There was substantial agreement at the conference that the record price level for frozen yellowfin and skipjack is likely a sign of a structural shift in the industry, and consequently is here to stay.
There are two elements to this, said Pierre Commere, Secretary of Eurothon, the European tuna canners association. The first is an increase in demand for tuna, including in many emerging markets, and second, the reduction in tuna fishing effort as a result of sustainability efforts and restrictions imposed by some RFMO’s.
The result is that in
World production of canned tuna grew about 21% over the past 8 or 9 years, and has continued to grow in the past three years. Yet at the same time, there has been a reduction of 7% to 10% in fishing effort, and this has put pressure on prices. In
Commere explained that as consumers in many emerging countries reach income levels of $10,000 to $12,000 per year, they tend to start buying canned tuna. As a result, countries like
In addition to the economic analysis, much of the meeting in
One key aspect was fishing on FAD’s. MSC certified PNA tuna has been slow to reach the market because the chain of custody was just established this year - and it is very complex, as tuna vessels are allowed to fish on both FAD schools and free swimming schools.
As a result, they have to have 100% observer coverage, and to use different holds for fish.
Susan Jackson of the International Seafood Sustainability Foundation pointed out that the problem was not FAD’s (fish aggregating devices) per se, but what their ecological impacts were.
She said that sets on FAD’s are about 90% successful, and sets on free school tuna are only about 60% successful. She also detailed that the ISSF is researching ways to make fishing on FADs better in terms of bycatch and impact.
For example, one
On the other hand, Greenpeace is pressuring buyers to simply boycott FAD caught tuna. However, as about 90% of skipjack is caught using this method, this is not likely to drive change.
It was clear at the meeting how strong an impact ISSF has had on the global tuna industry. If there were two overriding themes in the discussion, the first was PNA’s efforts to secure MSC certification, which they have done, and to get volume’s of skipjack landed, which they have not yet done.
The second theme was the need for transparency, traceability, and scientific research. In a survey of the money being spent to convince consumers to demand tuna sustainability by the moderator of one panel, it turned out that between them, the MSC, Greenpeace, Pew, SFP, plus industry through the ISSF, spent about $20 million annually.
However, only $2 million of this - the amount the industry funds ISSF for science research, is actually being devoted to science of the tuna stocks and practical improvements in reducing bycatch and reducing catches of juvenile fish.
It was obvious at the meeting that if more of the $20 million was spent on science and gear research, the shark and juvenile fish problem would likely be solved. In this respect, Greenpeace denied that it was using the tuna campaign as a fund raising vehicle, and said they supported these positive changes in the fishery.
It was in this context that Chris Lischewski, CEO of Bumble Bee, said that he could envision a day when all skipjack, bigeye, and yellowfin tuna was MSC certified. It would mean solving the problems of FAD’s, setting reference points, and showing that properly managed fisheries could meet MSC criteria - which in tuna would mean science based and ecologically sound fisheries management.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
(seafood.vasep.com.vn) According to the latest statistics for January 2026, Vietnam’s pangasius export value to major market blocs recorded encouraging growth compared with the same period last year, indicating that consumption demand is gradually recovering.
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