Seafood products “make up as a whole 11 percent of the annual expense that consumers make in their shopping cart for products such as food, cleaning, cosmetic, and hygiene,” Roberto Butragueño, Client Business Partner and Distribution Expert for the information and measurement company Nielsen, told SeafoodSource. He also noted “a certain transfer in the last four years, where fresh fish is losing something of its weight, although it continues to be the most important item making up 7 percent of the expense; in comparison to canned (2.1 percent) and frozen (1.6 percent) products, both gaining market share.”
Regarding consumption of seafood products in Spain, Butragueño said that in the last year the three types of products “have suffered falls of sales in volume, though less than other products of the sector like meat, fruits and vegetables.” Nevertheless, he said, 2014 got off to a good start and “there are some signs of recovery symptoms of sales in the segments of fresh fish and canned products, but it is not replicated in frozen seafood products.”
Regarding the seafood market´s future in Spain, Butragueño pointed out some key needs, like working in research, development and innovation to launch new formats and presentations. These new ideas, he said, would need to solve the demands of consumers according to their convenience and making easier the consumption of seafood products, especially for children, and the diversification of species, among others.
The retailer is the most important commercialization channel for fresh fish in Spain, as Roberto Butragueño explained, though big surfaces like hypermarkets and supermarkets are getting an impulse and they are gaining an important role progressively.
Butragueño was a speaker in the AECOC’s conference of seafood’s commercialization, where the market of seafood was analyzed in depth. Representatives of the canned sector such as Jorge Arrizabalaga took part, as well as marketing manager of the canned seafood group Garavilla, who highlighted some aspects of their strategy of innovation.
The AECOC conference also addressed the key points for the retail sale of seafood. Carles Galve Farré, president of Catalonian Peixaters's union explained how to be a good fishmonger and how to increase the sales and image of such healthy products. Internationalization was another key point for the Spanish sector. According to Butragueño, This is an action that usually "is tremendously positive" to the Spanish companies, because "it allows diversifying the risks of the Spanish market affected by very low paces of growth due to crisis.”
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
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