Germany led with USD 96 million (+23%), followed by Belgium (USD 79 million, +20%) and the Netherlands (USD 74 million, +3%). France recovered with USD 23 million (+14%), while Denmark rose to USD 25 million (+9%). The data reflect diverging trends: Germany, Belgium, France, and Denmark are expanding retail channels, while the Netherlands focuses more on re-exports.
EU shrimp demand heading toward record levels Eurostat data show the EU imported 342,509 tons of shrimp from Asia, Latin America, and Africa in the first 7 months of 2025, up 15% year-on-year, worth EUR 2.28 billion (+19%). Frozen raw shrimp remained dominant (217,700 tons, +21%), while value-added products also grew (31,602 tons, +21%), driven by both foodservice and retail demand. Full-year imports are forecast to approach 400,000 tons, the highest in years, creating major opportunities for suppliers including Vietnam. France is expected to import 111,000 tons in 2025, nearly matching Spain (120,000 tons), opening prospects in Southern Europe’s retail and restaurant sectors.
Ecuador and India: Vietnam’s main rivals Ecuador continued to dominate with 140,055 tons (+38%) shipped to the EU in 7 months, while India ranked second with 50,860 tons (+25%). Vietnam followed with 30,715 tons (+19%), equivalent to EUR 240 million (+22%). Ecuador’s surge in both volume and value-added products is intensifying competition in Vietnam’s core segments. Meanwhile, India has pivoted toward the EU after the US imposed high duties in late August 2025, but faces strict EU antibiotic regulations effective September 2026—a potential “window of opportunity” for Vietnam.
Outlook for late 2025 With 17% growth through August and positive demand prospects, Vietnam’s shrimp exports to the EU are expected to rise 12–15% year-on-year in the remaining months, lifting full-year value 15–18% above 2024. Germany, Belgium, and France will continue to drive growth, while the Netherlands maintains a stable transit role. Key product groups include peeled vannamei, convenient processed shrimp, and certified sustainable black tiger shrimp—segments less exposed to direct competition from Ecuador and India.
Strategic directions for Vietnamese exporters To sustain and expand market share, Vietnamese exporters need to compete on quality, transparency, and sustainability rather than price. Certifications such as ASC, organic, and carbon-smart are becoming essential for EU retail access. Targeting Germany, Belgium, France, and Denmark will help optimize resources in high-value markets, while diversifying value-added products (cooked-peeled, rings, marinated, ready-to-eat) will enhance competitiveness.
At the same time, exporters should proactively strengthen antibiotic controls, exceeding EU requirements ahead of 2026, to reinforce European buyers’ trust. Flexible export contracts with price-adjustment mechanisms, rational delivery schedules, and partnerships with green retail chains will also improve resilience. Digital traceability can further enhance positioning.
As EU demand surges, Vietnam has opportunities to consolidate its presence. Yet, fierce competition from Ecuador and India and stricter sustainability standards demand agile strategies. Vietnam’s strength lies not in low prices but in quality, product storytelling, and compliance beyond standards—the keys to defending and expanding its share in this demanding yet promising market.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
(seafood.vasep.com.vn) According to the latest statistics for January 2026, Vietnam’s pangasius export value to major market blocs recorded encouraging growth compared with the same period last year, indicating that consumption demand is gradually recovering.
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