Export growth in key markets
According to Vietnam Customs, pangasius exports in April 2025 reached nearly USD 175 million, up 4% year-on-year. Cumulatively, the first four months of 2025 saw pangasius exports hit USD 640 million, a 10% increase over the same period last year.
China and Hong Kong remain Vietnam’s largest pangasius buyers. Exports to this market reached over USD 44 million in April, up 7% from April 2024. However, the year-to-date total was slightly down, at USD 149 million, a 2% decline.
The U.S. continued to be the second-largest destination for Vietnamese pangasius despite a 15% drop in April exports to USD 40 million. Total exports to the U.S. for the first four months of 2025 stood at USD 101 million, a modest 2% decrease.
Brazil has maintained its status as a major single-country market, particularly for frozen pangasius fillets. Exports in April reached USD 15 million, a 9% increase, while the year-to-date total surged to USD 63 million—up 67% from the same period last year.
In Europe, exports continued their positive trajectory, up 9% in April to USD 16 million. The Netherlands remains the leading EU market for Vietnamese pangasius, with USD 17 million in exports over the first four months of 2025—a 15% year-on-year increase.
Thailand also posted steady growth. April exports to the market totaled USD 5 million, up 5%, and reached USD 25 million for the January–April period, up 18% year-on-year.
Short-term boost amid tariff uncertainty
Despite the cloud of retaliatory tariffs imposed by the U.S., Vietnamese exporters have taken advantage of a temporary window to push shipments. On April 3, 2025 (Vietnam time), U.S. President Donald Trump announced sweeping tariffs on imports from over 180 economies. Vietnam was among those hardest hit, facing a proposed tariff rate of up to 46%, threatening key export sectors—especially seafood.
On April 9, however, Trump announced a 90-day suspension of these tariffs for over 75 countries, including Vietnam. This reprieve is seen as a critical window for bilateral negotiations and the potential to reach a more favorable long-term arrangement. While the pause has relieved short-term pressure, uncertainty still looms over the future trade landscape.
Broader impacts of trade conflict
The long-term effects of a U.S.-led trade war under the “America First” policy are expected to be extensive, impacting global supply chains, input costs, capital flows, inflation, and monetary policies worldwide. Vietnam, with its highly open economy and heavy dependence on exports, is especially vulnerable. Any U.S. tariff shock is likely to have a domino effect across sectors—including seafood and pangasius.
Strategic response and diversification
To avoid being caught off-guard by trade policy shifts, Vietnamese enterprises are being urged to diversify their markets and expand domestic consumption of pangasius. In parallel, investment in other whitefish export products such as tilapia and red tilapia may offer new growth avenues and help reduce exposure to U.S. trade risks.
While pangasius exports may enjoy short-term momentum, navigating the U.S. tariff storm will require strategic adaptation, market diversification, and strengthened domestic value chains to ensure long-term sustainability.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(seafood.vasep.com.vn) Congalsa has acquired the entire charter capital of Lenger Seafood Vietnam, giving it full ownership of the business and its Nam Dinh processing facility.
(seafood.vasep.com.vn) Ninh Binh Province is entering a peak period of action against illegal, unreported and unregulated (IUU) fishing, focusing on thoroughly addressing violations, closely monitoring fishing vessels at ports and preventing vessels from violating regulations and operating illegally in foreign waters ahead of the European Commission’s (EC) upcoming inspection in 2026.
(vasep.com.vn) The application of biotechnology in seed production is increasingly viewed as a strategic imperative to upgrade pangasius fingerling quality, optimize farming efficiency and anchor sustainable industry development.
(vasep.com.vn) On September 15, 2026, in Can Tho, VASEP and ASC jointly organized a training course titled “New ASC standards: updates and practical implementation guidance for farms, businesses and aquafeed mills”. Beyond briefing stakeholders on updated ASC requirements for aquaculture facilities and feed production, the workshop dedicated substantial floor time to directly addressing on-the-ground compliance bottlenecks encountered by Vietnamese enterprises.
(searfood.vasep.com.vn) Vietnam’s tilapia exports continued to post positive results in the first eight months of 2026, with total export value reaching US$90 million, up 43% year-on-year. However, exports in August alone stood at US$11 million, down 8%, reflecting uneven market developments. Brazil remained the leading market, while Japan recorded notable growth, opening up new opportunities for Vietnamese tilapia products.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.3 billion in the first eight months of 2026, up 12% year on year. However, growth has begun to slow and become more differentiated across markets, while the U.S. and EU continue to present significant challenges. The latest insights from the Global Shrimp Forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers increasingly focus on quality, product specifications, supply stability and the ability to meet market-specific demand.
(seafood.vasep.com.vn) In August 2026, Vietnam’s seafood exports reached $1.14 billion, up 6% year on year. Cumulative eight-month exports rose 11.8% to $8.00 billion, though momentum has cooled compared to the 12.8% growth seen through July. China - Hong Kong and ASEAN are offsetting weakness in the U.S, EU and partly Japan. This divergence will likely widen in Q4 as trade tariffs and traceability requirements directly weigh on new orders.
(seafood.vasep.com.vn) Vietnam–Russia relations are entering a new phase of cooperation, with a focus on expanding trade, investment and economic connectivity. Against this backdrop, tuna is emerging as one of the seafood products with significant growth potential in the Russian market. Export data for the first seven months of 2026 show strong growth in Vietnamese tuna exports to Russia. However, turning this momentum into sustainable market share will require businesses to address challenges related to logistics, payment and supply competition.
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