Relaxed import standards
Previously, Brazil’s strict standards on additives and phosphates posed challenges for Vietnamese pangasius. Brazil’s consideration of aligning with international norms reduces compliance costs and facilitates exports of deeply processed products like breaded pangasius. This diversifies product offerings and boosts export value. Bilateral trade cooperation
Vietnam and Brazil aim to increase bilateral trade to $10 billion by 2025 and $15 billion by 2030. As Vietnam’s largest trade partner in South America, Brazil offers opportunities for seafood businesses to expand market share. Negotiations with MERCOSUR, of which Brazil is a member, could lead to tax incentives, enhancing Vietnam’s competitiveness against India and Thailand.
Market diversification
Amid geopolitical risks and high tariffs in the U.S. and China, Brazil is a strategic destination for Vietnam to reduce reliance on traditional markets. With 26 companies, including Hung Ca, Cadovimex, Nam Viet, and Hoang Long, operating in Brazil, Vietnam has a solid foundation to deepen market penetration.
Challenges
Seafood exports to Brazil face several hurdles. A ban on importing whole frozen shrimp limits product diversification. Since February 14, 2024, Brazil has suspended tilapia imports due to concerns over the TiLV virus, and potential expanded controls on pangasius warrant caution. Complex administrative procedures and competition from India, Ecuador, and Indonesia require Vietnamese firms to improve quality and meet sustainability certifications like ASC and BAP.
Recommendations for Businesses
To maximize opportunities in Brazil, Vietnamese companies should:
(seafood.vasep.com.vn) Can Tho City statistics indicate that in 2025, following the merger of three former administrative entities - Can Tho, Hau Giang and Soc Trang - fisheries output in 2025 increased by 6.23% compared with 2024 with aquaculture production nearly 9.1 times higher than capture fisheries.
(seafood.vasep.com.vn) According to the Ca Mau Department of Agriculture and Rural Development, Ca Mau province has achieved significant, comprehensive and substantive progress in combating IUU fishing in 2025, successfully fulfilling all tasks directed by the central government and strengthening fisheries governance. These efforts have established a solid foundation for the nationwide effort to lift the EC’s "yellow card" warning.
(seafood.vasep.com.vn) Ca Mau has exceeded its 2025 production targets, reaching nearly 595,000 tons of shrimp. This milestone reinforces the province’s position as Vietnam’s leading shrimp producer and a bright spot in the country’s seafood sector.
(seafood.vasep.com.vn) According to Vietnam Customs data, cumulative shrimp exports from the beginning of the year through November reached $4.3 billion, up 21% year-on-year, continuing to serve as the primary growth driver of the entire seafood sector. In November alone, export turnover amounted to $393 million, up 14%.
(seafood.vasep.com.vn) In 2025, the fisheries sector continued to stand out as a bright spot in Ca Mau’s economic landscape, maintaining positive growth in both output and value.
(seafood.vasep.com.vn) By the end of November 2025, Vietnam’s total pangasius export turnover had exceeded the $2 billion threshold, registering a 9% compared with the same period in 2024. In November alone, pangasius exports reached $195 million, also posting a 9% increase year-on-year, underscoring a stable recovery trajectory for the sector in the final months of the year.
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(seafood.vasep.com.vn) An Giang is focusing on expanding climate-adaptive marine aquaculture models, aiming for safe and sustainable production. This approach not only enhances economic efficiency but also helps fishermen stabilize their livelihoods amid weather fluctuations.
(seafood.vasep.com.vn) In the first 10 months of 2025, Vietnam’s pangasius export value to China (including Mainland China and Hong Kong) reached $483 million, up 1% compared to the same period in 2024. October alone posted $73 million, a strong 19% increase year-on-year. The Chinese market currently accounts for nearly 27% of Vietnam’s total pangasius export value.
(seafood.vasep.com.vn) According to data from Vietnam Customs, the country’s lobster exports posted another strong month in October 2025, reaching $93 million - a 75% increase from the same month in 2024. This performance extends the sector’s impressive growth streak from earlier in the year, pushing cumulative exports for the first 10 months to $712 million, up an extraordinary 135% year-over-year. Within the product mix, green lobster remained the dominant driver, accounting for 98% of total export value, with $700 million recorded in the first 10 months - a 141% jump year-on-year. In contrast, exports of spiny lobster and other lobster varieties declined slightly by 22% and 1%, respectively, indicating that market demand is becoming increasingly concentrated on the most sought-after product line.
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