Growth mometum driven by Asia
South Korea remains the largest market, importing over 122 million USD worth of squid and octopus from Vietnam (36% of total exports), up 7% year - on - year. Popular products include cleaned cuttlefish, frozen processed octopus and whole frozen octopus.
The CPTPP bloc also recorded strong growth of 20% with exports reaching over 96 million USD. Japan made a significant contribution which contributed 83 million USD in imports (up 21%). Products such as MA sushi squid, breaded fried squid and frozen octopus are highly favored by Japanese consumers.
China and Hong Kong combined for a total of 34 million USD, up 15% - with China alone surging by 87% in June 2025. Thailand also stood out with a 37% increase, driven by strong demand for boiled frozen octopus, dried squid and button squid.
Conversely, some markets like Taiwan, Australia and Hong Kong experienced declines, reflecting intense competition, certain technical and trade barriers.
Challenges Facing Enterprises
- Procedural and policy issues: Difficulties in obtaining Certificates of Origin (C/O) in accordance with Decree 31/2018/ND-CP have caused delays for many export shipments. Additionally, regulations on imported raw materials and food safety inspection procedures remain inconsistent, causing bottlenecks when converting the intended use of imported materials.
- IUU Yellow Card: The EU’s IUU yellow card continues to impact seafood exports, including squid and octopus, limiting competitiveness in this key market.
- U.S countervailing duties and risks: The potential imposition of U.S. countervailing duties of up to 20% is a significant concern. Vague regulations regarding product origin (transshipment, 40-20-40 rules, etc) also pose risks of high tariffs or import bans.
- U.S. MMPA regulations: The U.S. National Oceanic and Atmospheric Administration (NOAA) has not yet recognized Vietnam’s marine mammal conservation measures, including fishing methods related to squid harvesting. If Vietnam fails to meet equivalency standards, exports to the U.S could be banned starting January 1, 2026.
Strategies for businesses amid market volatility
Vietnamese squid and octopus exporters should proactively diversify their markets with Asian countries such as South Korea, Japan and Thailand serving as stable pillars. Enterprises should also seize opportunities in other CPTPP member markets.
Additionally, enterprises need to standardize documentation and processes, investing in quality management and raw material traceability systems to ensure transparency and meet origin requirements - especially as technical barriers tighten.
Additionally, enterprises should prepare for worst - case scenarios in the U.S market, including the potential imposition of tariffs, by reassessing the proportion of exports to the U.S, adjusting market strategies and revising long-term contracts if necessary.
Finally, to meet the increasingly stringent environmental and traceability requirements from the EU and U.S, enterprises must strengthen collaboration with fishermen and invest in transparent traceability systems to ensure sustainable market access.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
(seafood.vasep.com.vn) More than five years after the UK-Vietnam Free Trade Agreement (UKVFTA) took effect, Vietnamese seafood is steadily expanding its market share in the United Kingdom, one of Europe’s major seafood import markets with stable and diverse consumer demand.
(seafood.vasep.com.vn) At Van Hung Commune, Khanh Hoa Province, the Khanh Hoa Agricultural Extension Center, in collaboration with the Northern Aquaculture Research Center and the Van Hung Public Service Center, organized a technical training course on the industrial-scale production of disease-free golden pompano (Trachinotus falcatus) seed for local marine fish farmers.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports maintained a strong recovery in the first five months of 2026, reaching more than USD 302 million, up 17% compared to the same period in 2025. Growth was primarily driven by Asian markets, including South Korea, Japan, Thailand, and China, while exports to the United States and the European Union continued to face headwinds from cautious consumer demand and increasingly stringent compliance requirements.
Vietnamese seafood giant Minh Phu Group has inaugurated a VND1.5 trillion (US$57.4 million) seafood processing plant in Ca Mau Province.
(vasep.com.vn) From 19–21 August 2026, the Vietnam International Seafood Exhibition (Vietfish 2026) will take place at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Under the theme "Innovation – Sustainability", Vietfish 2026 continues to serve as Vietnam's flagship annual seafood event, bringing together seafood producers, exporters, importers, buyers, industry experts, government agencies, and stakeholders from across the domestic and global seafood value chain.
(seafood.vasep.com.vn) Vietnam’s tilapia exports maintained strong growth momentum in May 2026, reaching USD 14 million, up 18% compared with the same month last year. Cumulative export value for the first five months of 2026 totaled USD 62 million, representing a remarkable 101% increase over the same period in 2025, highlighting the sector’s strong recovery in international markets.
(seafood.vasep.com.vn) Vietnam’s tuna exports reached USD 367 million in the first five months of 2026, down 7% compared to the same period in 2025. While the decline is not yet severe, the more concerning issue is that pressure is mounting in key markets such as the United States and the European Union, just as ocean freight rates are rising sharply on long-haul routes. The current situation is therefore not merely about slower orders, but rather a clear restructuring phase for Vietnam’s tuna industry.
(seafood.vasep.com.vn) The year 2026 marks a period of strong growth for Vietnam’s tilapia industry, but it is also a time when international export competition is becoming increasingly intense. Vietnam’s tilapia exports reached USD 99 million in 2025, up 140% compared to the previous year. In the first four months of 2026 alone, export value reached USD 49 million, a 151% increase year-on-year. As global demand for affordable whitefish continues to rise, Vietnam is emerging as a noteworthy competitor to traditional tilapia powerhouses such as China, Indonesia, Brazil, and Egypt.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
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