On July 14, the JPY fell to a new 24-year record low against the US dollar. The main reason why the JPY fell sharply against the USD was because investors were worried that the interest rate gap between the two economies would widen if the Fed continued to raise interest rates.
The Euro also saw the first time in 20 years fall to parity with the US dollar. One of the reasons for the Euro's depreciation was the sharp increase in gas prices and the uncertainty surrounding energy supplies from Russia related to the conflict in Ukraine, causing recession in the Euro area. While the US Federal Reserve Bank (Fed) raised interest rates strongly to reduce inflation, the European Central Bank (ECB) has not made similar decisions.
Depreciation of Euro affect the import demand of seafood from Vietnam
When the Euro depreciates against the USD, although Vietnamese enterprises are not affected because most of Vietnam import and export transactions use USD, the profits of buyers decrease so they can reduce demand for Vietnamese exporters. Besides, when the local currency weakens, imported goods become more expensive, European consumers will consider spending, choosing necessities with affordable prices, which reduces demand.
The JPY fell to a 24-year low against the dollar. There has been a situation where Japanese importers proposed to renegotiate import prices to compensate for their losses when the JPY depreciated. Besides, there is a situation where the customer has signed a contract before, but negotiates to receive the goods slowly. Having suffered a lot when the local currency depreciates, Japanese importers will also adjust their plans and import demand during this period.
Another concern is that when the USD appreciates, the cost of importing raw materials will also increase. This will affect Vietnamese enterprises, who is importing raw materials for processing and exporting.
Accounting for 14% of Vietnam's total seafood export turnover, Vietnam's seafood exports to Japan in the first half of this year reached over 800 million USD, up 18% over the same period.
Under inflationary pressure, seafood prices in Japan have continuously increased in recent years. Moreover, the JPY depreciated, falling to the lowest level in 24 years, making Japanese consumers have to consider and tighten their spending, so it is difficult for seafood exports to this market to have significant breakthroughs from now until the end of the year.
Accounting for 12% of Vietnam's total seafood export turnover, seafood exports to the EU market in the first half of 2022 reached over 688 million USD, an increase of more than 41% over the same period last year. After increasing by 58% in the first quarter, seafood exports to the EU in the second quarter also slowed down, up 31% to reach 390 million USD.
In the context of fluctuations in exchange rate, Vietnam seafood exporter should carefully choose the payment currency
The EU is also a market with high inflation in the first half of this year. The record inflation of 8% in the second quarter shows that the EU's trade is in crisis, after Covid and especially after trade sanctions with Russia due to the conflict in Ukraine. Inflation cast a shadow over the Eurozone economy, reducing consumption demand of Europeans.Therefore, high-priced seafood products will be on the list that consumers must consider to reduce.
In the current situation of the world commodity market and foreign exchange market with many fluctuations, export enterprises must pay attention to the exchange rate between VND and foreign trade payment currencies, in order to choose the market export, import and choose a payment currency that is most beneficial.
The close cooperation of the government, ministries, branches and banks in flexibly directing, implementing prudent monetary policies, adjusting exchange rates, and reasonably stable interest rates is always very necessary for businesses in the current unpredictable situation.
Compiled by Thuy Linh
(seafood.vasep.com.vn) In March 2026, Vietnam’s tilapia exports recorded strong growth, reaching USD 15 million, up 109% compared to the same period in 2025. Cumulatively, in the first three months of 2026, export value reached USD 38 million, an increase of 174% year-on-year. This result highlights the sector’s robust expansion and reflects rapid growth across multiple markets.
(seafood.vasep.com.vn) In March 2026, Vietnam’s pangasius export value reached USD 182 million, up 1% compared to the same period in 2025. Cumulatively, exports in the first three months of 2026 totaled USD 514 million, an increase of 17% year-on-year, indicating that the growth momentum is being maintained despite signs of slowdown in some markets during March.
(seafood.vasep.com.vn) During peak heat periods, farmers raising pangasius, tilapia, and other freshwater fish in Dong Thap are implementing various technical measures to reduce risks and maintain stable production.
(seafood.vasep.com.vn) Japan continues to be one of Vietnam’s most important and stable shrimp markets. In recent years, shrimp exports to this market have fluctuated in line with Japan’s broader economic and consumption cycles, yet Japan remains a major, high-value destination with stringent standards.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
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