In Q2 2023, seafood exports to the US and China showed significant improvement. The export value to both markets was much higher than in Q1. Specifically, exports to the US increased by 49%, and to China by 57%. Compared to the same period last year, the negative growth of these two markets was also lower than in Q1.
However, exports to Japan, Korea, and the EU only saw modest increases compared to Q1, and even decreased further when compared to the same period last year.
Inventory in the US and China is gradually clearing, leading to increased import demand. While the impact is not yet significant, there are positive signals. However, inflation continues to restrain consumer spending in other countries, resulting in no signs of export breakthrough in Japan, Korea, EU, and other important markets.
While exports to most markets such as the US and EU decreased significantly (down 46% and 33% respectively), exports to the CPTPP bloc still had more positive results.
Exports to CPTPP market: less competitive pressure
In the first half of 2023, Vietnam's seafood exports to CPTPP countries reached 1.12 billion USD, down 22%. Following the general decline trend, exports to this market are also negatively affected. However, compared to other major markets such as the US and EU (down 46% and 33% respectively), the CPTPP bloc still has better results.
Despite a general decline in exports to Japan, Vietnam managed to limit the decrease to a modest 11%. This positive outcome can be attributed to Vietnam's value-added products maintaining their advantages and the increasing trend of importing seafood materials from Japan to Vietnam for re-processing and export. Additionally, Chile is the only country in the bloc that experienced a positive growth rate of 15% during the first 6 months of this year.
Lack of raw materials, increased input costs, many businesses focus on producing value-added goods and take advantage of import tax incentives under the CPTPP to stabilize jobs for workers and to take advantage of processing capacity, creating more income by exporting to Japan as well as other countries in the CPTPP.
The context of many unfavorable factors in recent years is causing Vietnam to gradually lose its position in major markets such as the US and China to other suppliers with advantage in supply and low production costs such as Ecuador, India, Indonesia, etc. Typically, shrimp products - a strategic product of Vietnam's seafood industry, are increasingly losing market share in the US and China when these markets are flooded with cheap shrimp from Ecuador and India.
Meanwhile, thanks to the advantage of import tax, the strength of deep processing, processing of value added goods and geographical position, Vietnamese seafood products still hold the leading position in many markets in the CPTPP bloc.
Vietnamese shrimp holds the No. 1 position in Japan, accounting for 25-26% of the market share
For example, for shrimp, Vietnam has the No. 1 position in Japan, accounting for 25-26% of the market share. Most impressively, the Australian market has made a breakthrough in importing Vietnamese shrimp after 5 years, helping Vietnam's market share to increase from 32% to 69%.
After 5 years, the import tax on most Vietnamese seafood products to CPTPP countries has been reduced to 0% or already enjoyed the tax rate of 0%. With this competitive advantage, Vietnamese enterprises are holding the number one position in some markets and increasing market share in other markets.
The CPTPP bloc accounts for 15.5% of the world's seafood import value with an import turnover of 21-27 billion USD/year. In 2022, excluding Vietnam, the total seafood import turnover of 10 countries in the bloc is 25 billion USD. Vietnam is the third largest seafood supplier to CPTPP countries, after China and the US.There is still a lot of room in the CPTPP market for Vietnamese seafood. However, it is important that we have a stable source of raw materials in the country, as well as diversify the supply of imports from intra-regional countries. The seafood business community eagerly anticipates the invaluable support of ministries and sectors, particularly in securing capital solutions for production and export. With the right conditions and effective partnerships, we are confident in maintaining Vietnam's prominent position in the global seafood arena through leveraging the CPTPP and other FTAs.
Compiled by Thuy Linh
(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.
(seafood.vasep.com.vn) The sharp rise in raw pangasius prices to record levels is sending positive signals for the industry, but experts warn of potential supply–demand imbalances if production is not tightly controlled.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, the country’s total canned tuna export value in 2025 reached over USD 275 million, down 8% compared to 2024. Vietnamese canned tuna products were present in approximately 80 markets worldwide. However, the 2025 picture shows clear divergence: the U.S. maintained stability, the EU declined sharply, while several Middle East–North Africa (MENA) markets accelerated.
(seafood.vasep.com.vn) In 2025, Vietnam’s crab exports reached nearly USD 86 million, up almost 6% compared to 2024. A notable feature of 2025 was the strong market concentration in the United States, which accounted for more than 81% of Vietnam’s total crab export value, up 10% from the previous year. In contrast, exports to several Asian markets declined significantly, resulting in only modest overall growth for the year.
(seafood.vasep.com.vn) In 2025, Vietnam’s tilapia exports recorded impressive growth, with total export turnover reaching over USD 99 million, highlighting the increasingly important role of this product in the country’s seafood export structure. Of this total, tilapia fillets and other fish meat products accounted for USD 61 million, representing 61% of total export value and reaffirming their position as the key product category.
(seafood.vasep.com.vn) Shrimp seed quality is considered the “first link” and a decisive factor affecting the efficiency of the entire commercial shrimp production chain. High-quality seed directly influences survival rates, growth performance, and disease resistance, thereby determining production costs, productivity, and farmers’ profitability.
(seafood.vasep.com.vn) As part of its agricultural restructuring strategy toward sustainability, Quang Tri Province is gradually promoting environmentally friendly aquaculture models. Among these, organic-oriented golden pompano farming is considered a promising direction, aligned with the goals of enhancing production value and building sustainable rural areas.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn