Seafood products “make up as a whole 11 percent of the annual expense that consumers make in their shopping cart for products such as food, cleaning, cosmetic, and hygiene,” Roberto Butragueño, Client Business Partner and Distribution Expert for the information and measurement company Nielsen, told SeafoodSource. He also noted “a certain transfer in the last four years, where fresh fish is losing something of its weight, although it continues to be the most important item making up 7 percent of the expense; in comparison to canned (2.1 percent) and frozen (1.6 percent) products, both gaining market share.”
Regarding consumption of seafood products in Spain, Butragueño said that in the last year the three types of products “have suffered falls of sales in volume, though less than other products of the sector like meat, fruits and vegetables.” Nevertheless, he said, 2014 got off to a good start and “there are some signs of recovery symptoms of sales in the segments of fresh fish and canned products, but it is not replicated in frozen seafood products.”
Regarding the seafood market´s future in Spain, Butragueño pointed out some key needs, like working in research, development and innovation to launch new formats and presentations. These new ideas, he said, would need to solve the demands of consumers according to their convenience and making easier the consumption of seafood products, especially for children, and the diversification of species, among others.
The retailer is the most important commercialization channel for fresh fish in Spain, as Roberto Butragueño explained, though big surfaces like hypermarkets and supermarkets are getting an impulse and they are gaining an important role progressively.
Butragueño was a speaker in the AECOC’s conference of seafood’s commercialization, where the market of seafood was analyzed in depth. Representatives of the canned sector such as Jorge Arrizabalaga took part, as well as marketing manager of the canned seafood group Garavilla, who highlighted some aspects of their strategy of innovation.
The AECOC conference also addressed the key points for the retail sale of seafood. Carles Galve Farré, president of Catalonian Peixaters's union explained how to be a good fishmonger and how to increase the sales and image of such healthy products. Internationalization was another key point for the Spanish sector. According to Butragueño, This is an action that usually "is tremendously positive" to the Spanish companies, because "it allows diversifying the risks of the Spanish market affected by very low paces of growth due to crisis.”
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
(seafood.vasep.com.vn) The FTA would widen access to markets with strong demand for premium food products in line with the country’s strategy of shifting exports towards increasing added value.
(seafood.vasep.com.vn) On the morning of July 13th, Mr. Ho Quoc Dung, Member of the Central Committee of the Communist Party of Vietnam and Deputy Prime Minister, along with his delegation, visited and worked with businesses in An Giang province to promptly resolve obstacles and promote production and business activities.
(seafood.vasep.com.vn) As importing markets increasingly focus on biosecurity and traceability, Vietnam has established a relatively comprehensive legal framework and disease management system for aquaculture, covering tilapia farming as well as other cultured species. This system is based on the Law on Animal Health, regulations on the prevention and control of aquatic animal diseases, the National Plan for the Prevention and Control of Major Diseases in Farmed Aquatic Species, and environmental monitoring and early warning programs for aquaculture areas.
(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.
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