The event was jointly organised by the National Centre for Agriculture Encouragement and the Quang Nam provincial Department of Agriculture and Rural Development.
According to the Department of Processing and Trade of Agricultural Products under the Ministry of Agriculture and Rural Development, Vietnam is among leading agricultural producers in the world.
The agricultural sector has eight products earning over one billion USD from exports, namely coffee, rubber, rice, aquatic products, cashew nuts, peppers, fruits and vegetables, wood and wood products.
Numerous agricultural products have been available at home and abroad with labels and geographical indicators.
However, 90 percent of Vietnam’s agricultural exports are crude products, resulting in lower values, said Vo Thi Ly, Deputy Director of the Authority.
Besides, over 80 percent of the nation’s agricultural products are yet to have brands, logos, labels. Most of them are shipped abroad under foreign brand names, Ly added, stressing that it is a major disadvantage for domestic farm produce.
Acting Director of the National Centre for Agriculture Encouragement Tran Van Khoi pointed to the trend in recent years towards the development of agricultural production chains based on connection among farmers, cooperatives and enterprises, and the formation of large zones specialized in key crops.
However, Vietnam’s agricultural production overall remains small-scaled, limiting the sector’s competitive capacity, according to Khai.
He noted that while the free trade agreements Vietnam have signed help expand agricultural export markets, they also bring increasing competition.
Khai underlined the strategic need for promoting and increasing competitiveness for Vietnamese agricultural products, including developing brands and securing their foothold on both the domestic and overseas markets.
Participants pointed to difficulties hindering the building of brand names for agricultural products, such as the lack of a master plan to guide localities, enterprises; changing regulation and poor market research.
The Ministry of Agriculture and Rural Development aims to develop a programme on developing brands for key agricultural products by 2020, with immediate priority given to mangoes, dragon fruits, tea, coffee and tra fish.
Source: VNA
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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