Specialist retailers — such as fishmongers — have a 43% market share in value for fresh products, while large retailers — hypermarkets and supermarkets — have an 89% share in packed products.
For fresh products, large retailers still have a significant market share to reach when compared to packed products, which shows the considerable growth potential, Butrageno said on June 4 at the XV AECOC congress on seafood products held in Baiona, near Vigo in Spain.
“Fresh products’ sales in Spain generate €25 billion, out of which €10bn could be potentially earned by hypermarkets and supermarkets,” Butrageno said.
Nielsen also highlighted the market niche for online sales, as this platform already involves €300m in sales, of which fresh products contribute just 0.3%.
Fresh goods make up a third of the annual amount spent in the shopping basket in Spain — totaling €70.7bn in 2013.
Consumers in Spain buy fish at least twice per week, which makes seafood products an important driver to generate consumer traffic in shops.
However, consumers have shown price sensitivity for fresh products. Last year, fresh product prices increased by 2.8% and the category dropped 2.5% in sales volume in response.
For seafood products, price-sales correlation is quite clear.
Fresh fish showing the greatest growth in sales volume last year were cefalophods — from 7.8% in 2012 to 9.1% in 2013 — and sardines — from 9.3% in 2012 to 9.8% last year.
Species hit by higher prices were hake, dropping by 9.6% to 16.9%; molusks, decreasing by 11.1% to 8% and shellfish, down by 11.8% to 5.2%.
€1 format, key to sale
Since Spanish households’ budget has been hit by the economic climate, every cent counts for consumers.
This means consumers would prefer to buy a product of €1 against another with a higher price, even when the second is actually priced cheaper per kilo.
“Round prices, such as €1 formats, are working fairly well, even if they result more expensive in kilos than other products. The client is not so rational,” Butrageno said.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
(vasep.com.vn) Australia is emerging as one of the most stable and promising growth markets for Vietnamese shrimp. Amid global trade disruptions driven by geopolitical tensions—particularly conflicts in the Middle East—strengthening and expanding into stable markets like Australia has become increasingly important for Vietnam’s shrimp industry.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s squid and octopus exports reached over USD 111 million, up 23% compared to the same period in 2025. This result indicates a positive start for the sector, reflecting early signs of demand recovery in multiple markets from the beginning of the year.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s fisheries sector maintained positive growth momentum, with shrimp output exceeding 132 thousand tons. This result contributed to a strong increase in seafood export turnover, despite ongoing volatility in the global economy.
(seafood.vasep.com.vn) Vietnam’s tilapia exports maintained strong growth momentum in February 2026, with many markets recording sharp increases compared to the same period last year. In February alone, export value reached USD 8.4 million, up 148% year-on-year. Cumulatively, in the first two months of 2026, total tilapia export turnover hit USD 23 million, soaring 242% compared to the same period in 2025.
(seafood.vasep.com.vn) In global seafood trade, sensory evaluation is increasingly becoming one of the key “technical barriers” in many importing markets-especially the United States. Issues such as filth, and signs of decomposition/spoilage are often detected through sensory evaluation methods and remain common reasons for seafood import alerts, detentions, or shipment rejections.
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