Exports of all main product lines decreased deeply by 30-60% over the same period. In which, pangasius exports fell the most by 61%, shrimp fell by 55%, tuna fell by 43%, squid and octopus by 32%.
Exports to key markets all dropped sharply by 30-66%. In which, exports to the US decreased the most by 66%, China decreased by 54%, the EU decreased by 48%, Japan decreased by 32%, South Korea decreased by 29%.
Economic and political fluctuations, commodity and food inflation continue to affect consumer demand as well as business plans in markets, especially large markets of Vietnamese seafood such as the US, EU, Japan, China.
In 2023, global inflation is forecast to decrease, but it is still the biggest risk for importers and a burden for consumers, especially low-income households.
The return of the Chinese market will bring a great opportunity for Vietnamese exporters. But China's consumption and imports of goods can also cause drastic fluctuations in the world energy, financial and currency markets. It is possible that many banks in large countries will increase interest rates, affecting importers.
However, Vietnamese seafood exporters are always dynamic and flexible, they always know how to overcome difficult conditions from the market, as well as the supply of raw materials. In the modest export picture of the first month of 2023, there have been notable changes.
While exports to large markets fell sharply because of small orders, exports to small markets, niche markets recorded breakthroughs in sales. For example, exports to Israel increased by 17%, to Indonesia increased by 8%, to Cameroon by 15%, to Laos by 21%, to Chile by 7%.
Even within the EU, most of the member countries have reduced imports of Vietnamese seafood by 30-60%, but there is still an impressive market with an increase of 435% like Finland. Exports to Poland also decreased slightly by 1%, Cyprus decreased by 5%.
Export products have also been diversified and there are still many species that have been strongly imported by markets in the past month. While shrimp exports in general decreased, baby shrimp exports increased by 18%, scad exports increased by 81%, cobia increased by 44%, hoki fish increased by 147%, croaker fish increased by 493%, drifted fish increased by 167%, oysters increased by 11%, snails increased by 107%.
While exports to large markets fell sharply because of small orders, exports to small markets, niche markets recorded breakthroughs in sales
Inflation is a challenge but also an opportunity for many affordable seafood species for low-income consumers. It is important that businesses grasp the changes of markets to adapt and have appropriate strategies.
From the last quarter of 2022, many businesses faced difficulties because of reduced orders, or no orders. However, 700 units still participated in seafood exports in January. The leading shrimp and pangasius enterprises all experienced a decrease of 40-70% in export sales compared to the same period last year. Some enterprises still had positive growth in January such as Trung Son Long An Food Export JSC up 4%, TRUNG SON HUNG YEN FOODSTUFF CORPORATION down slightly by 3%, Viet Cuong Company up 51%, Mariso Vietnam up 21%.
In the first quarter of 2023, seafood exports may still be about 15-20% lower than the same period last year. After the international seafood fairs in March and April, along with the adaptation and boom of the Chinese market as well as the strategic adjustment of Vietnamese seafood enterprises, it is hoped that exports will gradually recover in the second quarter.
Compiled by Thuy Linh
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
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