Connelly was diagnosed with cholangiocarcinoma, or bile duct cancer, in March 2022.
NFI shared the news via a press release on Monday, 21 November. It did not provide a date of death.
“It is with great sadness that we reflect on the loss of NFI’s President and CEO John Connelly. John led our organization with passion and a steadfast hand for nearly 20 years. He was a warm, generous man and his legacy will have an impact on NFI and the seafood industry for decades to come,” NFI said in a press release.
Connelly helped to build NFI into the leading U.S. seafood industry trade group. He helped create the Better Seafood Board, the Global Seafood Market Conference and the Seafood Nutrition Partnership; led the merger of the National Tuna Federation and subsequent development of the NFI council system; and served on multiple industry boards. He was presented with a 2022 Wallace R. Stevens Lifetime Achievement Award by the Global Seafood Alliance in October 2022.
"John was not afraid of hard work with a professional mantra of 'no job too big, no job too small.' John was a master communicator who would weave in charming personal antidotes while breaking down complex issues like corporate responsibility, sustainability, free markets, and whatever was keeping the consumer awake at night - all in the manner of an affable sweater-wearing professor," NFI said. "The NFI staff will remember his indelible impact on our lives. He was a hard-working boss whose naval officer pedigree taught him to lead from the front. He was a warm-hearted father figure who cared deeply about those around him. He was a tough, honest and funny man - with a genuine twinkle in his eye and a story for every occasion. He was someone who wrote postcards to family and friends from his travels around the world. He was a man of deep faith and happiest spending time with his family."
Connelly announced his retirement in January 2022, with a plan to leave his position by January 2023. Lisa Wallenda Picard, formerly of the trade group representing the U.S. turkey industry, was named NFI’s incoming president and CEO in November 2022.
Connelly will be memorialized at a ceremony on Sunday, 15 January at the Global Seafood Market Conference in Palm Springs, California, U.S.A.
In memoriam of Connelly, NFI has established The John Connelly Intern Scholarship at the College of the Holy Cross, Connelly’s alma mater, to benefit the Semester in D.C. Program. The scholarship will be awarded annually to an NFI advocacy intern and will also benefit other interns at Washington, D.C.-based food trade associations, NFI said.
In a March 2022 interview with SeafoodSource, Connelly was asked what his best and worst days at NFI had been.
“There are two questions I just can’t answer. The first is, ‘What is your favorite seafood?’ mostly because nearly all seafood is delicious and I’m also ecumenical about our members products! The second is, 'What is your best day at work?' I’m proud to say that I do not need a third hand to count the number of days over the past 19-plus years that I have not wanted to go to work. NFI and the seafood community are a fascinating group of people to work for and alongside,” he said. “My saddest days are the ones when we learn of the loss of the leaders that built our industry. Seafood is such a personal business, and any time an industry giant passes, it causes me to reflect on if I am doing enough to help grow the industry.”
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
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