This recovery comes after US importers accelerated purchases ahead of August 2025, when a 20% reciprocal tariff on Vietnamese goods took effect. As a result, inventories accumulated significantly, causing import demand to slow during the final months of 2025. Entering 2026, inventory levels gradually declined, creating room for new orders and contributing to the rebound seen in April.
Frozen fillets continue to dominate product structure
The US market remains highly concentrated in terms of product mix. Fresh and frozen pangasius products (HS Code 03) accounted for 98.6% of total export value, with frozen pangasius fillets alone representing 96.6%. Value-added products under HS Code 16 contributed only 1.32%.
This structure reflects continued US demand for convenient frozen fillet products, a segment where Vietnamese pangasius maintains a competitive advantage thanks to stable supply and attractive pricing.
However, US consumer preferences are increasingly shifting toward processed and value-added seafood products. This trend presents opportunities for Vietnamese exporters to further penetrate the market and expand their portfolio of value-added pangasius products.
Competitive advantages
Several market factors are supporting the outlook for pangasius exports in the coming months. Wholesale prices of competing whitefish species, including cod and pollock, increased by approximately 30% during the second half of 2025, creating opportunities for Vietnamese pangasius to expand its market presence and value-added product offerings.
At the same time, US policies tightening seafood traceability requirements and banning imports of Russian-origin seafood, including products processed in third countries, are prompting importers to seek alternative and transparent supply sources. Vietnamese pangasius is considered a strong candidate to fill part of this gap.
Tariff policy risks require close monitoring
US tariff policy remains complex and should be closely monitored. A 10% surcharge under Section 122 was introduced after the US Supreme Court suspended the IEEPA tariff orders in February 2026. This measure is scheduled to expire in July 2026.
Beyond that point, the tariff framework applicable to Vietnamese exports to the US may change depending on the outcome of ongoing bilateral trade negotiations between Vietnam and the United States.
With many tariff-related uncertainties still unresolved, Vietnamese pangasius exporters should closely follow developments in bilateral trade talks and upcoming US policy decisions. Timely adjustments to export strategies and business plans will be essential to maintaining competitiveness and capturing market opportunities in the months ahead.
(seafood.vasep.com.vn) Seafood exports in the first 6 months of the year continued to be a bright spot with a total turnover of 5.7 billion USD, an increase of 11.4% compared to the same period last year. By commodity group, seafood is one of the three groups with a trade balance in the first 6 months of 2026 in a surplus state with 4.13 billion USD, an increase of 17%.
(seafood.vasep.com.vn) For many years, Vietnam’s seafood industry has been recognized as one of the country’s key export pillars. Products such as shrimp, pangasius, tuna, squid, octopus, and a wide range of other seafood have reached hundreds of markets worldwide. Yet behind these impressive export figures lies a significant challenge: a substantial share of Vietnam’s seafood export value still comes from minimally processed products, contract manufacturing, and raw material exports—segments characterized by low profit margins and high vulnerability to fluctuations in global prices.
(seafood.vasep.com.vn) In the context of a global economy shifting powerfully toward green and sustainable values, Vietfish 2026 is far more than just a commercial trade fair. It has become a strategic rendezvous and a "comprehensive ecosystem"—a convergence of value, knowledge, and sustainable growth opportunities for the entire industry chain.
(seafood.vasep.com.vn) Vietnam’s pangasius exports to Colombia continued their strong upward momentum in May 2026. Export value to the market reached USD 4 million, up 24% compared to the same month in 2025. Cumulative exports in the first five months of 2026 totaled USD 24 million, an impressive 48% increase year-on-year.
(seafood.vasep.com.vn) Hai Phong's aquaculture sector is accelerating the adoption of high technologies in aquaculture to adapt to climate change, with red tilapia and tilapia identified as the key cultured species for priority development.
(vasep.com.vn) Vietnam’s seafood exports reached nearly US$1.1 billion in June 2026, up 21.0% year-on-year. Cumulative exports in the first half of 2026 totaled nearly US$5.8 billion, representing a 12.8% increase compared with the same period last year. Exports to China and Hong Kong continued to accelerate, while shipments to the United States rebounded strongly in June. In contrast, exports to the EU, Japan, and the Middle East remained sluggish or recorded slight declines.
(vasep.com.vn) Tilapia is playing an increasingly important role in Vietnam’s aquaculture sector, driven not only by growing market opportunities but also by its ability to meet increasingly stringent requirements on quality, food safety, and traceability. In practice, tilapia farming in Vietnam is not a spontaneous or loosely regulated activity; rather, it operates under a comprehensive legal and technical framework covering the entire value chain—from hatcheries and farming to processing and exports.
(seafood.vasep.com.vn) Vietnam’s shrimp exports reached USD 1.9 billion in the first five months of 2026, up 12% compared with the same period last year. Amid continued volatility in the global seafood market, this result demonstrates that the shrimp sector has maintained positive growth momentum, supported by improving demand in several Asian markets, particularly China.
(seafood.vasep.com.vn) On June 16, the Department of Agriculture and Environment of Ca Mau Province announced that the locality has established a farming area code for nearly 30,400 hectares of mud crab aquaculture and granted export facility codes to five enterprises eligible to export mud crab officially to markets such as China, Cambodia, Singapore, and the United Arab Emirates (UAE).
(seafood.vasep.com.vn) The United States remains one of the largest export markets for Vietnamese pangasius. In the first four months of 2026, pangasius exports to the US reached USD 106 million, up 4% compared to the same period in 2025. In April 2026 alone, export value totaled USD 38 million, marking a 20% year-on-year increase and the first positive growth recorded after an extended period of decline.
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