Ecuador’s tuna exports Surge
Ecuador continues to capitalize on abundant marine resources in the Eastern Pacific Ocean following favorable fishing years with standout export growth in canned tuna and frozen tuna loins.
According to data from International Trade Centre (ITC), Ecuador’s tuna exports in the first seven months of 2025 exceeded $1 billion, up 18% year-on-year. The majority of Ecuador’s tuna products are exported to the EU market, while expanding into China supported by recent trade agreements.
Although China is aggressively increasing exports of competitively priced frozen cooked tuna loins, pressuring Ecuador’s traditional share in certain European markets - Ecuador is still increasing volumes to preserve market share and explore new destinations.
The Ecuadorian government and processing industry are also implementing several sustainability and management initiatives - from vessel monitoring, enhanced data exchange for oversight to adopting technologies (such as ecoFADs and improved traceability) - to reduce IUU fishing risks (illegal, unreported and unregulated fishing) and enhance export credibility. These measures are helping Ecuador gain better access to high-standard markets like the EU.
Challenges for Vietnam
Ecuador’s accelerated exports create direct competitive pressure on Vietnam in European and Asian markets, especially in canned tuna and frozen tuna loins - segments where both countries are strongly engaged. Ecuador is leveraging its Eastern Pacific Ocean (EPO) fishing grounds and competitive processing costs to capture more market share, while China remains a low-cost supplier continuing to reshape the global price balance.
The increased supply of tuna products from Ecuador may drive down global raw skipjack and yellowfin prices, creating volatility in input costs for tuna processing worldwide.
Additionally, as Ecuador continues to deepen exports into the EU (currently its largest market), Vietnamese businesses may lose competitive edge if they fail to improve traceability and sustainability standards.
In terms of pricing, China’s lower-cost products in segments like frozen steamed loins have already disrupted supply chains in the European bloc. Therefore, Vietnamese enterprises need strategies to avoid competing solely on price.
Opportunities and Recommendations for Vietnam’s Tuna Industry
Amid rising competition, Vietnamese enterprises can strengthen traceability and sustainability certifications - which the EU and major retail chains prioritize for clearly traceable sourcing. VInvestments in monitoring systems, transparent supply chains and certifications like MSC will be essential.
At the same time, Vietnam should enhance product value, specifically by developing premium processed products (such as standardized loins, convenient packaged tuna, products for private labels) to avoid pure price competition.
Furthermore, diversify export markets is equally crucial. Alongside the EU, deeper penetration into Asian markets (China, ASEAN, Japan and South Korea) and trade negotiations to reduce barriers are needed, learning from Ecuador’s successful expansion into China.
Enterprises must monitor competitors’ pricing and supply strategies. As China and Ecuador may adjust sales tactics (selling low-priced loins to gain share), Vietnamese firms need to optimize production costs, improve customer service quality and build sustainable branding.
Ecuador has and continues to consolidate its position as a “tuna powerhouse” in 2025 through increased export volumes, market expansion and improved fisheries management - a trend that is both an opportunity (supply chain expansion, collaboration) and significant challenges for Vietnam in market and price competition. Effective response requires Vietnam to rapidly upgrade sustainability standards, diversify products and markets and strengthen seafood resource management capacity to ensure long-term competitive positioning.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
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