There was substantial agreement at the conference that the record price level for frozen yellowfin and skipjack is likely a sign of a structural shift in the industry, and consequently is here to stay.
There are two elements to this, said Pierre Commere, Secretary of Eurothon, the European tuna canners association. The first is an increase in demand for tuna, including in many emerging markets, and second, the reduction in tuna fishing effort as a result of sustainability efforts and restrictions imposed by some RFMO’s.
The result is that in
World production of canned tuna grew about 21% over the past 8 or 9 years, and has continued to grow in the past three years. Yet at the same time, there has been a reduction of 7% to 10% in fishing effort, and this has put pressure on prices. In
Commere explained that as consumers in many emerging countries reach income levels of $10,000 to $12,000 per year, they tend to start buying canned tuna. As a result, countries like
In addition to the economic analysis, much of the meeting in
One key aspect was fishing on FAD’s. MSC certified PNA tuna has been slow to reach the market because the chain of custody was just established this year - and it is very complex, as tuna vessels are allowed to fish on both FAD schools and free swimming schools.
As a result, they have to have 100% observer coverage, and to use different holds for fish.
Susan Jackson of the International Seafood Sustainability Foundation pointed out that the problem was not FAD’s (fish aggregating devices) per se, but what their ecological impacts were.
She said that sets on FAD’s are about 90% successful, and sets on free school tuna are only about 60% successful. She also detailed that the ISSF is researching ways to make fishing on FADs better in terms of bycatch and impact.
For example, one
On the other hand, Greenpeace is pressuring buyers to simply boycott FAD caught tuna. However, as about 90% of skipjack is caught using this method, this is not likely to drive change.
It was clear at the meeting how strong an impact ISSF has had on the global tuna industry. If there were two overriding themes in the discussion, the first was PNA’s efforts to secure MSC certification, which they have done, and to get volume’s of skipjack landed, which they have not yet done.
The second theme was the need for transparency, traceability, and scientific research. In a survey of the money being spent to convince consumers to demand tuna sustainability by the moderator of one panel, it turned out that between them, the MSC, Greenpeace, Pew, SFP, plus industry through the ISSF, spent about $20 million annually.
However, only $2 million of this - the amount the industry funds ISSF for science research, is actually being devoted to science of the tuna stocks and practical improvements in reducing bycatch and reducing catches of juvenile fish.
It was obvious at the meeting that if more of the $20 million was spent on science and gear research, the shark and juvenile fish problem would likely be solved. In this respect, Greenpeace denied that it was using the tuna campaign as a fund raising vehicle, and said they supported these positive changes in the fishery.
It was in this context that Chris Lischewski, CEO of Bumble Bee, said that he could envision a day when all skipjack, bigeye, and yellowfin tuna was MSC certified. It would mean solving the problems of FAD’s, setting reference points, and showing that properly managed fisheries could meet MSC criteria - which in tuna would mean science based and ecologically sound fisheries management.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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