Vietnam is taking swift and strategic action to safeguard its seafood industry in response to the US's 46% reciprocal tariff, as officials urge local producers to stay calm, stay the course, and stay competitive.
The tariff announcement, made on April 3 as part of a broader U.S. review covering over 180 economies, has prompted a flurry of high-level engagement. Just one day later, Party General Secretary To Lam held a phone conversation with U.S. President Donald J. Trump, advocating early bilateral talks to reach a zero-tariff pact that preserves trade momentum between the two nations.
Prime Minister Pham Minh Chinh on April 6 called for calm and strategic thinking. He urged provinces and enterprises not to panic but to seize the moment as an opportunity to accelerate economic restructuring, diversify markets, and strengthen long-term resilience.
In light of ongoing diplomatic negotiations, the Department of Fisheries under the Ministry of Agriculture and Environment, has advised coastal provinces and the Mekong Delta to maintain production stability. Officials warn of premature harvesting or scaling down of operations, which could disrupt the supply chain and threaten industry-wide growth targets.
Provinces have been instructed to monitor local aquaculture operations closely and communicate transparent market updates to both producers and businesses to ensure confidence and continuity.
Technical support and guidance on sustainable aquaculture practices are being prioritised to reduce production costs, enhance quality, and ensure traceability, a key factor in avoiding origin fraud accusations and boosting competitiveness.
Authorities are also preparing contingency strategies, including redirecting export flows to high-growth markets such as China, the Republic of Korea, the EU, and Japan, while scouting for new trade opportunities.
Localities are encouraged to strengthen production linkages, streamline distribution channels, and help processors stockpile raw materials, setting the stage for businesses to fast-track deliveries in the next one to three months.
At the same time, efforts to boost domestic consumption are underway, with producers urged to create consumer-friendly products and forge stronger ties with supermarkets, restaurants, and hotels.
Authorities will continue to closely monitor the situation and provide timely updates to the Ministry of Agriculture and Environment to guide effective production policies in response to the evolving US trade policy.
In 2024, Vietnam’s seafood exports exceeded 10 billion USD, with key buyers including China, the US, Japan, the EU, and the Republic Korea. The momentum continued in the first quarter of 2025, with a value of 2.29 billion USD, rising 18.1% year-on-year./.
Source: VietnamPlus
(vasep.com.vn) In the first nine months of 2026, Vietnam’s pangasius exports to the EU reached approximately $148 million, up 12% compared to the same period in 2025. In September 2026 alone, export turnover to this market hit $18 million, a 27% year-on-year increase. Despite diverging demand across member states, the EU remains a market with growth potential for Vietnamese pangasius, particularly as supplies of several traditional whitefish species face mounting pressure.
(seafood.vasep.com.vn) Vietnam’s tuna exports to the US are showing a clear recovery after a difficult start to the year. However, the rebound is taking place against a backdrop of declining US tuna imports and a shifting supply structure, posing new challenges for Vietnamese businesses.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s shrimp exports to Japan reached US$440.9 million, up 6.4% year on year. This result is noteworthy as Japan’s total shrimp imports continued to decline slightly and competition among suppliers intensified. Demand for convenience foods and processed products continues to create opportunities for Vietnamese exporters, but capitalizing on these opportunities requires stronger competitiveness and the ability to meet increasingly specific market requirements.
(vasep.com.vn) After slowing in the first months of the year, Vietnam’s tuna exports have shown a clear improvement since June 2026. However, behind September’s double-digit growth lies a notable reality: export value is recovering, but pressures from markets, trade policies, and competition among suppliers remain.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
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