
Elsewhere, ambient fish took the biggest hit on volume, falling 8.7 percent to 78,126 metric tons, but value increased 2.5 percent to £523.6 million (€621.2 million/$840.1 million).
Overall,
Salmon yet again was the top-selling species of fish by value but not by volume, missing out on the top spot to tuna.
By value, consumers spent by far the most on salmon, reaching £757.4 million (€898.5 million/$1.2 billion) -- up 8.2 percent year-on-year -- on volumes of 48,800 metric tons (up 5.3 percent year-on-year).
The second-largest seller by value was tuna.
Consumers spent £366.1 million (€434.3 million/$587.4 million) on tuna over the past 52 weeks – predominantly through canned products, which made up £331.9 million (€393.7 million/$532.5 million) of sales -- and sold 56,351 metric tons, making it the biggest selling fish in terms of volumes.
Despite selling the largest volume, tuna sales were still down 10.2 percent year on year, from the 62,750 metric tons that were sold a year earlier, the report said.
The remaining top 5 species sold in terms of volumes, included cod (39,247 metric tons), pollock (26,175 metric tons) and haddock (24,639 metric tons).
Meanwhile, the seafood market remained fairly stable in terms of share among retailers. Tesco was still the leader with 25.6 percent, followed by Sainsbury’s with 17.7 percent, while Waitrose and Aldi both grew their shares of the market slightly over the period by 0.6 percent and 0.8 percent, respectively.
(seafood.vasep.com.vn) The year 2025 marks the 30th anniversary of the normalization of diplomatic relations between Vietnam and the United States (1995–2025). In parallel with the nation's progress in international economic integration, bilateral seafood trade has followed a remarkably impressive growth trajectory, expanding from an initial scale of just tens of millions of US dollars to nearly $2 billion annually. This growth has positioned the United States as Vietnam’s largest seafood export market for many consecutive years.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
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