Germany is a big market for fish and fishery products with an annual consumption up to hundreds of tonnes. Frozen fish fillets made up the major part in terms of volume and value. Fish of all varieties and products are getting more popular and are seen as an alternative source of protein and healthy foods.
Imports of fish into Germany were increasing over ten years, but started to slide down since 2012. Imported fish products (HS03) totaled US$4.027 billion, 7.5 percent fewer than those in 2011, mainly due to economic downturn, which has still been weakening Germans’ consumption. The most favourist fishes are Alaska pollock, herring, salmon, tuna and pangasius.
In the first quarter of 2013, Germany sourced 4,877 MT of seafood products from 11 supplying countries, lower than 5,875 MT of the compatible quarter of 2012. It purchased most frozen pangasius fillets from Vietnam with a volume of 4,877 MT, lower than 5,373 MT volume registered a year ago.
Entries of some whitemeat fish species into this market have been on the upward trend. Between January and March 2013, Germany bought 38,018 MT of frozen fillets of Alaska pollock, up from 37,459 MT and 5,831 MT of frozen cod fillets, higher compared to the 5,548 MT registered in January - March 2012.
Pangasius imports declined in the first quarter of 2013 because consumption demand for seafood was still weak, while other whitemeat fish with decreasing prices were fully available in the market. Germany is a price-sensitive market; therefore, consumers are turning to eat other whitemeat fish species, which fell to lower prices. Additionally, whitemeat fish traders are strengthening promotion of their products.
German consumers are currently focusing on seafood quality and price, so they mostly eat products with high prestige and certification of quality. Government also encourages consumers to buy sustainable fish. Most of local retailers put sustainable products into their purchasing policies. Therefore, finding certified-fish producers and suppliers is one of the priorities of German seafdood importers.
The first ASC-certified fish products have been largely promoted by ASC in Europe. However, it must take more time to educate European consumers about the benefits of ASC certification and certified products. Germany is one of the first markets supporting the appearance of these products. Lenk Seafood, a local fish retailer, says that there are still not much people knowing about ASC fish, so sustainably certified-fish products, including pangasius, may see opportunities of development in the market.
|
Top five exporters of frozen fish fillets (HS0304) into Germany, MT |
|||
|
Origin |
January 2013 |
February 2013 |
March 2013 |
|
China |
12,934 |
11,264 |
10,486 |
|
Denmark |
3,501 |
2,742 |
3,012 |
|
The U.S. |
2,930 |
4,042 |
2,884 |
|
The Netherlands |
1,322 |
1,579 |
1,672 |
|
Vietnam |
1,840 |
2,250 |
1,554 |
(seafood.vasep.com.vn) The US remains Vietnam’s largest single market for shrimp imports, accounting for 20% of Vietnam's total shrimp exports globally. As of October 15th, 2024, Vietnamese shrimp exports to the US reached nearly 600 million dollas, marking a 10% increase compared to the same period in 2023.
(seafood.vasep.com.vn) According to Vietnam Customs, pangasius exports to Canada reached over 1 million USD in the first half of October 2024, a 33% decrease compared to the same period last year. However, by October 15, 2024, total pangasius exports to Canada had reached 32 million USD, reflecting a 10% increase compared to the same period in 2023.
(seafood.vasep.com.vn) Cà Mau is accelerating its digital transformation, developing green industries, and promoting high-tech processing of agricultural and aquatic products, with a focus on sustainable economic growth and environmental protection.
(seafood.vasep.com.vn) The Dong Thap Pangasius Festival 2024, themed 'Dong Thap Pangasius: Green Journey - Green Value', will take place on November 16-17 in Hong Ngu City.
The positive business momentum in the domestic seafood sector could last into the first half of 2025, according to experts.
(seafood.vasep.com.vn) In the first three quarters of 2024, brackish water shrimp production exceeded 1.1 million tons, with export revenue reaching $2.8 billion. The seafood industry has set a target of $4 billion for shrimp exports for the entire year.
While the price of 1 kg of shrimp hovers around 20 USD, the value of 1 kg of chitosan—extracted from shrimp—can soar to 500 USD. This highlights a significant challenge within the seafood processing industry.
(seafood.vasep.com.vn) By October, Vietnam's shrimp exports had generated nearly $3 billion, reflecting an increase of over 10% compared to the same period last year. Shrimp remains the leading commodity contributing to the export turnover of the entire seafood industry.
(seafood.vasep.com.vn) Sao Ta Foods Joint Stock Company (FIMEX VN - HoSE: FMC) concluded Q3/2024 with significant growth in revenue. Specifically, Sao Ta Food recorded revenue of VND 2,845 billion, a 58.6% increase year-on-year. The company's profit after tax reached VND 95 billion, up 6.2%.
VASEP's Seafood Export Report for the third quarter of 2024 provides a comprehensive overview of Vietnam's seafood export performance in the first nine months, with impressive results reaching $7.2 billion—an increase of 9% over the same period last year. In the third quarter alone, seafood exports grew by 15%, totaling $2.8 billion. This growth is attributed to a recovery in demand and prices in key markets such as the U.S. and China, as well as the competitive advantage of value-added products in markets like Japan and Australia.
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