Greenpeace has launched a public
Sealord Group -- NZ’s biggest canned tuna producer -- and theSeafood Industry Council (Seafic) are rejecting the campaign. However, thegreen organisation is asking supermarkets to quit stocking Sealord and otherbrands, and retailers are paying attention.
“Sealord must stopbuying tuna for its canned products from companies using fishing methods whichkill endangered sharks, turtles, juvenile tuna and other ocean species,” saidGreenpeace New Zealand Oceans Campaigner Karli Thomas.
FADs, Ms Thomas said, attractall sorts of ocean life, making the bycatch of purse seines up to 10 timeshigher than other methods, and this is threatening the health of the Pacific.
A video released on theorganisation’s website depicts what it believes will be the future contents ofSealord tuna cans if the company does not change how it sources its fish.
“Sealord promotethemselves as ‘the seafood experts’ but there’s nothing smart about catchingeverything in the ocean then throwing back what you don’t want, injured, deador dying. That’s exploitation, not expertise,” Ms Thomas accused.
Last week, Sealord said it was updating its branding and hasargued that all its tuna is caught sustainably.
"In the area whereour tuna is fished, there are more than four billion skipjack tuna and morethan 380 million yellowfin tuna," Sealord Group communications managerAlison Sykora said, reports The Nelson Mail.
But Ms Thomas refutedthe statement and said that as long as the company does not switch to moresustainable fishing methods, it is not serious about sustainability.
Seafic said theGreenpeace campaign "ignores economic and environmental realities."CEO Peter Bodeker said pole-and-line fishing would not produce enough tuna tomeet the demand and would harm Pacific baitfish stocks.
Either way, more than7,500 concerned consumers have emailed New Zealand’s five main canned tunabrands over the last month asking them to switch to less destructive fishingmethods. Pams has responded by saying it is starting to take steps to offer asustainable option by introducing a pole and line caught range of canned tunaby year’s end, and said it was “actively investigating” alternative options toFAD-caught tuna.
“This is an encouragingstep in the right direction and follows what’s happening in overseas markets,”says Ms Thomas.
In the UK, all but oneof the major canned tuna brands have promised to stop using tuna caught bypurse seiners using FADs.
(Fis.com)
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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