Many opportunities
According to Vietnam Association of Seafood Exporters and Producers (VASEP), in 2013, Vietnamese seafood products are available in 156 countries and territories to bring back total value of US$6.8 billion. In which, the top ten importers represented 85 percent.
Despite many difficulties in 2013, Vietnamese seafood products saw growth of 10.1 percent against the previous year. The three main markets - including the U.S., Japan and the EU - all reported an import value of over US$1 billion. In 2014, Vietnam is expected to show more signs of a future export growth.
Japan is gradually an open market for seafood products from Vietnam as Japanese authorities increased the allowable Ethoxyquin content level in imported shrimp from Vietnam to 0.2ppm, compared to the previous low level of 0.01ppm. In addition, Vietnam hopes to boost exports to new potential markets like China and Hong Kong in 2014. In 2013, shipments to these two destinations had a worth of US$650 million, up 55 percent from 2012.
Furthermore, Vietnam is setting up a distribution center for pangasius products exported to the EU in the port of Zeebrugge in Belgium. Exports of Vietnamese pangasius to this huge market will see more opportunities to reach growth in both volume and value thanks to the center.
So far, VASEP and the Management Board of Zeebrugge port signed a memorandum on the establishment of the distribution center. “This is one of the largest ports in Europe and it takes only several hours to transport imported seafood products from Zeebrugge to other European countries located about 500 km from the port. If this plan is fully realized, Vietnam seafood will have more advantages in the EU.
Currently, Vietnamese companies have been sending their seafood products to the EU through Belgium, but these were individual shipments. Therefore, the establishment of a distribution center will help concentrate supply from Vietnam as well as improve their value.
Trade barriers
However, opportunities always bring with them challenges. Vietnam fishery industry needs to acknowledge its internal challenges as well as those from the importing markets. For example, the U.S has been one of the biggest importers of Vietnam. In 2013, shipments to American market reached around US$1.75 billion and Vietnam targets to boost exports to this destination to US$2 billion in 2014.
There are two problems waiting for Vietnam seafood to overcome in coming time. The first one is the U.S catfish inspection program, which will likely be switched from U.S Food and Drug Administration (FDA) to U.S. Ministry of Agriculture (USDA). If the decision is made, pangasius products fail to entry to the U.S market. The second one is the DOC’s annual antidumping tax administrative reviews (POR) imposed to imported frozen pangasius fillets from Vietnam. If the U.S. selects Indonesia to be the surrogate country for antidumping tax calculations instead of Bangladesh like what they did in the previous years, there will be more disadvantages for Vietnamese pangasius exporters,” said Dao Tran Nhan, Counsellor of Vietnam Trade Mission in the U.S.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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