Specialist retailers — such as fishmongers — have a 43% market share in value for fresh products, while large retailers — hypermarkets and supermarkets — have an 89% share in packed products.
For fresh products, large retailers still have a significant market share to reach when compared to packed products, which shows the considerable growth potential, Butrageno said on June 4 at the XV AECOC congress on seafood products held in Baiona, near Vigo in Spain.
“Fresh products’ sales in Spain generate €25 billion, out of which €10bn could be potentially earned by hypermarkets and supermarkets,” Butrageno said.
Nielsen also highlighted the market niche for online sales, as this platform already involves €300m in sales, of which fresh products contribute just 0.3%.
Fresh goods make up a third of the annual amount spent in the shopping basket in Spain — totaling €70.7bn in 2013.
Consumers in Spain buy fish at least twice per week, which makes seafood products an important driver to generate consumer traffic in shops.
However, consumers have shown price sensitivity for fresh products. Last year, fresh product prices increased by 2.8% and the category dropped 2.5% in sales volume in response.
For seafood products, price-sales correlation is quite clear.
Fresh fish showing the greatest growth in sales volume last year were cefalophods — from 7.8% in 2012 to 9.1% in 2013 — and sardines — from 9.3% in 2012 to 9.8% last year.
Species hit by higher prices were hake, dropping by 9.6% to 16.9%; molusks, decreasing by 11.1% to 8% and shellfish, down by 11.8% to 5.2%.
€1 format, key to sale
Since Spanish households’ budget has been hit by the economic climate, every cent counts for consumers.
This means consumers would prefer to buy a product of €1 against another with a higher price, even when the second is actually priced cheaper per kilo.
“Round prices, such as €1 formats, are working fairly well, even if they result more expensive in kilos than other products. The client is not so rational,” Butrageno said.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
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