Growth mometum driven by Asia
South Korea remains the largest market, importing over 122 million USD worth of squid and octopus from Vietnam (36% of total exports), up 7% year - on - year. Popular products include cleaned cuttlefish, frozen processed octopus and whole frozen octopus.
The CPTPP bloc also recorded strong growth of 20% with exports reaching over 96 million USD. Japan made a significant contribution which contributed 83 million USD in imports (up 21%). Products such as MA sushi squid, breaded fried squid and frozen octopus are highly favored by Japanese consumers.
China and Hong Kong combined for a total of 34 million USD, up 15% - with China alone surging by 87% in June 2025. Thailand also stood out with a 37% increase, driven by strong demand for boiled frozen octopus, dried squid and button squid.
Conversely, some markets like Taiwan, Australia and Hong Kong experienced declines, reflecting intense competition, certain technical and trade barriers.
Challenges Facing Enterprises
- Procedural and policy issues: Difficulties in obtaining Certificates of Origin (C/O) in accordance with Decree 31/2018/ND-CP have caused delays for many export shipments. Additionally, regulations on imported raw materials and food safety inspection procedures remain inconsistent, causing bottlenecks when converting the intended use of imported materials.
- IUU Yellow Card: The EU’s IUU yellow card continues to impact seafood exports, including squid and octopus, limiting competitiveness in this key market.
- U.S countervailing duties and risks: The potential imposition of U.S. countervailing duties of up to 20% is a significant concern. Vague regulations regarding product origin (transshipment, 40-20-40 rules, etc) also pose risks of high tariffs or import bans.
- U.S. MMPA regulations: The U.S. National Oceanic and Atmospheric Administration (NOAA) has not yet recognized Vietnam’s marine mammal conservation measures, including fishing methods related to squid harvesting. If Vietnam fails to meet equivalency standards, exports to the U.S could be banned starting January 1, 2026.
Strategies for businesses amid market volatility
Vietnamese squid and octopus exporters should proactively diversify their markets with Asian countries such as South Korea, Japan and Thailand serving as stable pillars. Enterprises should also seize opportunities in other CPTPP member markets.
Additionally, enterprises need to standardize documentation and processes, investing in quality management and raw material traceability systems to ensure transparency and meet origin requirements - especially as technical barriers tighten.
Additionally, enterprises should prepare for worst - case scenarios in the U.S market, including the potential imposition of tariffs, by reassessing the proportion of exports to the U.S, adjusting market strategies and revising long-term contracts if necessary.
Finally, to meet the increasingly stringent environmental and traceability requirements from the EU and U.S, enterprises must strengthen collaboration with fishermen and invest in transparent traceability systems to ensure sustainable market access.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
(seafood.vasep.com.vn) Entering 2026, the U.S. whitefish market has shown complex developments as global cod supply continues to tighten, while the U.S. trade environment becomes less stable. In this context, the U.S. market has had to become more flexible in sourcing alternative whitefish. However, relying heavily on Alaska pollock is not a long-term solution, as it is a strictly managed fishery with quotas and sustainability regulations, limiting any rapid increase in output to offset cod shortages.
(seafood.vasep.com.vn) Aquaculture, capture fisheries, and seed production activities in Lam Dong in the early months of 2026 continued to show positive signs, with both output and farming area slightly increasing compared to the same period, contributing to maintaining overall industry stability.
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