Linkages for Development
In 2024, the total pangasius farming area in the Mekong Delta was approximately 5,370 hectares with a harvested output of about 1.67 million tons, accounting for the majority of the national production. Key localities with significant farming output include An Giang, Đồng Tháp, Cần Thơ, Bến Tre and Vĩnh Long. In Bình Phú Commune (Châu Phú District), Mr. Trần Thanh Nam, a long-time fish farmer, shared: “The cost of feed, electricity, and veterinary drugs has increased, while the price of fish at the market is highly unstable. Previously, selling to middlemen was a hit-or-miss affair. Now that I’m working with a company, they commit to buying the fish, provide technical support, and it gives us farmers more peace of mind.”
Mr. Nam’s story is a testament to the positive transformations in the pangasius industry, as farmers and enterprises begin working hand in hand. From the development of farming cooperatives and groups to integrated value chains connecting farmers, processing plants, and exporters—this coordinated production ecosystem helps reduce risks while improving product quality and value.
Mr. Doãn Tới, General Director of Nam Việt Joint Stock Company, observed: “To enhance product value, the connection between farmers and processing plants is crucial. Enterprises cannot do it alone; we need collaboration with farmers and authorities. Nam Việt has built a fully integrated value chain from hatchery, farming zones to deep processing and export. This chain-based model has helped Vietnamese pangasius maintain its presence in demanding markets like the U.S. and Europe.”
An Giang has 1,220 hectares of commercial pangasius farming with about 399 farming facilities, producing around 600,000 tons annually. The province hosts 14 enterprises and 18 processing plants with a capacity of over 300,000 tons per year. The contracted farming area reaches 1,072 hectares—accounting for 87.6% of the province’s total, a relatively high ratio compared to others in the region.
Beyond securing product off-take, Nam Việt also invests in researching high-quality breeds and adopts standards such as VietGAP and ASC. The company is a pioneer in deep processing, producing items like collagen, fish oil, and animal feed from by-products—significantly increasing the value of pangasius compared to exporting raw products.
Solutions
While the linkage between farmers and enterprises in the production, processing, and consumption of pangasius has proven effective, several bottlenecks persist. Mr. Lê Trung Dũng, Vice Chairman of the An Giang Fisheries Association, pointed out: “The biggest challenge in forming partnerships is trust. In some areas, businesses delay payments, while farmers break contracts when market prices rise—causing the linkage to break down. Many cooperatives are still weak, lacking capital and management capacity, which limits the effectiveness of these partnerships.” He proposed standardizing contract templates, ensuring price transparency, and establishing clear reward–penalty mechanisms. He also emphasized the need for the government to expand preferential credit policies for farming households involved in the value chain. Additional practical solutions include expanding agricultural insurance and establishing a pangasius price stabilization fund to cushion market volatility.
Currently, market demands go beyond “delicious” to include “clean, transparent, and traceable” products. Many businesses have adopted management software, environmental monitoring systems and QR codes to trace the journey of the fish from pond to plate. “Digital transformation is no longer just a trend—it’s a necessity. Each link in the chain must share information, or we risk losing demanding customers,” affirmed Mr. Doãn Tới.
To promote effective linkages, the state’s coordinating role is crucial. According to many businesses, regulatory agencies should continue zoning farming areas toward the development of large-scale raw material zones. They should strictly monitor the quality of breeding stock, feed, and aquaculture veterinary drugs. Dialogue forums involving the "four stakeholders"—State, enterprises, farmers, and banks—should be organized regularly. The government should also support the development of modern cooperatives and intensify training for management personnel. Establishing national standards as a legal foundation for binding linkage contracts is also necessary.
In practice, a well-designed and thoroughly implemented partnership model—built on trust and transparency—can help resolve long-standing bottlenecks such as price instability, inconsistent quality and market manipulation by intermediaries.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
(seafood.vasep.com.vn) Entering 2026, the U.S. whitefish market has shown complex developments as global cod supply continues to tighten, while the U.S. trade environment becomes less stable. In this context, the U.S. market has had to become more flexible in sourcing alternative whitefish. However, relying heavily on Alaska pollock is not a long-term solution, as it is a strictly managed fishery with quotas and sustainability regulations, limiting any rapid increase in output to offset cod shortages.
(seafood.vasep.com.vn) Aquaculture, capture fisheries, and seed production activities in Lam Dong in the early months of 2026 continued to show positive signs, with both output and farming area slightly increasing compared to the same period, contributing to maintaining overall industry stability.
(seafood.vasep.com.vn) According to Vietnam Customs data, tuna exports in the first month of 2026 reached over USD 75 million, up 13% compared to the same period in 2025. Notably, exports increased in most key markets such as Japan, the EU, and Russia, while exports to the United States fell by 6%—a contrasting development amid ongoing adjustments in U.S. import tariff policies and new compliance requirements under the Marine Mammal Protection Act (MMPA), which took effect at the beginning of the year.
(seafood.vasep.com.vn) In March 2026, Vietnam’s tilapia exports recorded strong growth, reaching USD 15 million, up 109% compared to the same period in 2025. Cumulatively, in the first three months of 2026, export value reached USD 38 million, an increase of 174% year-on-year. This result highlights the sector’s robust expansion and reflects rapid growth across multiple markets.
(seafood.vasep.com.vn) In March 2026, Vietnam’s pangasius export value reached USD 182 million, up 1% compared to the same period in 2025. Cumulatively, exports in the first three months of 2026 totaled USD 514 million, an increase of 17% year-on-year, indicating that the growth momentum is being maintained despite signs of slowdown in some markets during March.
(seafood.vasep.com.vn) During peak heat periods, farmers raising pangasius, tilapia, and other freshwater fish in Dong Thap are implementing various technical measures to reduce risks and maintain stable production.
(seafood.vasep.com.vn) Japan continues to be one of Vietnam’s most important and stable shrimp markets. In recent years, shrimp exports to this market have fluctuated in line with Japan’s broader economic and consumption cycles, yet Japan remains a major, high-value destination with stringent standards.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
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