2016 was a year marked challenges and breakthroughs in both supply and export market conditions.
The most notable market challenge of 2016 came in April, when the US, which is Vietnam’s largest market accounting for 23 per cent of exports, implemented transitional enforcement of the “Catfish Inspection Programme”. This new programme, which will take away regulatory responsibility from the FDA and pass it to the USDA, comes with a myriad of new regulations and an equivalency requirement of the exporting countries’ inspection authority to that of the USA. These unprecedented changes have caused tremendous confusion throughout the global seafood industry.
On the supply side, March marked the most devastating drought the Mekong River Delta witnessed in the past century, bringing forth unfavourable salinity levels. These conditions forced smaller harvesting windows, causing abnormal spikes in raw material pricing. Vietnamese pangasius farmers will remember 2016 as the year marked by many erratic and unexpected fluctuations.
Nevertheless, industry performance stayed strong, with high growth in major markets (for example the US: 22.2 per cent, and China: 84.4 per cent). China even surpassed Europe to become the second largest importer of Vietnamese pangasius, accounting for 17 per cent of the total export. Total production volume in 2016 was estimated at 1.2 million tonnes, up 9 per cent year-on-year; and the farming acreage increased to 5,000 hectares. After the sluggish period from 2008-2015 with an annual growth rate of merely 1 per cent, the industry for the first time saw a recovery in 2016 with a 6.6 per cent growth rate.
With nearly a 20-year experience in the industry, Vinh Hoan continues to set higher targets and long-term strategies to capture the market opportunities. In the face of these supply and market challenges, Vinh Hoan continued its long track record of stable growth and continued to lay the foundation in innovative market strategies, new product development and sustainable farming techniques.
Besides increasing its foothold in existing markets, the company’s successful market strategy allowed it to open direct sales channels and forge into new markets. During 2016, it entered 5 new markets, increasing its total sales network to 170 customers in over 40 countries. Mexico and China reported a high-record year-on-year growth of 73 and 137 per cent, respectively; and the most notable direct sale channel opened up with the first sale of pangasius fillets to Mercadona- Spain’s largest retailer.
In 2016, a range of new value-added products were introduced, notably the basa teriyaki - its first ready-to-eat product. In December, the first “Vinh Foods” branded product was debuted to Spanish consumers.
In terms of sustainable farming, Vinh Hoan’s self-supply ratio reached nearly 65 per cent and saw total ASC-certified farm area reaching 115ha, the largest of that in Vietnam.
Also, with the establishment of Vinh Aquaculture - a division specialised in sustainable farming, Vinh Hoan will deepen the research and development into eco-friendly and economically sustainable aquaculture at a larger scale to satisfy increasingly rigorous technical requirements from importing countries.
With these all-encompassing approaches, Vinh Hoan has maintained its annual export growth rate at 12 per cent for the last 5 years. For 2017, Vinh Hoan targets 15 per cent growth in pangasius exports and $5 million in value-added products revenue, a 50 per cent increase on 2016.
Source: VIR
According to Vietnam Customs, the export of value-added pangasius in the first eight months of 2024 has been evaluated as quite positive, with continuous growth in many major markets such as the United States, CPTPP, and the Netherlands...
(seafood.vasep.com.vn) The Department of Fisheries of Ca Mau province coordinated with the School of Fisheries under Can Tho University to organize training courses on high-tech shrimp farming for 120 people in processors, cooperatives and families that are raising intensive and super-intensive shrimp in the province.
(seafood.vasep.com.vn) Currently, Soc Trang province plans to expand its shrimp farming area from over 50,000 hectares to 57,000 hectares by 2025, aiming for a production of 233,800 tons and maintaining a $1 billion export value. The project will establish 45 climate-resilient shrimp farming models and ensure all farms meet aquaculture standards for traceability.
(seafood.vasep.com.vn) In July 2024, Vietnam's fish cake and surimi exports declined. The export value reached just over 24 million USD, down 3% over the same period. In the first 7 months of 2024, the cumulative export of this product group reached 152 million USD, down 13%.
(seafood.vasep.com.vn) Dong Thap is a key region for pangasius farming, boasting the largest production in the Mekong Delta. In the first seven months of 2024, the estimated aquaculture area reached 4,778 hectares, with a harvest yield of 307,336 tons. Of this, the intensive pangasius farming area covered 2,042 hectares, with a harvest of 252,670 tons.
(seafood.vasep.com.vn) According to Vietnam Customs, in the first half of August 2024, Vietnam's pangasius exports to the EU reached nearly 8 million USD, up 57% over the same period. Cumulative pangasius exports to this market as of August 15, 2024, reached 107 million USD, up 0.5% over the same period last year.
(seafood.vasep.com.vn) The Board of Directors of International Development & Investment Corporation (IDI) is confident of completing this year's profit plan in the context of gradually recovering demand for pangasius in China and Mexico.
(seafood.vasep.com.vn) Some farmers in Soc Trang province have successfully applied a balanced biological shrimp farming technique, which eliminates the use of chemicals to minimize environmental impacts. This is a model of farming that adapts to climate change.
8 finalists have been named in the best new seafood product competition to be awarded at Seafood Expo Asia, taking place 4 to 6 September at the Sands Expo and Convention Centre in Singapore.
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