“’Hideous’ is the term I would use,” Lance Magnuson, managing director at Blue North Trading Co., the sales and marketing arm of cod harvester Blue North Fisheries, told IntraFish.
The price range for Pacific cod on sizes is significant, but suppliers and buyers put longline frozen-at-sea H&G j-cut fish at around $2,600 - $2,800 per metric ton currently (with the caveat that prices vary significantly by size). Compare that with a rough average for the same product last year: $3,100-$3,200 per metric ton.
Pacific cod has taken an obvious hit from the abundant supply of Atlantic cod, but producers say prices have moved up slightly from a few months ago.
“Prices have been going up in response to less supply, and demand has gone up because prices are so damn low,” Magnuson said.
Higher demand has been in part the result of the larger sizes of Atlantic cod, Magnusonand others said. Unlike Portuguese buyers, who have a strong affinity for thelarger-sized cod currently coming out of the
“You can’t take a 3 kg fish and get a proper 4 oz. portion,” Magnuson said, pointing to the needs in, for example, the natural fish market in other parts of
Pacific cod harvests – currently right on target for this season – have a much better size mix. Some 56 percent of the harvest from Blue North’s vessel Blue Pacific is under 2.5 kilograms, Magnuson noted. Thirteen percent is under 1 kg.
Paul Gilliland, senior vice president with cod harvester Clipper Seafoods, agrees: processors prefer a smaller size.
And while they havelearned to handle larger fish, the end-product cansuffer.
“There’s a lot of product that just doesn’t look good,” he told IntraFish. “The fish and chip markets have to hit a certain size. They have to hit that net weight.”
Further helping the market situation for Pacific cod, Gilliland said , is that the oversupply argumenton cod is beginning to fade somewhat.
“It’s becoming more apparent that
The sluggish demand in Europe has several reasons, one European importer told IntraFish, with the most obvious being the higher supply and subsequent drop in prices for
Meanwhile,
“This isn’t the time to sell fish in
The outlook for the remainder of the year is fuzzy at best, but long-term Pacific cod is bankable.
Combined quotas from
Three new Pacific cod harvesters have been under construction, with Alaskan Leader Fisheries’ Northern Leader being launched later this month. Blue North’s new vessel is due for completion in 2014.
Despite that long-term outlook, however, in the near-term, the market in general remains spotty. “There’s no umbrella for this storm,” Magnuson said. “We have to live with what’s going on in the market.”
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
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