The southeasterly province of Shandong in January shipped 236,000 metric tons (MT) of seafood worth USD 760 million (EUR 555.7 million) — an increase of 6.2 percent and 12.3 percent respectively.
The strongest growth however was recorded for shipments to the EU and U.S., with 18,000 MT worth USD 81.4 million (EUR 59.5 million) shipped to the latter according to data provided by the provincial Ocean & Fisheries Bureau. That’s a year-on-year growth of 52.7 percent and 32 percent, respectively. The EU meanwhile bought 35,000 MT worth USD 120 million (EUR 87.8 million), up 49.7 percent and 39.2 percent, respectively.
Other key markets performed well, but not as strongly as the two key western blocs. Japan bought 39,000 MT of Shandong seafood in January, paying USD 210 million (EUR 153.6 million), up 10.7 percent and 4.6 percent respectively year-on-year. Korea accounted for 13,000 MT (USD 46.6 million, EUR 34 million), a rise of 17.3 percent and 16.9 percent, respectively, year-on-year.
China’s state-run media has made much this month of a recovery in western markets as a driver of demand for China’s overall exports. But a worrying note of caution for the seafood sector was sounded by a leading trade official who warned the sector needs to improve quality in order to combat rising competition from Southeast Asia producers in particular.
China has to improve “oversight mechanisms and testing” of seafood production and clamp down on residues in seafood products, according to Xiao Wei, head of research at the China International Trade Research Centre in Beijing. He warns that western markets will increasingly use quality concerns “as a reason to block” Chinese imports. But he also warns that the increasing similarity in composition of exports from China and Southeast Asia peers like Thailand and Vietnam means China has to raise standards to compete.
Data published by food safety and inspection authorities in some of China’s leading seafood producing regions suggests all is well. The provincial authorities in both Shandong and Zhejiang provinces have claimed a 100 percent and a 99.4 percent pass rate respectively in the latest publication of seafood product testing results.
Praising the safety of his province’s seafood products, Shuyang Yue, deputy director of Zhejiang’s Ocean & Fisheries Bureau said while the province had problems with “serious” water pollution it had also changed and prolonged the “production cycles of aquaculture” in order to reduce the average monthly amount of excrement produced by the aquaculture sector.
Illustrative perhaps of the gap between official pronouncements and reality — and the challenges facing food safety enforcers in China — is a recent court case in the huge southwesterly city of Chengdu where a seafood wholesaler was jailed for eight months for using banned chemicals to fresh his produce. Dai Ting Fu used hydrogen peroxide and sodium peroxide since 2006 to freshen the smell and appearance of squid and other products sold to local restaurants in the district of Qionglai. Dai told the court he was introduced to the chemicals by a seafood supplier, according to a report of the case published in the Chengdu Business Daily.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
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