There was substantial agreement at the conference that the record price level for frozen yellowfin and skipjack is likely a sign of a structural shift in the industry, and consequently is here to stay.
There are two elements to this, said Pierre Commere, Secretary of Eurothon, the European tuna canners association. The first is an increase in demand for tuna, including in many emerging markets, and second, the reduction in tuna fishing effort as a result of sustainability efforts and restrictions imposed by some RFMO’s.
The result is that in
World production of canned tuna grew about 21% over the past 8 or 9 years, and has continued to grow in the past three years. Yet at the same time, there has been a reduction of 7% to 10% in fishing effort, and this has put pressure on prices. In
Commere explained that as consumers in many emerging countries reach income levels of $10,000 to $12,000 per year, they tend to start buying canned tuna. As a result, countries like
In addition to the economic analysis, much of the meeting in
One key aspect was fishing on FAD’s. MSC certified PNA tuna has been slow to reach the market because the chain of custody was just established this year - and it is very complex, as tuna vessels are allowed to fish on both FAD schools and free swimming schools.
As a result, they have to have 100% observer coverage, and to use different holds for fish.
Susan Jackson of the International Seafood Sustainability Foundation pointed out that the problem was not FAD’s (fish aggregating devices) per se, but what their ecological impacts were.
She said that sets on FAD’s are about 90% successful, and sets on free school tuna are only about 60% successful. She also detailed that the ISSF is researching ways to make fishing on FADs better in terms of bycatch and impact.
For example, one
On the other hand, Greenpeace is pressuring buyers to simply boycott FAD caught tuna. However, as about 90% of skipjack is caught using this method, this is not likely to drive change.
It was clear at the meeting how strong an impact ISSF has had on the global tuna industry. If there were two overriding themes in the discussion, the first was PNA’s efforts to secure MSC certification, which they have done, and to get volume’s of skipjack landed, which they have not yet done.
The second theme was the need for transparency, traceability, and scientific research. In a survey of the money being spent to convince consumers to demand tuna sustainability by the moderator of one panel, it turned out that between them, the MSC, Greenpeace, Pew, SFP, plus industry through the ISSF, spent about $20 million annually.
However, only $2 million of this - the amount the industry funds ISSF for science research, is actually being devoted to science of the tuna stocks and practical improvements in reducing bycatch and reducing catches of juvenile fish.
It was obvious at the meeting that if more of the $20 million was spent on science and gear research, the shark and juvenile fish problem would likely be solved. In this respect, Greenpeace denied that it was using the tuna campaign as a fund raising vehicle, and said they supported these positive changes in the fishery.
It was in this context that Chris Lischewski, CEO of Bumble Bee, said that he could envision a day when all skipjack, bigeye, and yellowfin tuna was MSC certified. It would mean solving the problems of FAD’s, setting reference points, and showing that properly managed fisheries could meet MSC criteria - which in tuna would mean science based and ecologically sound fisheries management.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn