Each division represents a different aspect of the company’s sustainable aquaculture business:
Vinh Foods: Provides premium seafood from sustainable aquaculture.
Vinh Aquaculture: Helps advance sustainable tropical aquaculture with a combination of research, development, and education.
Vinh Wellness: Provides premium wellness products derived from sustainable aquaculture.
This reorganization comes just ten weeks after Vinh Hoan appointed its new CEO, Ms. Nguyen Ngo Vi Tam. Tam said that naming the new divisions simply delineates the three main areas that Vinh Hoan has already been working with. She feels the move will help each of the business areas compete more effectively in the global market. “Establishing distinct divisions will provide greater visibility in the market and will help us to focus our work and market communication,” said Tam.
The introduction of the new divisions includes an update of Vinh Hoan’s graphic profile and brand identity created by the US/Sweden-based international marketing consulting firm, Duffy Agency. Duffy Agency’s CEO, Sean Duffy said, “The new divisions allow Vinh Hoan to explain the value it offers to its global markets with far greater clarity and focus.” This is the first such update to Vinh Hoan’s profile since the company was founded in 1997.
The aquaculture industry has been growing at an average rate of 9.2% for the past two decades, making it the fastest growing sector of the food industry. Steady growth is forecast to continue for at least the next two decades in order to keep up with global population growth and increased demand for food. The challenge, as Vinh Hoan sees it, will be to ensure that the growth of the aquaculture industry happens in a manner that is both environmentally and economically sustainable. “Product safety and environmental sustainability are no longer optional in the aquaculture business. They need to be built-in from the start,” said Max Basch, Vice President of Sales at Vinh Hoan in Los Angeles. Basch believes that new aquaculture producers who fail on those two counts will find it increasingly difficult to find markets for their products.
Vinh Hoan’s founder and Chairwoman, Mrs. Truong Thi Le Khanh, maintains that the advancement of aquaculture goes beyond simply satisfying the protein demands of a growing populace. Since most of the growth in both population and aquaculture will occur in the tropics, the company sees sustainable aquaculture as a means for developing nations to create jobs, revitalize economies, and take pressure off wild fish stocks — while, at the same time, delivering safe, healthy, food and wellness products to millions of people around the globe. “Leading that change by example and by education is Vinh Hoan’s greater purpose,” said Khanh.
(vasep.com.vn) Vietnam’s tuna exports reached USD 81 million in April 2026, down 6% compared to the same period in 2025. In the first four months of the year, export turnover totaled USD 289 million, down 4.8%. Although the overall export picture has yet to brighten significantly, market trends are becoming increasingly diversified rather than moving in a single direction.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is undergoing strong restructuring starting from the broodstock and fingerling segment in order to improve productivity, quality, and export competitiveness. This is considered a critical foundation for the sustainable development of the industry amid rising production costs and increasingly stringent market requirements.
(seafood.vasep.com.vn) According to Vietnam Customs data, pangasius exports in April 2026 reached USD 206 million, up 18% compared to the same period in 2025 — marking another consecutive month of double-digit growth since the beginning of the year. Cumulative pangasius export turnover in the first four months of 2026 reached USD 720 million, up 17% year-on-year, reflecting the positive growth momentum of this key export product.
(seafood.vasep.com.vn) Vietnam’s shrimp exports in the first four months of 2026 maintained positive growth momentum, reaching approximately USD 1.5 billion, up 15% compared to the same period last year. However, behind this result lies diverging trends across markets, as the global shrimp industry continues to face pressure from inflation, high inventories, price competition, and increasing trade risks.
(seafood.vasep.com.vn) In Vinh Tuy commune (Kien Giang Province), many shrimp farmers are adopting bottom aeration systems and reporting clear economic benefits, helping increase income and reduce production risks.
(vasep.com.vn) In the first three months of 2026, Vietnam’s exports of crabs and other crustaceans reached more than USD 93 million, up 23% compared to the same period last year. The result shows that the sector is experiencing a fairly positive recovery, especially in its two key product groups: crabs and swimming crabs. However, behind the growth figures are several concerns: export markets remain highly concentrated, raw material supply is unstable, and trade barriers from the US and EU are becoming increasingly stringent.
(seafood.vasep.com.vn) In Ca Mau province, many farmers are transitioning from traditional methods to high-tech shrimp farming, adopting recirculating systems with minimal water exchange to improve efficiency and reduce risks. In Hung My commune alone, there are about 260 super-intensive shrimp farming households covering more than 265 hectares, playing a key role in local economic development.
(seafood.vasep.com.vn) In the first three months of 2026, Vietnam’s exports of fish cake and surimi reached USD 63 million, down 5% compared to the same period last year. Although total export value declined slightly due to decreases in some key markets, many other destinations continued to post strong growth, opening up room for this convenience-oriented processed segment in the coming quarters.
(seafood.vasep.com.vn) Favorable weather conditions in the early months of 2026 have brought encouraging signs for fisheries activities in Quang Tri. Output has grown steadily, contributing to improved livelihoods for local residents.
Entering 2026, Vietnam’s seafood industry is facing a period of both high expectations and mounting pressures. Following the positive recovery in 2025, production and export activities in Q1/2026 demonstrated the strong adaptability of Vietnam’s seafood business community amid continued global trade volatility, intensifying international competition, and increasingly stringent compliance requirements in import markets.
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