The company, which also has a branch in Bangkok, Thailand, unveiled its first certified tilapia in August, rolled out under the brand Top Sea at retailers such as Kaufland, EDEKA and Tegut.
ASC-labeled tilapia by Indonesian supplier Regal Springs will follow suit at the end of October, Horn said. The company's hopes are high to launch ASC shrimp within the first six months of 2013.
While retailers are expected to jump on ASC -- especially after the success story of the Marine Stewardship Council (MSC) in Germany -- consumers still need to be educated, said Horn.
"The first ASC product was only launched four weeks ago," he said. "When the products are more visible in the marketplace consumer perception will grow."
Even some retailers still have to be informed about the label, said Horn. "Everyone knows about MSC. However, ASC is a different story."
"If retailers don’t even know about it we can’t expect it from consumers," he said.
In Germany, the marketing machine is now revving up. When a major retailer Kaufland started selling the first certified tilapia, it placed ads across national newspapers to inform consumers about the label.
ASC itself will host a number of press events to introduce more certified products -- the next one on Sept. 20 in Hamburg, Germany. Attending will be again major European retailers and seafood suppliers.
"It's getting picked up quickly,” Tilly Sintnicolaas, spokeswoman at ASC told IntraFish at the beginning of August. "It's taken a long time to get here.”
However, the process is far from over, believes Horn. Lenk Seafood itself focuses on mainstream media to educate consumers.
"Our hopes for ASC are high," he said. "I believe it could turn out to be very profitable for us."
(seafood.vasep.com.vn) According to a report by the General Statistics Office, the estimated pangasius output for January 2025 reached 102.5 thousand tons, representing a 6.0% increase compared to the corresponding period of the preceding year. This surge is attributed to the rise in pangasius material prices within the Mekong Delta, which has incentivized aquaculture farmers to expand their stocking activities. Concurrently, this price increase has facilitated processing enterprises to intensify procurement efforts to meet export demands during the early part of the year.
(seafood.vasep.com.vn) Between 2015 and 2024, Vietnamese pangasius exporting enterprises have undergone notable transformations in rankings and experienced fluctuations in developmental strategies, competitive intensity, and business efficacy. This dynamic is clearly illustrated through shifts in export turnover and the proportional contribution to the national pangasius export volume among the Top 5 enterprises.
(seafood.vasep.com.vn) The outlook for Vietnam’s seafood exports remains positive, with a strong focus on maintaining growth in key markets like China and the U.S., while diversifying into new regions. As global trade policies continue to evolve, adaptability and strategic planning will be key to navigating the challenges ahead.
(seafood.vasep.com.vn) Thanks to improved pangasius prices and higher production, Vĩnh Hoàn's after-tax profit in Q4 2024 reached VND 440 billion, a 4.8-fold increase compared to the same period last year.
(seafood.vasep.com.vn) According to data from Vietnam’s Customs, in Q4 2024, Vietnam’s pangasius exports to China & Hong Kong reached USD 163 million, a 17% increase compared to the same period in 2023, with consistent growth across all months. The total value of pangasius exports to China & Hong Kong for 2024 reached USD 581 million, a 1% increase over the previous year.
Vietnam’s seafood exports are projected to maintain strong growth this year, potentially reaching 11 billion USD.
(seafood.vasep.com.vn) In the final quarter of 2024, Vietnam’s surimi and fish cake exports showed consistent growth over the last three months. For the entire year 2024, exports of these products reached USD 298 million, down 2% compared to 2023. However, the final quarter saw more promising signs for the surimi and fish cake export sector, with some markets experiencing notable growth, such as Thailand, China, and Taiwan. Particularly, exports to Taiwan, which had seen continuous declines in the previous two quarters, surged by 301% in this quarter.
(seafood.vasep.com.vn) Another year of pride for Vietnam's pangasius exports has concluded, reaching over USD 2 billion and contributing 20% to Vietnam's total seafood export turnover.
Vietnam maintained its position as the fifth-largest seafood exporter to Singapore for 12 consecutive months, surpassing Japan for the first time in 2024, amid the intensifying competition in this market.
(seafood.vasep.com.vn) Despite facing numerous challenges in the second half of the year, Vietnam's canned tuna exports concluded 2024 with a 17% increase compared to 2023, reaching USD 299 million. To maintain this growth momentum in 2025, the canned tuna production and export sector requires coordinated efforts from all stakeholders.
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