The southeasterly province of Shandong in January shipped 236,000 metric tons (MT) of seafood worth USD 760 million (EUR 555.7 million) — an increase of 6.2 percent and 12.3 percent respectively.
The strongest growth however was recorded for shipments to the EU and U.S., with 18,000 MT worth USD 81.4 million (EUR 59.5 million) shipped to the latter according to data provided by the provincial Ocean & Fisheries Bureau. That’s a year-on-year growth of 52.7 percent and 32 percent, respectively. The EU meanwhile bought 35,000 MT worth USD 120 million (EUR 87.8 million), up 49.7 percent and 39.2 percent, respectively.
Other key markets performed well, but not as strongly as the two key western blocs. Japan bought 39,000 MT of Shandong seafood in January, paying USD 210 million (EUR 153.6 million), up 10.7 percent and 4.6 percent respectively year-on-year. Korea accounted for 13,000 MT (USD 46.6 million, EUR 34 million), a rise of 17.3 percent and 16.9 percent, respectively, year-on-year.
China’s state-run media has made much this month of a recovery in western markets as a driver of demand for China’s overall exports. But a worrying note of caution for the seafood sector was sounded by a leading trade official who warned the sector needs to improve quality in order to combat rising competition from Southeast Asia producers in particular.
China has to improve “oversight mechanisms and testing” of seafood production and clamp down on residues in seafood products, according to Xiao Wei, head of research at the China International Trade Research Centre in Beijing. He warns that western markets will increasingly use quality concerns “as a reason to block” Chinese imports. But he also warns that the increasing similarity in composition of exports from China and Southeast Asia peers like Thailand and Vietnam means China has to raise standards to compete.
Data published by food safety and inspection authorities in some of China’s leading seafood producing regions suggests all is well. The provincial authorities in both Shandong and Zhejiang provinces have claimed a 100 percent and a 99.4 percent pass rate respectively in the latest publication of seafood product testing results.
Praising the safety of his province’s seafood products, Shuyang Yue, deputy director of Zhejiang’s Ocean & Fisheries Bureau said while the province had problems with “serious” water pollution it had also changed and prolonged the “production cycles of aquaculture” in order to reduce the average monthly amount of excrement produced by the aquaculture sector.
Illustrative perhaps of the gap between official pronouncements and reality — and the challenges facing food safety enforcers in China — is a recent court case in the huge southwesterly city of Chengdu where a seafood wholesaler was jailed for eight months for using banned chemicals to fresh his produce. Dai Ting Fu used hydrogen peroxide and sodium peroxide since 2006 to freshen the smell and appearance of squid and other products sold to local restaurants in the district of Qionglai. Dai told the court he was introduced to the chemicals by a seafood supplier, according to a report of the case published in the Chengdu Business Daily.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
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