The total volume of seafood sales in the
Despite this, consumers spent 3.4 percent more on fish over the same period, boosting the total value of seafood sales to £3.1 billion (€3.7 billion/$5 billion), according to the latest statistics from market research company Nielsen.
Once again, fresh fish was the only sector to see a rise both in volume and value, the report found.
Consumers spent 6.5 percent more on fresh fish over the year to reach a total spend of £1.8 billion (€2.1 billion/$2.9 billion), while volumes increased 5 percent to 152,797 metric tons, up from 145,487 metric tons a year earlier.
Conversely, frozen fish sales fell by both volume and value over the year, reducing 3.1 percent across the board. The value of frozen sales fell to £741.2 million (€879.3 million/$1.2 billion), while volume sold dropped to 123,934 metric tons.
Elsewhere, ambient fish took the biggest hit on volume, falling 8.7 percent to 78,126 metric tons, but value increased 2.5 percent to £523.6 million (€621.2 million/$840.1 million).
Overall,
Salmon yet again was the top-selling species of fish by value but not by volume, missing out on the top spot to tuna.
By value, consumers spent by far the most on salmon, reaching £757.4 million (€898.5 million/$1.2 billion) -- up 8.2 percent year-on-year -- on volumes of 48,800 metric tons (up 5.3 percent year-on-year).
The second-largest seller by value was tuna.
Consumers spent £366.1 million (€434.3 million/$587.4 million) on tuna over the past 52 weeks – predominantly through canned products, which made up £331.9 million (€393.7 million/$532.5 million) of sales -- and sold 56,351 metric tons, making it the biggest selling fish in terms of volumes.
Despite selling the largest volume, tuna sales were still down 10.2 percent year on year, from the 62,750 metric tons that were sold a year earlier, the report said.
The remaining top 5 species sold in terms of volumes, included cod (39,247 metric tons), pollock (26,175 metric tons) and haddock (24,639 metric tons).
Meanwhile, the seafood market remained fairly stable in terms of share among retailers. Tesco was still the leader with 25.6 percent, followed by Sainsbury’s with 17.7 percent, while Waitrose and Aldi both grew their shares of the market slightly over the period by 0.6 percent and 0.8 percent, respectively.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn