The total volume of seafood sales in the
Despite this, consumers spent 3.4 percent more on fish over the same period, boosting the total value of seafood sales to £3.1 billion (€3.7 billion/$5 billion), according to the latest statistics from market research company Nielsen.
Once again, fresh fish was the only sector to see a rise both in volume and value, the report found.
Consumers spent 6.5 percent more on fresh fish over the year to reach a total spend of £1.8 billion (€2.1 billion/$2.9 billion), while volumes increased 5 percent to 152,797 metric tons, up from 145,487 metric tons a year earlier.
Conversely, frozen fish sales fell by both volume and value over the year, reducing 3.1 percent across the board. The value of frozen sales fell to £741.2 million (€879.3 million/$1.2 billion), while volume sold dropped to 123,934 metric tons.
Elsewhere, ambient fish took the biggest hit on volume, falling 8.7 percent to 78,126 metric tons, but value increased 2.5 percent to £523.6 million (€621.2 million/$840.1 million).
Overall,
Salmon yet again was the top-selling species of fish by value but not by volume, missing out on the top spot to tuna.
By value, consumers spent by far the most on salmon, reaching £757.4 million (€898.5 million/$1.2 billion) -- up 8.2 percent year-on-year -- on volumes of 48,800 metric tons (up 5.3 percent year-on-year).
The second-largest seller by value was tuna.
Consumers spent £366.1 million (€434.3 million/$587.4 million) on tuna over the past 52 weeks – predominantly through canned products, which made up £331.9 million (€393.7 million/$532.5 million) of sales -- and sold 56,351 metric tons, making it the biggest selling fish in terms of volumes.
Despite selling the largest volume, tuna sales were still down 10.2 percent year on year, from the 62,750 metric tons that were sold a year earlier, the report said.
The remaining top 5 species sold in terms of volumes, included cod (39,247 metric tons), pollock (26,175 metric tons) and haddock (24,639 metric tons).
Meanwhile, the seafood market remained fairly stable in terms of share among retailers. Tesco was still the leader with 25.6 percent, followed by Sainsbury’s with 17.7 percent, while Waitrose and Aldi both grew their shares of the market slightly over the period by 0.6 percent and 0.8 percent, respectively.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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