Premium size Norwegian line-caught haddock is fetching anything up to £2.80 (€3.30/$4.50) per kilo on auction at the moment, Ken Wood, business development manager at Carisma UK, told IntraFish.
“We’ve seen trawler-caught haddock start to move upwards as well, but not to such a dramatic price as line-caught, while fresh haddock has been making a premium on the Grimsby market,” Wood said.
'People will just switch off'
There will be a point where people will just switch off, however, another UK buyer told IntraFish, although this hasn’t happened just yet.
“I think what is happening is people have tried to transfer their haddock business to cod without it being successful because retailers do not switch products so quickly, and there are also a lot of people buying haddock to service existing contracts fast,” th buyer said.
“There will have to be a point when people say, 'We just can’t supply it anymore,' but when that will be is the $64 million question.”
According to the buyer, headed & gutted (H&G) prices are currently standing at more than £4,000 (€4,745/$6,418) a metric ton. When negotiating future contracts, suppliers are quoting as much as 20 percent above this on some lines, he said.
“If you are looking to forward buy at China at the moment, with a shipment in November time, prices are up maybe 15-20 percent on where they were last time you placed a contract,” he told IntraFish.
Additionally, people who are buying cod at the moment are probably using that to get access to haddock.
“There is an abundance of cod and people have cod so if you can throw any cod business to a possible supplier, you are going to want to make sure you get some haddock as well with that because everybody has the cod,” the buyer said.
But simply, the biggest problem is that there is a shortage of haddock available for the market, he said.
Quotas
The supply of haddock has been, and continues to be constrained, confirmed Jon Stefansson, head of research at Marko Partners, which has affected the price and kept it relatively high for most of the year. This trend is likely to continue for some time.
“There has been some substitution – cod being substituted for haddock – in those markets where the supply is constrained, but maybe not to the extent that you would have expected,” Stefansson said.
Meanwhile, until the quotas have been decided and are out there in “black and white," no one knows what is going to happen to haddock, added Ken Wood. “But I forecast a very difficult year ahead on haddock,” he said.
In particular, buyers are concerned with reports quotas could fall a further 20 percent next year on top of the 20 percent drop that happened this year, which would add up to “quite a severe drop,” one buyer said.
(seafood.vasep.com.vn) The year 2025 marks the 30th anniversary of the normalization of diplomatic relations between Vietnam and the United States (1995–2025). In parallel with the nation's progress in international economic integration, bilateral seafood trade has followed a remarkably impressive growth trajectory, expanding from an initial scale of just tens of millions of US dollars to nearly $2 billion annually. This growth has positioned the United States as Vietnam’s largest seafood export market for many consecutive years.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
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