Vietnam is taking swift and strategic action to safeguard its seafood industry in response to the US's 46% reciprocal tariff, as officials urge local producers to stay calm, stay the course, and stay competitive.
The tariff announcement, made on April 3 as part of a broader U.S. review covering over 180 economies, has prompted a flurry of high-level engagement. Just one day later, Party General Secretary To Lam held a phone conversation with U.S. President Donald J. Trump, advocating early bilateral talks to reach a zero-tariff pact that preserves trade momentum between the two nations.
Prime Minister Pham Minh Chinh on April 6 called for calm and strategic thinking. He urged provinces and enterprises not to panic but to seize the moment as an opportunity to accelerate economic restructuring, diversify markets, and strengthen long-term resilience.
In light of ongoing diplomatic negotiations, the Department of Fisheries under the Ministry of Agriculture and Environment, has advised coastal provinces and the Mekong Delta to maintain production stability. Officials warn of premature harvesting or scaling down of operations, which could disrupt the supply chain and threaten industry-wide growth targets.
Provinces have been instructed to monitor local aquaculture operations closely and communicate transparent market updates to both producers and businesses to ensure confidence and continuity.
Technical support and guidance on sustainable aquaculture practices are being prioritised to reduce production costs, enhance quality, and ensure traceability, a key factor in avoiding origin fraud accusations and boosting competitiveness.
Authorities are also preparing contingency strategies, including redirecting export flows to high-growth markets such as China, the Republic of Korea, the EU, and Japan, while scouting for new trade opportunities.
Localities are encouraged to strengthen production linkages, streamline distribution channels, and help processors stockpile raw materials, setting the stage for businesses to fast-track deliveries in the next one to three months.
At the same time, efforts to boost domestic consumption are underway, with producers urged to create consumer-friendly products and forge stronger ties with supermarkets, restaurants, and hotels.
Authorities will continue to closely monitor the situation and provide timely updates to the Ministry of Agriculture and Environment to guide effective production policies in response to the evolving US trade policy.
In 2024, Vietnam’s seafood exports exceeded 10 billion USD, with key buyers including China, the US, Japan, the EU, and the Republic Korea. The momentum continued in the first quarter of 2025, with a value of 2.29 billion USD, rising 18.1% year-on-year./.
Source: VietnamPlus
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(seafood.vasep.com.vn) Congalsa has acquired the entire charter capital of Lenger Seafood Vietnam, giving it full ownership of the business and its Nam Dinh processing facility.
(seafood.vasep.com.vn) Ninh Binh Province is entering a peak period of action against illegal, unreported and unregulated (IUU) fishing, focusing on thoroughly addressing violations, closely monitoring fishing vessels at ports and preventing vessels from violating regulations and operating illegally in foreign waters ahead of the European Commission’s (EC) upcoming inspection in 2026.
(vasep.com.vn) The application of biotechnology in seed production is increasingly viewed as a strategic imperative to upgrade pangasius fingerling quality, optimize farming efficiency and anchor sustainable industry development.
(vasep.com.vn) On September 15, 2026, in Can Tho, VASEP and ASC jointly organized a training course titled “New ASC standards: updates and practical implementation guidance for farms, businesses and aquafeed mills”. Beyond briefing stakeholders on updated ASC requirements for aquaculture facilities and feed production, the workshop dedicated substantial floor time to directly addressing on-the-ground compliance bottlenecks encountered by Vietnamese enterprises.
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