“I did not expect prices to go so high,” one Norwegian seller told Undercurrent.
Although the USD/NOK exchange rate is making the price seem higher in dollars for export, it is also up in kroner on the auctions.
“Over the last two months, I have been buying the small haddock at NOK 25/50-26/kg,” another source told Undercurrent. This week, prices are at NOK 26.85/kg, he said.
The prices for the large haddock are also still high, at well over $5,000/mt in dollar terms, he said. Larger haddock are more stable in price, however, with the increase coming more from the dollar exchange rate.
Demand in the US, UK and China along with small volumes is driving the price. This has been exacerbated by ten of the Norwegian longline fleet switching to catch cod and saithe.
“It seems like there will be strong prices for a while,” he said.
“If you want longline haddock, you are going to have to pay for it,” said a source with a trader, mainly dealing in trawl-caught whitefish.
Trawl-caught haddock H&G has stabilized at around $4,100/mt, he said.
For cod, H&G trawl-caught prices are still at $2,850-$2,900/mt for the 1-2 kilogram cod. Prices for the larger fish still lower, but stable.
“Everyone thought that when we had this glut of fish, the market would totally crash. But, you have to remember; there is 150,000 metric tons less haddock in the Barents Sea,” he said.
Longline cod prices are up somewhat, with the H&G price for 1-2.5kg at $3,050-$3,100/mt, with “not the greatest volumes available”, said the first longline source.
Eyes on EU, Norway talks
The eyes of Norway’s longline fleet are — as with the rest of the whitefish sector — on the delayed 2014 bilateral fishing agreement between the European Union.
This is hitting fleets in Norway and the EU, as they are stuck since early January waiting for licenses to fish in their traditional zones, said industry players.
As the EU-Norway talks are wrapping up in Bergen, the industry is eagerly hoping for news of an agreement on quota swaps already this Friday (Feb. 14) or Saturday. However, there are also fears that the repeated failures to reach agreements on Northeast Atlantic mackerel could compromise chances of a quick deal.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
(seafood.vasep.com.vn) The FTA would widen access to markets with strong demand for premium food products in line with the country’s strategy of shifting exports towards increasing added value.
(seafood.vasep.com.vn) On the morning of July 13th, Mr. Ho Quoc Dung, Member of the Central Committee of the Communist Party of Vietnam and Deputy Prime Minister, along with his delegation, visited and worked with businesses in An Giang province to promptly resolve obstacles and promote production and business activities.
(seafood.vasep.com.vn) As importing markets increasingly focus on biosecurity and traceability, Vietnam has established a relatively comprehensive legal framework and disease management system for aquaculture, covering tilapia farming as well as other cultured species. This system is based on the Law on Animal Health, regulations on the prevention and control of aquatic animal diseases, the National Plan for the Prevention and Control of Major Diseases in Farmed Aquatic Species, and environmental monitoring and early warning programs for aquaculture areas.
(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.
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