Germany led with USD 96 million (+23%), followed by Belgium (USD 79 million, +20%) and the Netherlands (USD 74 million, +3%). France recovered with USD 23 million (+14%), while Denmark rose to USD 25 million (+9%). The data reflect diverging trends: Germany, Belgium, France, and Denmark are expanding retail channels, while the Netherlands focuses more on re-exports.
EU shrimp demand heading toward record levels Eurostat data show the EU imported 342,509 tons of shrimp from Asia, Latin America, and Africa in the first 7 months of 2025, up 15% year-on-year, worth EUR 2.28 billion (+19%). Frozen raw shrimp remained dominant (217,700 tons, +21%), while value-added products also grew (31,602 tons, +21%), driven by both foodservice and retail demand. Full-year imports are forecast to approach 400,000 tons, the highest in years, creating major opportunities for suppliers including Vietnam. France is expected to import 111,000 tons in 2025, nearly matching Spain (120,000 tons), opening prospects in Southern Europe’s retail and restaurant sectors.
Ecuador and India: Vietnam’s main rivals Ecuador continued to dominate with 140,055 tons (+38%) shipped to the EU in 7 months, while India ranked second with 50,860 tons (+25%). Vietnam followed with 30,715 tons (+19%), equivalent to EUR 240 million (+22%). Ecuador’s surge in both volume and value-added products is intensifying competition in Vietnam’s core segments. Meanwhile, India has pivoted toward the EU after the US imposed high duties in late August 2025, but faces strict EU antibiotic regulations effective September 2026—a potential “window of opportunity” for Vietnam.
Outlook for late 2025 With 17% growth through August and positive demand prospects, Vietnam’s shrimp exports to the EU are expected to rise 12–15% year-on-year in the remaining months, lifting full-year value 15–18% above 2024. Germany, Belgium, and France will continue to drive growth, while the Netherlands maintains a stable transit role. Key product groups include peeled vannamei, convenient processed shrimp, and certified sustainable black tiger shrimp—segments less exposed to direct competition from Ecuador and India.
Strategic directions for Vietnamese exporters To sustain and expand market share, Vietnamese exporters need to compete on quality, transparency, and sustainability rather than price. Certifications such as ASC, organic, and carbon-smart are becoming essential for EU retail access. Targeting Germany, Belgium, France, and Denmark will help optimize resources in high-value markets, while diversifying value-added products (cooked-peeled, rings, marinated, ready-to-eat) will enhance competitiveness.
At the same time, exporters should proactively strengthen antibiotic controls, exceeding EU requirements ahead of 2026, to reinforce European buyers’ trust. Flexible export contracts with price-adjustment mechanisms, rational delivery schedules, and partnerships with green retail chains will also improve resilience. Digital traceability can further enhance positioning.
As EU demand surges, Vietnam has opportunities to consolidate its presence. Yet, fierce competition from Ecuador and India and stricter sustainability standards demand agile strategies. Vietnam’s strength lies not in low prices but in quality, product storytelling, and compliance beyond standards—the keys to defending and expanding its share in this demanding yet promising market.
(seafood.vasep.com.vn) In the first three months of 2026, Vietnam’s exports of fish cake and surimi reached USD 63 million, down 5% compared to the same period last year. Although total export value declined slightly due to decreases in some key markets, many other destinations continued to post strong growth, opening up room for this convenience-oriented processed segment in the coming quarters.
(seafood.vasep.com.vn) Favorable weather conditions in the early months of 2026 have brought encouraging signs for fisheries activities in Quang Tri. Output has grown steadily, contributing to improved livelihoods for local residents.
Entering 2026, Vietnam’s seafood industry is facing a period of both high expectations and mounting pressures. Following the positive recovery in 2025, production and export activities in Q1/2026 demonstrated the strong adaptability of Vietnam’s seafood business community amid continued global trade volatility, intensifying international competition, and increasingly stringent compliance requirements in import markets.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s shrimp exports reached USD 1.069 billion, up 17.5% compared to the same period in 2025. This is a positive result amid an uneven global shrimp market recovery, intensifying competition among major suppliers, and continued volatility in the international trade environment. However, this growth does not reflect a broad-based recovery across the entire sector, but rather is driven mainly by strong performance in a few markets and specific product segments—most notably lobster exports to China.
(seafood.vasep.com.vn) Vietnam’s tuna exports continued to decline in March 2026. Cumulatively, in the first three months of the year, export value reached USD 208 million, down 4% compared to the same period in 2025. The export landscape shows clear divergence across markets: while the U.S. and EU remain challenging, markets such as Russia, the Middle East, Egypt, the Philippines, and Mexico have emerged as growth bright spots.
(seafood.vasep.com.vn) In Quang Ngai Province, shrimp farming costs are rising sharply due to लगातार increases in feed, fuel, and input material prices, while farm-gate shrimp prices are declining. This has significantly reduced farmers’ profit margins and increased production risks.
(seafood.vasep.com.vn) Vietnam’s tilapia exports are experiencing impressive growth, reflecting expanding global demand as well as the sector’s development potential. However, behind the strong growth figures lie limitations in production capacity and supply chains, highlighting the need for sustainable development in the coming period.
(seafood.vasep.com.vn) Vietnam’s pangasius exports to the Middle East in 2025 and early 2026 have shown notable growth. However, escalating geopolitical tensions in the region have increasingly impacted export activities since March. This situation presents a challenge of balancing market expansion opportunities with rising trade risks.
(seafood.vasep.com.vn) The Quang Tri Department of Agriculture and Environment has instructed localities to base their stocking schedules on actual conditions in each farming area, while developing plans, allocating resources, and implementing synchronized measures for disease prevention and disaster risk management in aquaculture production.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s exports of fish cakes and surimi exceeded USD 45 million, up 7% compared to the same period in 2025, indicating a positive outlook for this product segment amid recovering demand in many markets.
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