Among the key markets, China & Hong Kong continued to lead with export value in September reaching $53 million, accounting for 29% of total September exports, an increase of 11% compared to the same period in 2024. Pangasius export turnover to the US in September 2025 reached $23 million, down 23% year-on-year, but this market still accounted for 13% of total exports in September.
In the EU region, the export value in September reached $14 million, a slight decrease of 1% compared to the same period last year. Developments within the bloc were diversified: while traditional markets like Germany saw a sharp decrease of nearly 23%, Belgium recorded an impressive growth of 67% (compared to September 2024), gradually becoming a bright spot helping to maintain the growth momentum in Europe.
The bloc of markets supported by the CPTPP Agreement recorded an export value in September of $29 million, an increase of 34% compared to the same period last year. Within this market bloc, Japan emerged as a potential market with impressive growth. Total Pangasius exports to the Japanese market in the first 9 months reached $34 million, up 14% year-on-year, thanks to stable demand and preferential tariffs.
Meanwhile, Brazil – the largest market in South America – reached $10 million in September 2025, a decrease of 16% compared to the same period in 2024. Despite the slight decline, Brazil maintained its significant position and still has strong development prospects after Vietnam and Brazil complete the FTA negotiation rounds.
Regarding the product structure, by the end of September, the export value of frozen Pangasius fillet (HS0304 code) continued to dominate at nearly $1.3 billion, equivalent to 98% of total exports, an increase of 11% compared to the same period in 2024. In contrast, total exports of processed Pangasius (HS16 code) in the first 9 months of 2025 reached $39 million, a strong increase of 23% year-on-year, demonstrating the significant potential of the value-added product segment – although this product still currently accounts for a small proportion (2%).
Overall, September 2025 reflects a short-term adjustment phase for the Pangasius industry after a period of stable growth since the beginning of the year. The slight decrease compared to the previous month is a seasonal factor, as businesses still hold inventory and consumer demand is lower.
In the context of volatile international markets, proactively regulating supply, strengthening chain linkages, developing deep-processed products, and diversifying markets will continue to be strategic directions to help the Vietnamese Pangasius industry maintain a stable position, especially as global import demand is expected to recover strongly in Q4 to serve the year-end holiday season.
(seafood.vasep.com.vn) After a relatively sluggish first quarter, Vietnam's exports of fish cakes and surimi showed a clearer recovery in the second quarter, particularly in June. Export value in the first six months of 2026 reached USD 148 million, down 2% year on year. However, the newly imposed 12.5% additional U.S. tariff on Vietnamese goods, intensifying competition in Northeast Asia, and increasingly stringent traceability requirements in the EU are making the outlook for the second half of the year more uncertain.
(seafood.vasep.com.vn) In June 2026, Vietnam's shrimp exports reached nearly USD 458 million, up 24% year-on-year. In the first six months of 2026, export value totaled USD 2.35 billion, an increase of 14.2% compared with the same period last year. Growth was driven mainly by the Chinese market and the strong performance of lobster exports, while shrimp exports continued to face pressure from U.S. tariffs and rising logistics costs.
(seafood.vasep.com.vn) As part of Vietfish 2026, the Hosted Buyer Program is designed as a specialized B2B matchmaking initiative for selected international buyers, providing opportunities to meet directly with Vietnamese seafood exporters, gain the latest market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
(seafood.vasep.com.vn) The FTA would widen access to markets with strong demand for premium food products in line with the country’s strategy of shifting exports towards increasing added value.
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