Trade – a fair business …?
Pangasius is being «pushed away» from EU and US
It is competing with other whitefish cod, sole, haddock and pollock – with a lower price
Markets access for pangasius is claimed to be thwarted both by industry and media
Called «the whitefish wars» – due to among others claimed neg. environmental impact
Pangasius has been «framed» by negative claims – i.e. an alternative reality has been communicated and perceived
Rebuttals both by Aquaculture Stewardship Council (ASC) – and down the road by WWF (after first having added to the neg. publicity), have had little effect – so far.
WTO has formed a dispute panel to try to settle the differences between Vietnam and US
In the meantime, the Vietnamese sector has been working hard and pangasius is finding new markets in China, elsewhere in Asia and in Latin America.
Will Vietnam be «Third time lucky?» asked Gorjan Nikolik, Rabobank, at North Atlantic Seafood forum in Bergen earlier this year (Tom Seaman, Undercurrent News).
Supplies of whitefish from aquaculture
2017 – A moderate increase from 2016; Farmed whitefish
- A slow growth of Tilapia - China not contributing to growth….
- Increase for Pangasius & catfish-species – Vietnam not contributing
EU Imports of Pangasius
Frozen filles from Vietnam
Continiues decline since 2010 in EU
Markets for Pangasius in EU
Pangasius – US Imports (Vietnam)
Frozen fillet presentations
Dramatic shift in direction of trade flow
Vietnamese Pangasius (Mill USD)
Estimated supplies of whitefish in 2018
Estimated change in supplies of whitefish from aquaculture – 2017 to 2018 (by species)
Outlooks 2018 for selected Whitefish species
Marginal total volume growth – BUT shift towards more Aquaclture
- Farmed whitefish driving - «only a marginal» growth …
- Decrease in cod supply & pollock supply, - following cut in quotas
Outlook
2018; +5% increase in supplies of whitefish from aquaculture - -3 % from fisheries
Local markets AND China absorbs and steadily larger share of whitefish from aquaculture
Still significant drop in supplies of pangasius to EU and US - large volumes are routed to China and Hong Kong
Trends:
The growth in production in Asia will slow down
South-/Latin-America and Africa will be the growth regions
The Asia markets will continue to be strong – the flow of goods will «turn».
Europe need external seafood supplies
The EU seafood trade balance deficit is increasing – and –
EU pays more for the imported seafood year by year!
«Third time lucky…»(?) - and so what…?
Nikolik, Rabobank, criticized the pangasius sector for having a non-differentiated, basic product – competing «only» on price….?
Judged by reports from the Chinese market this might be changing – pangasius fillets are regarded as high quality products – sought for by Chinese consumers
However, differentiation and marketing is likely still a relevant focus to pursue!
Frame it – Market it – tell the story – in your own way – AND, expect what to come… because there will be health issues (for the fish), potential health risks (for the consumers) and potential environmental risks down the road
AND further, let us hope for a change to a more ethical and fair trade situation as discussed by Little et al. in Marine policy (2012) – both from a regulatory point of view, AND with respect to mass media.
(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.
(seafood.vasep.com.vn) Seafood exports in the first 6 months of the year continued to be a bright spot with a total turnover of 5.7 billion USD, an increase of 11.4% compared to the same period last year. By commodity group, seafood is one of the three groups with a trade balance in the first 6 months of 2026 in a surplus state with 4.13 billion USD, an increase of 17%.
(seafood.vasep.com.vn) For many years, Vietnam’s seafood industry has been recognized as one of the country’s key export pillars. Products such as shrimp, pangasius, tuna, squid, octopus, and a wide range of other seafood have reached hundreds of markets worldwide. Yet behind these impressive export figures lies a significant challenge: a substantial share of Vietnam’s seafood export value still comes from minimally processed products, contract manufacturing, and raw material exports—segments characterized by low profit margins and high vulnerability to fluctuations in global prices.
(seafood.vasep.com.vn) In the context of a global economy shifting powerfully toward green and sustainable values, Vietfish 2026 is far more than just a commercial trade fair. It has become a strategic rendezvous and a "comprehensive ecosystem"—a convergence of value, knowledge, and sustainable growth opportunities for the entire industry chain.
(seafood.vasep.com.vn) Vietnam’s pangasius exports to Colombia continued their strong upward momentum in May 2026. Export value to the market reached USD 4 million, up 24% compared to the same month in 2025. Cumulative exports in the first five months of 2026 totaled USD 24 million, an impressive 48% increase year-on-year.
(seafood.vasep.com.vn) Hai Phong's aquaculture sector is accelerating the adoption of high technologies in aquaculture to adapt to climate change, with red tilapia and tilapia identified as the key cultured species for priority development.
(vasep.com.vn) Vietnam’s seafood exports reached nearly US$1.1 billion in June 2026, up 21.0% year-on-year. Cumulative exports in the first half of 2026 totaled nearly US$5.8 billion, representing a 12.8% increase compared with the same period last year. Exports to China and Hong Kong continued to accelerate, while shipments to the United States rebounded strongly in June. In contrast, exports to the EU, Japan, and the Middle East remained sluggish or recorded slight declines.
(vasep.com.vn) Tilapia is playing an increasingly important role in Vietnam’s aquaculture sector, driven not only by growing market opportunities but also by its ability to meet increasingly stringent requirements on quality, food safety, and traceability. In practice, tilapia farming in Vietnam is not a spontaneous or loosely regulated activity; rather, it operates under a comprehensive legal and technical framework covering the entire value chain—from hatcheries and farming to processing and exports.
(seafood.vasep.com.vn) Vietnam’s shrimp exports reached USD 1.9 billion in the first five months of 2026, up 12% compared with the same period last year. Amid continued volatility in the global seafood market, this result demonstrates that the shrimp sector has maintained positive growth momentum, supported by improving demand in several Asian markets, particularly China.
(seafood.vasep.com.vn) On June 16, the Department of Agriculture and Environment of Ca Mau Province announced that the locality has established a farming area code for nearly 30,400 hectares of mud crab aquaculture and granted export facility codes to five enterprises eligible to export mud crab officially to markets such as China, Cambodia, Singapore, and the United Arab Emirates (UAE).
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