Seafood products “make up as a whole 11 percent of the annual expense that consumers make in their shopping cart for products such as food, cleaning, cosmetic, and hygiene,” Roberto Butragueño, Client Business Partner and Distribution Expert for the information and measurement company Nielsen, told SeafoodSource. He also noted “a certain transfer in the last four years, where fresh fish is losing something of its weight, although it continues to be the most important item making up 7 percent of the expense; in comparison to canned (2.1 percent) and frozen (1.6 percent) products, both gaining market share.”
Regarding consumption of seafood products in Spain, Butragueño said that in the last year the three types of products “have suffered falls of sales in volume, though less than other products of the sector like meat, fruits and vegetables.” Nevertheless, he said, 2014 got off to a good start and “there are some signs of recovery symptoms of sales in the segments of fresh fish and canned products, but it is not replicated in frozen seafood products.”
Regarding the seafood market´s future in Spain, Butragueño pointed out some key needs, like working in research, development and innovation to launch new formats and presentations. These new ideas, he said, would need to solve the demands of consumers according to their convenience and making easier the consumption of seafood products, especially for children, and the diversification of species, among others.
The retailer is the most important commercialization channel for fresh fish in Spain, as Roberto Butragueño explained, though big surfaces like hypermarkets and supermarkets are getting an impulse and they are gaining an important role progressively.
Butragueño was a speaker in the AECOC’s conference of seafood’s commercialization, where the market of seafood was analyzed in depth. Representatives of the canned sector such as Jorge Arrizabalaga took part, as well as marketing manager of the canned seafood group Garavilla, who highlighted some aspects of their strategy of innovation.
The AECOC conference also addressed the key points for the retail sale of seafood. Carles Galve Farré, president of Catalonian Peixaters's union explained how to be a good fishmonger and how to increase the sales and image of such healthy products. Internationalization was another key point for the Spanish sector. According to Butragueño, This is an action that usually "is tremendously positive" to the Spanish companies, because "it allows diversifying the risks of the Spanish market affected by very low paces of growth due to crisis.”
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
(seafood.vasep.com.vn) Vietnam’s tilapia industry is maintaining strong growth momentum, with significant room for further expansion in the coming years. In 2025, total tilapia production reached approximately 420,000 tonnes, up 33% from 2024 and 2.2 times higher than in 2015. During 2015–2025, production grew at an average annual rate of around 8.4%. As production and exports continue to expand, food safety control is receiving increasing attention to ensure product quality, meet the increasingly stringent requirements of international markets, and provide a foundation for the sustainable development of Vietnam’s tilapia industry.
(seafood.vasep.com.vn) On the afternoon of August 19, 2026, as part of the Vietnam International Seafood Exhibition – Vietfish 2026, the Hosted Buyer Program continued with the seminar “Vietnam Seafood Outlook 2026–2027: A Strategic Sourcing Destination,” followed by 1-to-1 B2B meetings between international buyers and Vietnamese seafood businesses.
(seafood.vasep.com.vn) Speaking at the Opening Ceremony of VIETFISH 2026 on August 19 at the Saigon Exhibition and Convention Center (SECC), U.S. Consul General Melissa Brown highlighted the important role of the exhibition in connecting Vietnam’s growing seafood industry with buyers, suppliers, and partners from the United States and around the world.
(vasep.com.vn) Tomorrow, August 19, 2026, the Vietnam International Seafood Exhibition – Vietfish 2026 will officially open at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Taking place over three days, from August 19–21, Vietfish 2026 promises to provide a dynamic platform for business networking, trend updates, product experiences and comprehensive cooperation across the domestic and international seafood community.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
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