Export growth in key markets
According to Vietnam Customs, pangasius exports in April 2025 reached nearly USD 175 million, up 4% year-on-year. Cumulatively, the first four months of 2025 saw pangasius exports hit USD 640 million, a 10% increase over the same period last year.
China and Hong Kong remain Vietnam’s largest pangasius buyers. Exports to this market reached over USD 44 million in April, up 7% from April 2024. However, the year-to-date total was slightly down, at USD 149 million, a 2% decline.
The U.S. continued to be the second-largest destination for Vietnamese pangasius despite a 15% drop in April exports to USD 40 million. Total exports to the U.S. for the first four months of 2025 stood at USD 101 million, a modest 2% decrease.
Brazil has maintained its status as a major single-country market, particularly for frozen pangasius fillets. Exports in April reached USD 15 million, a 9% increase, while the year-to-date total surged to USD 63 million—up 67% from the same period last year.
In Europe, exports continued their positive trajectory, up 9% in April to USD 16 million. The Netherlands remains the leading EU market for Vietnamese pangasius, with USD 17 million in exports over the first four months of 2025—a 15% year-on-year increase.
Thailand also posted steady growth. April exports to the market totaled USD 5 million, up 5%, and reached USD 25 million for the January–April period, up 18% year-on-year.
Short-term boost amid tariff uncertainty
Despite the cloud of retaliatory tariffs imposed by the U.S., Vietnamese exporters have taken advantage of a temporary window to push shipments. On April 3, 2025 (Vietnam time), U.S. President Donald Trump announced sweeping tariffs on imports from over 180 economies. Vietnam was among those hardest hit, facing a proposed tariff rate of up to 46%, threatening key export sectors—especially seafood.
On April 9, however, Trump announced a 90-day suspension of these tariffs for over 75 countries, including Vietnam. This reprieve is seen as a critical window for bilateral negotiations and the potential to reach a more favorable long-term arrangement. While the pause has relieved short-term pressure, uncertainty still looms over the future trade landscape.
Broader impacts of trade conflict
The long-term effects of a U.S.-led trade war under the “America First” policy are expected to be extensive, impacting global supply chains, input costs, capital flows, inflation, and monetary policies worldwide. Vietnam, with its highly open economy and heavy dependence on exports, is especially vulnerable. Any U.S. tariff shock is likely to have a domino effect across sectors—including seafood and pangasius.
Strategic response and diversification
To avoid being caught off-guard by trade policy shifts, Vietnamese enterprises are being urged to diversify their markets and expand domestic consumption of pangasius. In parallel, investment in other whitefish export products such as tilapia and red tilapia may offer new growth avenues and help reduce exposure to U.S. trade risks.
While pangasius exports may enjoy short-term momentum, navigating the U.S. tariff storm will require strategic adaptation, market diversification, and strengthened domestic value chains to ensure long-term sustainability.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
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