In Q2 2023, seafood exports to the US and China showed significant improvement. The export value to both markets was much higher than in Q1. Specifically, exports to the US increased by 49%, and to China by 57%. Compared to the same period last year, the negative growth of these two markets was also lower than in Q1.
However, exports to Japan, Korea, and the EU only saw modest increases compared to Q1, and even decreased further when compared to the same period last year.
Inventory in the US and China is gradually clearing, leading to increased import demand. While the impact is not yet significant, there are positive signals. However, inflation continues to restrain consumer spending in other countries, resulting in no signs of export breakthrough in Japan, Korea, EU, and other important markets.
While exports to most markets such as the US and EU decreased significantly (down 46% and 33% respectively), exports to the CPTPP bloc still had more positive results.
Exports to CPTPP market: less competitive pressure
In the first half of 2023, Vietnam's seafood exports to CPTPP countries reached 1.12 billion USD, down 22%. Following the general decline trend, exports to this market are also negatively affected. However, compared to other major markets such as the US and EU (down 46% and 33% respectively), the CPTPP bloc still has better results.
Despite a general decline in exports to Japan, Vietnam managed to limit the decrease to a modest 11%. This positive outcome can be attributed to Vietnam's value-added products maintaining their advantages and the increasing trend of importing seafood materials from Japan to Vietnam for re-processing and export. Additionally, Chile is the only country in the bloc that experienced a positive growth rate of 15% during the first 6 months of this year.
Lack of raw materials, increased input costs, many businesses focus on producing value-added goods and take advantage of import tax incentives under the CPTPP to stabilize jobs for workers and to take advantage of processing capacity, creating more income by exporting to Japan as well as other countries in the CPTPP.
The context of many unfavorable factors in recent years is causing Vietnam to gradually lose its position in major markets such as the US and China to other suppliers with advantage in supply and low production costs such as Ecuador, India, Indonesia, etc. Typically, shrimp products - a strategic product of Vietnam's seafood industry, are increasingly losing market share in the US and China when these markets are flooded with cheap shrimp from Ecuador and India.
Meanwhile, thanks to the advantage of import tax, the strength of deep processing, processing of value added goods and geographical position, Vietnamese seafood products still hold the leading position in many markets in the CPTPP bloc.
Vietnamese shrimp holds the No. 1 position in Japan, accounting for 25-26% of the market share
For example, for shrimp, Vietnam has the No. 1 position in Japan, accounting for 25-26% of the market share. Most impressively, the Australian market has made a breakthrough in importing Vietnamese shrimp after 5 years, helping Vietnam's market share to increase from 32% to 69%.
After 5 years, the import tax on most Vietnamese seafood products to CPTPP countries has been reduced to 0% or already enjoyed the tax rate of 0%. With this competitive advantage, Vietnamese enterprises are holding the number one position in some markets and increasing market share in other markets.
The CPTPP bloc accounts for 15.5% of the world's seafood import value with an import turnover of 21-27 billion USD/year. In 2022, excluding Vietnam, the total seafood import turnover of 10 countries in the bloc is 25 billion USD. Vietnam is the third largest seafood supplier to CPTPP countries, after China and the US.There is still a lot of room in the CPTPP market for Vietnamese seafood. However, it is important that we have a stable source of raw materials in the country, as well as diversify the supply of imports from intra-regional countries. The seafood business community eagerly anticipates the invaluable support of ministries and sectors, particularly in securing capital solutions for production and export. With the right conditions and effective partnerships, we are confident in maintaining Vietnam's prominent position in the global seafood arena through leveraging the CPTPP and other FTAs.
Compiled by Thuy Linh
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn