Now, German market is favoring ready-to-eat, semi-processed, canned seafood products. German consumers give priority to products with reasonable price, high quality and easy to use. Formerly, German consumers liked products with reasonable price while in the past 10 years, they are in high demand for processed tuna.
Tuna consumption by German people in the period of 2006 - 2010 saw stability. Since 2010, the consumption reported a slight reduction. The average per capita consumption of the item in the country reached 2 kilogram per annum. According to report of Fisch Informationszentrum, tuna consumption accounted for nearly 11 percent of the country’s total seafood demand. According to International Trade Center (ITC), Germany ranked the 8th in importing tuna and the 7th in buying canned tuna in the world. Among top 7 largest canned tuna importers, Germany is claiming the highest growth in importing the item with its market share of more than 3.4 percent of the total canned tuna imports by the world.
Germany is importing tuna from over 41 suppliers around the world, in which top 5 largest suppliers are Ecuador (with the market share of 21 percent), Philippines (23 percent), Papua New Guinea (12 percent), the Netherlands (11 percent) and Vietnam (9 percent).
Germany sourced fresh tuna from developing countries, making up 40 percent of total imports by the country. Between 2006 and 2011, fresh tuna volume originated from developing countries to Germany reported the decrease of 86 percent. To compensate for the reduction, Germany boosted importing tuna from EU’s member countries.
However, frozen tuna imports into Germany from developing countries witnessed the increase of 40 percent to 63 MT in 2011 from 45 MT in 2009. Developing countries supplied 33 percent of frozen tuna to the market. Since 2007, Vietnam and Indonesia have been two leading suppliers of frozen tuna to the market. Besides, Germany also imported the item from other developing countries after being processed in the Netherlands. Developing countries mainly exported yellowfin tuna, albacore and bigeye tuna to German market.
At present, Germany only produces processed tuna products on the small scale. Tuna processors in the country mostly import raw tuna (in the form of steak) for processing. Imports of steak tuna by Germany occupied 40 percent of the country’s total dried/frozen/live/fresh tuna imports. However, most of the items are re-exported to the Eastern European countries.
After decline in 2010 due to low tuna consumption, tuna imports into Germany have kept rising with the growth. Total tuna imports into the country in 2013 reached more than 76.3 thousand MT, worth by US$429 million. In which canned tuna (HS code 16) is the main import item, making up 97 percent of the total imports per year. Tuna imports into the country in 2014 are expected to remain positive growth.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
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