So far this year, seafood export amounts to NOK 11.2 billion (USD 1.9 billion), an increase of NOK 2.3 billion (USD 384.7 million) or 26 per cent, compared to the same period last year.
"The volume growth in the trout industry, and the price growth in the salmon industry and the two primary explanations for the export growth. With a price increase of 30 per cent the growth in the salmon price is the single biggest reason," says Egil Ove Sundheim, Director of Market Information at the Norwegian Seafood Council.
NOK 3.3 billion (USD 551.9 million) worth of salmon was exported in February. This is an increase of NOK 856 million (USD 143.2 million), or 35 per cent, compared with February last year. The price of fresh whole salmon increased from NOK 36.38 to 47.55 (USD 6.08 to 7.95) per kilo. Volume increased by 2,200 tonnes to 66,900 tonnes for all uses of salmon. France, Poland and Russia are the largest importers of salmon from Norway.
The export of Norwegian fjord trout increased by NOK 62 million (USD 10.4 million) or 45 per cent, to a total of NOK 201 million (USD 33.6 million). So far this year, trout exports have amounted to NOK 406 million (USD 67.9 million). Russia was the biggest market for Norwegian fjord trout in February.
The exports of herring ended up at NOK 195 million (USD 35.6 million) in February, representing a decline of NOK 64 million (USD 10.7 million) or 25 per cent. Germany and the Netherlands were the major herring markets in February.
Mackerel exports increased in February by NOK 102 million (USD 17 million) or 54 per cent, totalling NOK 290 million (USD 48.5 million). China is the largest receiver, with a value of NOK 61 million (USD 10.2 million).
Clipfish exports increased in February by NOK 168 million (USD 28.1 million) or 107 per cent, totalling NOK 325 million (USD 54.3 million). Brazil is the largest market for February, with a value of NOK 160 million (USD 26.7 million).
Salted fish exports increased in February by NOK 30 million (USD 5 million) or 28 per cent, totalling NOK 136 million (USD 22.7 million). Portugal remains our largest market for salted fish with a total value of NOK 84 million (USD 14 million) in February.
The export of fresh cod increased by NOK 132 million (USD 22 million) or 86 per cent, to a total of NOK 284 million (USD 47.5 million). With an export value of NOK 268 million (USD 44.8 million) the EU dominates the market for fresh cod from Norway. For frozen cod the increase is NOK 42 million (USD 7 million), or 31 per cent, to a total of NOK 179 million (USD 29.9 million). The EU is the largest receiver of frozen cod too, with a value of NOK 118 million (USD 19.7 million).
Norway eyes 5% to 10% increase in salmon exports to Malaysia
Norway expects to increase the volume of its salmon exports to Malaysia this year by 5% to 10% from 1,900 tonnes previously.
Norwegian Seafood Council Regional Director South-East Asia, Christian Chramer, said the target would be achieved driven by the changing lifestyle of Malaysians.
"Apart from healthy lifestyle, the increase in retail growth as well as increasing sushi demand, will also also contribute towards higher volume in salmon exports to Malaysia," he told reporters on the sidelines of the visit by Norway's Minister of Trade and Industry, Monica Maeland, to the two-day Norwegian salmon promotion here today.
Chramer said the country imported textiles and palm oil from Malaysia.
Norway produces 1.1 million tonnes of salmon a year and salmon represents 65% of the country's fish export.
The country is one of the world's biggest producers of Atlantic salmon with 60% of the total production going to the European market and 40% for Asian market.
Meanwhile, AEON Co (M) Bhd managing director, Nur Qamarina Chew Abdullah, said the company imported RM7 million worth of salmon, or 15 tonnes, every month.
Of the import, Norway contributed some 80% and the rest came from Chile, New Zealand and Tasmania.
"AEON is also eyeing an increase in salmon import by 10% every month," she said.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
(seafood.vasep.com.vn) Vietnam’s tilapia industry is maintaining strong growth momentum, with significant room for further expansion in the coming years. In 2025, total tilapia production reached approximately 420,000 tonnes, up 33% from 2024 and 2.2 times higher than in 2015. During 2015–2025, production grew at an average annual rate of around 8.4%. As production and exports continue to expand, food safety control is receiving increasing attention to ensure product quality, meet the increasingly stringent requirements of international markets, and provide a foundation for the sustainable development of Vietnam’s tilapia industry.
(seafood.vasep.com.vn) On the afternoon of August 19, 2026, as part of the Vietnam International Seafood Exhibition – Vietfish 2026, the Hosted Buyer Program continued with the seminar “Vietnam Seafood Outlook 2026–2027: A Strategic Sourcing Destination,” followed by 1-to-1 B2B meetings between international buyers and Vietnamese seafood businesses.
(seafood.vasep.com.vn) Speaking at the Opening Ceremony of VIETFISH 2026 on August 19 at the Saigon Exhibition and Convention Center (SECC), U.S. Consul General Melissa Brown highlighted the important role of the exhibition in connecting Vietnam’s growing seafood industry with buyers, suppliers, and partners from the United States and around the world.
(vasep.com.vn) Tomorrow, August 19, 2026, the Vietnam International Seafood Exhibition – Vietfish 2026 will officially open at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Taking place over three days, from August 19–21, Vietfish 2026 promises to provide a dynamic platform for business networking, trend updates, product experiences and comprehensive cooperation across the domestic and international seafood community.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn