There was substantial agreement at the conference that the record price level for frozen yellowfin and skipjack is likely a sign of a structural shift in the industry, and consequently is here to stay.
There are two elements to this, said Pierre Commere, Secretary of Eurothon, the European tuna canners association. The first is an increase in demand for tuna, including in many emerging markets, and second, the reduction in tuna fishing effort as a result of sustainability efforts and restrictions imposed by some RFMO’s.
The result is that in
World production of canned tuna grew about 21% over the past 8 or 9 years, and has continued to grow in the past three years. Yet at the same time, there has been a reduction of 7% to 10% in fishing effort, and this has put pressure on prices. In
Commere explained that as consumers in many emerging countries reach income levels of $10,000 to $12,000 per year, they tend to start buying canned tuna. As a result, countries like
In addition to the economic analysis, much of the meeting in
One key aspect was fishing on FAD’s. MSC certified PNA tuna has been slow to reach the market because the chain of custody was just established this year - and it is very complex, as tuna vessels are allowed to fish on both FAD schools and free swimming schools.
As a result, they have to have 100% observer coverage, and to use different holds for fish.
Susan Jackson of the International Seafood Sustainability Foundation pointed out that the problem was not FAD’s (fish aggregating devices) per se, but what their ecological impacts were.
She said that sets on FAD’s are about 90% successful, and sets on free school tuna are only about 60% successful. She also detailed that the ISSF is researching ways to make fishing on FADs better in terms of bycatch and impact.
For example, one
On the other hand, Greenpeace is pressuring buyers to simply boycott FAD caught tuna. However, as about 90% of skipjack is caught using this method, this is not likely to drive change.
It was clear at the meeting how strong an impact ISSF has had on the global tuna industry. If there were two overriding themes in the discussion, the first was PNA’s efforts to secure MSC certification, which they have done, and to get volume’s of skipjack landed, which they have not yet done.
The second theme was the need for transparency, traceability, and scientific research. In a survey of the money being spent to convince consumers to demand tuna sustainability by the moderator of one panel, it turned out that between them, the MSC, Greenpeace, Pew, SFP, plus industry through the ISSF, spent about $20 million annually.
However, only $2 million of this - the amount the industry funds ISSF for science research, is actually being devoted to science of the tuna stocks and practical improvements in reducing bycatch and reducing catches of juvenile fish.
It was obvious at the meeting that if more of the $20 million was spent on science and gear research, the shark and juvenile fish problem would likely be solved. In this respect, Greenpeace denied that it was using the tuna campaign as a fund raising vehicle, and said they supported these positive changes in the fishery.
It was in this context that Chris Lischewski, CEO of Bumble Bee, said that he could envision a day when all skipjack, bigeye, and yellowfin tuna was MSC certified. It would mean solving the problems of FAD’s, setting reference points, and showing that properly managed fisheries could meet MSC criteria - which in tuna would mean science based and ecologically sound fisheries management.
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(seafood.vasep.com.vn) An Giang is focusing on expanding climate-adaptive marine aquaculture models, aiming for safe and sustainable production. This approach not only enhances economic efficiency but also helps fishermen stabilize their livelihoods amid weather fluctuations.
(seafood.vasep.com.vn) In the first 10 months of 2025, Vietnam’s pangasius export value to China (including Mainland China and Hong Kong) reached $483 million, up 1% compared to the same period in 2024. October alone posted $73 million, a strong 19% increase year-on-year. The Chinese market currently accounts for nearly 27% of Vietnam’s total pangasius export value.
(seafood.vasep.com.vn) According to data from Vietnam Customs, the country’s lobster exports posted another strong month in October 2025, reaching $93 million - a 75% increase from the same month in 2024. This performance extends the sector’s impressive growth streak from earlier in the year, pushing cumulative exports for the first 10 months to $712 million, up an extraordinary 135% year-over-year. Within the product mix, green lobster remained the dominant driver, accounting for 98% of total export value, with $700 million recorded in the first 10 months - a 141% jump year-on-year. In contrast, exports of spiny lobster and other lobster varieties declined slightly by 22% and 1%, respectively, indicating that market demand is becoming increasingly concentrated on the most sought-after product line.
(seafood.vasep.com.vn) Currently, Da Nang City has no fishing vessels detained, sanctioned by foreign authorities, or criminally prosecuted for IUU fishing violations. Patrols, monitoring of marine fishing activities, and handling of violations have been prioritized by competent forces, significantly reducing nearshore fishing infringements.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam’s tuna exports to Israel in the first nine months of 2025 reached just over USD 27 million, down as much as 49% compared to the same period in 2024. This is a steep and prolonged decline for many consecutive months, reflecting changes in import demand as well as shifts in the supply structure of this market.
(seafood.vasep.com.vn) The first 700 tons of Vietnamese tilapia ordered and imported by JBS Group will initially be distributed through supermarket chains, the Horeca network and JBS’s product showrooms in Brazil.
(seafood.vasep.com.vn) In October 2025, Vietnam’s pangasius exports hit $217 million, representing an 8% increase compared to the same month in 2024. For the first 10 months of the year, total export value has surpassed $1.8 billion, up 9% year-on-year. This growth demonstrates clear positive momentum for the pangasius industry, despite continued declines in certain markets.
In recent days, the Central provinces of Vietnam have been suffering from historic flooding, with prolonged heavy rains, landslides, flash floods, and deep inundation causing extremely serious impacts on tens of thousands of households, as well as many VASEP member exporters located in the region. With the spirit of mutual support and solidarity, and in order to promptly assist residents and member exporters in the affected areas to stabilize their lives and restore production activities, VASEP calls on all seafood exporters, organizations, and individuals to extend supports to the people and member exporters in the flood-hit areas. We urge timely and practical material and spiritual contributions to help member exporters and local communities in the severely affected provinces overcome this difficult period.
(seafood.vasep.com.vn) In the final days of October 2025, Vietnam’s domestic raw shrimp market remained generally stable, though slight adjustments were recorded in several sizes across key farming regions.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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