According to the Curator report, pangasius are being raised in unclean cages and fed with non-industrial feed such as dead fish and other food waste. The report went on to charge that this was the reason for the low prices of Vietnamese pangasius. Five days later, the station continued to broadcast incorrect information about the breeding of pangasius in Vietnam.
Unfortunately, the Curator report obviously hadn’t been sufficiently fact-checked, since most pangasius are raised in ponds and fed specially manufactured diets. Even more unfortunately, the faulty reporting led to the giant French food retail chain, Carrefour, stopping pangasius sales in its supermarkets in Belgium, France and Spain. Supermarkets in Italy have since followed suit and stopped selling pangasius.
It is hard to get to the bottom of this knee-jerk reaction, only to say that the power of television is paramount and consumers always appear to believe what they see on their screens. (Sadly, it seems there is no readily available official information which would give them an accurate overview of the situation.)
Pangasius is one of the most carefully controlled farmed fish species in the world and farming methods are certified by independent organizations such as the Aquaculture Stewardship Council (ASC), the Global Aquaculture Alliance (GAA) and GlobalGAP.
This point was affirmed by the Vietnam Association of Seafood Exporters and Producers (VASEP). Talking to the Saigon Times, VASEP General Secretary Truong Dinh Hoe, said: “Vietnam still offers Europe the products that meet all the conditions of this market such as ASC (the world’s leading certification and labeling program for responsibly farmed seafood) and GlobalGAP (Good Agricultural Practices).”
The GAA, which is behind the Best Aquaculture Practices (BAP) certification, has verified Vietnamese tra fish (the Vietnamese term for pangasius) are produced responsibly according to stringent food safety standards.
“So consumers can totally rest assured,” said Vo Thi Thu Huong, deputy general secretary of the Vietnam Pangasius Association (VN Pangasius).
Commenting on the retailers’ decisions to stop selling pangasius in European supermarkets, the Aquaculture Stewardship Council said it was “sorry to see that a few retailers have decided to halt sales of pangasius. When farmed responsibly, and according to robust environmental and social criteria as defined in the ASC Pangasius Standard, buyers and consumers can have confidence in their selection of pangasius for their families.”
On its own website, Carrefour describes the ASC as an organization which “confirms that the environment has not been harmed and that the animal's well-being has been checked, together with working conditions.” So why doesn’t it ensure that the pangasius it buys come from farms certified by the ASC?
Carrefour does buy from farms certified by GlobalGAP, which began as an initiative by British and continental European retailers to combat consumers’ concerns “regarding product safety, environmental impact and the health, safety and welfare of workers and animals.” The pack labels of GlobalGAP-certified products state: “The certification of GlobalGAP gives Carrefour the warranty of the quality of their pangasius.”
Hoe believes the “libelous behaviour” serves none other than the purpose of trade protection and unfair competition. He said that after the airing of video footage containing false information about the domestic tra fish industry, a group of people made use of this to broadcast propaganda against Vietnam’s tra fish.
“A certain group of people seeks to take advantage of this environmental incident to inflate the story and assist the sale of domestic fish, instead of imports from Vietnam,” he said.
Hoe appeared quite sanguine about the effect of the television program on future European sales. He told the Saigon Times that the export of pangasius to Europe may be affected but not seriously.
Whether this is correct remains to be seen. But using history as an example, it took years for the Vietnamese pangasius industry to recover from the effects of the German television program in 2011.
Source: SeafoodSource
(seafood.vasep.com.vn) Nearly US$1.7 billion is the projected gap in 2029 between the baseline scenario and a scenario in which Vietnam’s seafood exports grow by 10% annually, according to calculations by VASEP to be presented at Vietnam Seafood Summit 2026. This gap raises a key question for the entire industry: Which markets, products and supply chain improvements will generate the additional growth?
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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