Baseafood to enlarge its share in the domestic market

News 15:27 13/09/2014

(vasep.com.vn) After six year

“From the beginning of the year, Baseafood traded over 100 MT of seafood of all products in the domestic market, gaining VND6.8 billion, up 50 percent compared to the same period of 2010. Currently, Baseafood’s seafood products become more popular with consumers thank to their quality, package model, and reasonable price. In an effort to enhance its trading power in Vietnam market, Baseafood has set up a distribution chain across Southern provinces. The company’s earnings from local market rose annually 20 percent,” Tran Van Dzung – General Director said.

At first, Baseafood only processed seafood for export. However, sometimes the company failed to meet orders from partners. They could not satisfy contract requirements on the quantity and size. Then, the company turned to selling these products in the local market. Baseafood leaders found many potential advantages in the market such as lower cost of transportation, stable prices, and so on. Besides, the company creates more jobs and keeps sustainable development even in crisis time.

In fact, the financial crisis in 2008 impacted negatively many import markets in the world, therefore, enlarging shares in the domestic market became a key trading strategy of Baseafood. To improve quality for its products distributing in the local market, Baseafood established a domestic product management system based on ISO standards, with an aim to ensure that its final products could meet HACCP and Europe CODE or standards applied by some export markets such as Japan, Korea and others.

“In the period 2008 – 2009, Baseafood’s seafood export volume fell by half and selling price was down 15 – 35 percent. In this difficult situation, trading in the domestic market was surely a remedy measure. And thank to domestic trading relations, the company could remain its existing domestic raw material supplies. Currently, Baseafood is supplying new seafood products to meet the demand of different local customers. The company strives to increase the proportion of it domestic products by 25 percent.

Currently, Baseafood is one of rare enterprises that gained great achievements in the local market. In fact, though Vietnam enterprises highlighted the potential of local market, however, they did not seriously focus on developing trade here. Low seafood consumption and live fresh seafood using habit of Vietnamese are main factors which hinder frozen seafood processors to pay more attention to the domestic market.

However, Mr. Dzung has been confident that consumption habit of local people changing. If the food safety awareness of consumers raises, people will turn to processed and ready-to-eat seafood. Therefore, the strategy of Baseafood is to concentrate on diversifying domestic seafood products, developing its earnings in order to compensate its losses due to difficulties in export.

BASEAFOOD

Mr. Tran Van Dzung – Chairman and General Director

Add: 460 Truong Cong Dinh Street, Ward 8, Vung Tau City, Ba Ria - Vung Tau province

Tel: +84 64 3834572/3837313

Fax: +84 64 3837312/3580085

E-mail: baseafoodvn@vnn.vn

Website: www.baseafood.vn

Bạn đang đọc bài viết Baseafood to enlarge its share in the domestic market tại chuyên mục News của Hiệp hội VASEP

TIN MỚI CẬP NHẬT

Khanh Hoa promotes disease-free golden pompano seed production for industrial marine aquaculture

 |  18:59 22/07/2026

(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.

Vietnamese pangasius: from export recovery to the need for upgrading the value chain

 |  14:46 20/07/2026

(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.

Vinh Long accelerates the development of high-tech shrimp farming

 |  08:29 19/07/2026

(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.

Đồng Tháp strengthens efforts to tackle illegal fishing

 |  08:12 18/07/2026

(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.

Seafood businesses enhance competitiveness and boost exports.

 |  08:38 17/07/2026

(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.

EFTA deal provides fresh opportunities for seafood exports

 |  08:47 16/07/2026

(seafood.vasep.com.vn) The FTA would widen access to markets with strong demand for premium food products in line with the country’s strategy of shifting exports towards increasing added value.

Deputy Prime Minister Ho Quoc Dung issued important directives related to the pangasius fish industry and agricultural product processing in An Giang province.

 |  08:21 15/07/2026

(seafood.vasep.com.vn) On the morning of July 13th, Mr. Ho Quoc Dung, Member of the Central Committee of the Communist Party of Vietnam and Deputy Prime Minister, along with his delegation, visited and worked with businesses in An Giang province to promptly resolve obstacles and promote production and business activities.

Strict disease management ensures the quality of Vietnamese tilapia

 |  09:50 13/07/2026

(seafood.vasep.com.vn) As importing markets increasingly focus on biosecurity and traceability, Vietnam has established a relatively comprehensive legal framework and disease management system for aquaculture, covering tilapia farming as well as other cultured species. This system is based on the Law on Animal Health, regulations on the prevention and control of aquatic animal diseases, the National Plan for the Prevention and Control of Major Diseases in Farmed Aquatic Species, and environmental monitoring and early warning programs for aquaculture areas.

Vietnam and Brazil strengthen economic ties, VASEP promotes seafood trade cooperation

 |  18:00 10/07/2026

(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.

Seafood exports overcome challenges, impressive growth

 |  09:07 09/07/2026

(seafood.vasep.com.vn) Seafood exports in the first 6 months of the year continued to be a bright spot with a total turnover of 5.7 billion USD, an increase of 11.4% compared to the same period last year. By commodity group, seafood is one of the three groups with a trade balance in the first 6 months of 2026 in a surplus state with 4.13 billion USD, an increase of 17%.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC