Export growth in key markets
According to Vietnam Customs, pangasius exports in April 2025 reached nearly USD 175 million, up 4% year-on-year. Cumulatively, the first four months of 2025 saw pangasius exports hit USD 640 million, a 10% increase over the same period last year.
China and Hong Kong remain Vietnam’s largest pangasius buyers. Exports to this market reached over USD 44 million in April, up 7% from April 2024. However, the year-to-date total was slightly down, at USD 149 million, a 2% decline.
The U.S. continued to be the second-largest destination for Vietnamese pangasius despite a 15% drop in April exports to USD 40 million. Total exports to the U.S. for the first four months of 2025 stood at USD 101 million, a modest 2% decrease.
Brazil has maintained its status as a major single-country market, particularly for frozen pangasius fillets. Exports in April reached USD 15 million, a 9% increase, while the year-to-date total surged to USD 63 million—up 67% from the same period last year.
In Europe, exports continued their positive trajectory, up 9% in April to USD 16 million. The Netherlands remains the leading EU market for Vietnamese pangasius, with USD 17 million in exports over the first four months of 2025—a 15% year-on-year increase.
Thailand also posted steady growth. April exports to the market totaled USD 5 million, up 5%, and reached USD 25 million for the January–April period, up 18% year-on-year.
Short-term boost amid tariff uncertainty
Despite the cloud of retaliatory tariffs imposed by the U.S., Vietnamese exporters have taken advantage of a temporary window to push shipments. On April 3, 2025 (Vietnam time), U.S. President Donald Trump announced sweeping tariffs on imports from over 180 economies. Vietnam was among those hardest hit, facing a proposed tariff rate of up to 46%, threatening key export sectors—especially seafood.
On April 9, however, Trump announced a 90-day suspension of these tariffs for over 75 countries, including Vietnam. This reprieve is seen as a critical window for bilateral negotiations and the potential to reach a more favorable long-term arrangement. While the pause has relieved short-term pressure, uncertainty still looms over the future trade landscape.
Broader impacts of trade conflict
The long-term effects of a U.S.-led trade war under the “America First” policy are expected to be extensive, impacting global supply chains, input costs, capital flows, inflation, and monetary policies worldwide. Vietnam, with its highly open economy and heavy dependence on exports, is especially vulnerable. Any U.S. tariff shock is likely to have a domino effect across sectors—including seafood and pangasius.
Strategic response and diversification
To avoid being caught off-guard by trade policy shifts, Vietnamese enterprises are being urged to diversify their markets and expand domestic consumption of pangasius. In parallel, investment in other whitefish export products such as tilapia and red tilapia may offer new growth avenues and help reduce exposure to U.S. trade risks.
While pangasius exports may enjoy short-term momentum, navigating the U.S. tariff storm will require strategic adaptation, market diversification, and strengthened domestic value chains to ensure long-term sustainability.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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