Specialist retailers — such as fishmongers — have a 43% market share in value for fresh products, while large retailers — hypermarkets and supermarkets — have an 89% share in packed products.
For fresh products, large retailers still have a significant market share to reach when compared to packed products, which shows the considerable growth potential, Butrageno said on June 4 at the XV AECOC congress on seafood products held in Baiona, near Vigo in Spain.
“Fresh products’ sales in Spain generate €25 billion, out of which €10bn could be potentially earned by hypermarkets and supermarkets,” Butrageno said.
Nielsen also highlighted the market niche for online sales, as this platform already involves €300m in sales, of which fresh products contribute just 0.3%.
Fresh goods make up a third of the annual amount spent in the shopping basket in Spain — totaling €70.7bn in 2013.
Consumers in Spain buy fish at least twice per week, which makes seafood products an important driver to generate consumer traffic in shops.
However, consumers have shown price sensitivity for fresh products. Last year, fresh product prices increased by 2.8% and the category dropped 2.5% in sales volume in response.
For seafood products, price-sales correlation is quite clear.
Fresh fish showing the greatest growth in sales volume last year were cefalophods — from 7.8% in 2012 to 9.1% in 2013 — and sardines — from 9.3% in 2012 to 9.8% last year.
Species hit by higher prices were hake, dropping by 9.6% to 16.9%; molusks, decreasing by 11.1% to 8% and shellfish, down by 11.8% to 5.2%.
€1 format, key to sale
Since Spanish households’ budget has been hit by the economic climate, every cent counts for consumers.
This means consumers would prefer to buy a product of €1 against another with a higher price, even when the second is actually priced cheaper per kilo.
“Round prices, such as €1 formats, are working fairly well, even if they result more expensive in kilos than other products. The client is not so rational,” Butrageno said.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
(seafood.vasep.com.vn) Vietnam’s tilapia industry is maintaining strong growth momentum, with significant room for further expansion in the coming years. In 2025, total tilapia production reached approximately 420,000 tonnes, up 33% from 2024 and 2.2 times higher than in 2015. During 2015–2025, production grew at an average annual rate of around 8.4%. As production and exports continue to expand, food safety control is receiving increasing attention to ensure product quality, meet the increasingly stringent requirements of international markets, and provide a foundation for the sustainable development of Vietnam’s tilapia industry.
(seafood.vasep.com.vn) On the afternoon of August 19, 2026, as part of the Vietnam International Seafood Exhibition – Vietfish 2026, the Hosted Buyer Program continued with the seminar “Vietnam Seafood Outlook 2026–2027: A Strategic Sourcing Destination,” followed by 1-to-1 B2B meetings between international buyers and Vietnamese seafood businesses.
(seafood.vasep.com.vn) Speaking at the Opening Ceremony of VIETFISH 2026 on August 19 at the Saigon Exhibition and Convention Center (SECC), U.S. Consul General Melissa Brown highlighted the important role of the exhibition in connecting Vietnam’s growing seafood industry with buyers, suppliers, and partners from the United States and around the world.
(vasep.com.vn) Tomorrow, August 19, 2026, the Vietnam International Seafood Exhibition – Vietfish 2026 will officially open at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Taking place over three days, from August 19–21, Vietfish 2026 promises to provide a dynamic platform for business networking, trend updates, product experiences and comprehensive cooperation across the domestic and international seafood community.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
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