The total volume of seafood sales in the
Despite this, consumers spent 3.4 percent more on fish over the same period, boosting the total value of seafood sales to £3.1 billion (€3.7 billion/$5 billion), according to the latest statistics from market research company Nielsen.
Once again, fresh fish was the only sector to see a rise both in volume and value, the report found.
Consumers spent 6.5 percent more on fresh fish over the year to reach a total spend of £1.8 billion (€2.1 billion/$2.9 billion), while volumes increased 5 percent to 152,797 metric tons, up from 145,487 metric tons a year earlier.
Conversely, frozen fish sales fell by both volume and value over the year, reducing 3.1 percent across the board. The value of frozen sales fell to £741.2 million (€879.3 million/$1.2 billion), while volume sold dropped to 123,934 metric tons.
Elsewhere, ambient fish took the biggest hit on volume, falling 8.7 percent to 78,126 metric tons, but value increased 2.5 percent to £523.6 million (€621.2 million/$840.1 million).
Overall,
Salmon yet again was the top-selling species of fish by value but not by volume, missing out on the top spot to tuna.
By value, consumers spent by far the most on salmon, reaching £757.4 million (€898.5 million/$1.2 billion) -- up 8.2 percent year-on-year -- on volumes of 48,800 metric tons (up 5.3 percent year-on-year).
The second-largest seller by value was tuna.
Consumers spent £366.1 million (€434.3 million/$587.4 million) on tuna over the past 52 weeks – predominantly through canned products, which made up £331.9 million (€393.7 million/$532.5 million) of sales -- and sold 56,351 metric tons, making it the biggest selling fish in terms of volumes.
Despite selling the largest volume, tuna sales were still down 10.2 percent year on year, from the 62,750 metric tons that were sold a year earlier, the report said.
The remaining top 5 species sold in terms of volumes, included cod (39,247 metric tons), pollock (26,175 metric tons) and haddock (24,639 metric tons).
Meanwhile, the seafood market remained fairly stable in terms of share among retailers. Tesco was still the leader with 25.6 percent, followed by Sainsbury’s with 17.7 percent, while Waitrose and Aldi both grew their shares of the market slightly over the period by 0.6 percent and 0.8 percent, respectively.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
(vasep.com.vn) Australia is emerging as one of the most stable and promising growth markets for Vietnamese shrimp. Amid global trade disruptions driven by geopolitical tensions—particularly conflicts in the Middle East—strengthening and expanding into stable markets like Australia has become increasingly important for Vietnam’s shrimp industry.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s squid and octopus exports reached over USD 111 million, up 23% compared to the same period in 2025. This result indicates a positive start for the sector, reflecting early signs of demand recovery in multiple markets from the beginning of the year.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s fisheries sector maintained positive growth momentum, with shrimp output exceeding 132 thousand tons. This result contributed to a strong increase in seafood export turnover, despite ongoing volatility in the global economy.
(seafood.vasep.com.vn) Vietnam’s tilapia exports maintained strong growth momentum in February 2026, with many markets recording sharp increases compared to the same period last year. In February alone, export value reached USD 8.4 million, up 148% year-on-year. Cumulatively, in the first two months of 2026, total tilapia export turnover hit USD 23 million, soaring 242% compared to the same period in 2025.
(seafood.vasep.com.vn) In global seafood trade, sensory evaluation is increasingly becoming one of the key “technical barriers” in many importing markets-especially the United States. Issues such as filth, and signs of decomposition/spoilage are often detected through sensory evaluation methods and remain common reasons for seafood import alerts, detentions, or shipment rejections.
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