SUPA project co-funded by the European Union (EU) through the program EU SWITCH-Asia was deployed within 4 years (from April 2013-March 2017) to support pangasius producers and processors in the Mekong Delta.
With the aim of enhancing the competitiveness of Vietnam pangasius industry in the global market, minimizing negative effects to environment and boosting responsible production, in the past 4 years, the project has supported over 50 enterprises, 120 farming areas, 130 households, 12 cooperatives and attracted nearly 3,000 participants in training courses/technical workshops. The project consulted and trained farmers to raise the survival rate, reduce feed cost and negative effects to environment in the process of hatchery and production, contribute to reducing 7-10% of the production cost in hatchery and production. The project also technically supported 33 farming areas and cooperatives to gain international sustainable seafood certification. For processing enterprises, the project helped enhancing their capacity and consulted on resource efficiency and cleaner production (RE-CP) to more than 70 plants which cut down average 18- 20% of electricity consumption, 26-30% of water consumption for each plant. By this way, the project helped to cut down VND 2-5 billion of production cost for each plant and eliminated 21,000 tons of CO2 emissions annually for 54 pangasius processing plants.
Coordinator of the SUPA project Le Xuan Thinh said the project has enabled Vietnamese pangasius export companies to create 20 new products to serve European customers.
Despite having a modern production chain and most breeding areas receiving international certificates and meeting quality criteria of such choosy markets as the EU and the US, Vietnamese pangasius industry still faces the problem of smear campaigns by foreign media, which has been occurring for nearly 10 years in many countries, especially in Europe.
Thinh said the problem persists due to the sector’s slow response. The strong development of social networks also helps the adverse information spread quicker than ever among customers, while mainstream information is not readily available.
Responses in foreign languages, especially in import countries, are still limited, just only in Vietnamese and English, he added.
In fact, the demand for pangasius in Europe remains high. A survey conducted by the World Wide Fund for Nature (WWF) in 12 European countries unveiled that 86 percent of respondents said they know about pangasius products and one third of them reported to buy this product regularly.
Mag Karim, a WWF representative in Austria, said European customers are willing to pay high prices for sustainable and environmentally-friendly products. Therefore, Vietnamese pangasius sector should further improve quality of products and boost communication campaigns to change the awareness of European consumers, he suggested.
To put an end to the smear campaign of Vietnamese pangasius, the SUPA management board has proposed building a quick information response centre on seafood market in general and pangasius in particular.
Highly appreciating the achievements of the project after 4 years of implementation, representative of VINH HOAN CORP said, thanks to the project, the company has used effectively and saved 7% of electricity, nearly 30% of water and ASC certified pangasius area doubled from the original 70 ha.
At the ceremony, the Organization Board also awarded medals to 23 units who have supported and actively participated in the project.
(seafood.vasep.com.vn) Nearly US$1.7 billion is the projected gap in 2029 between the baseline scenario and a scenario in which Vietnam’s seafood exports grow by 10% annually, according to calculations by VASEP to be presented at Vietnam Seafood Summit 2026. This gap raises a key question for the entire industry: Which markets, products and supply chain improvements will generate the additional growth?
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
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