Some key markets in the EU bloc recorded notable growth: Germany increased by 24%, Belgium by 31% and France by nearly 20%. However, the Netherlands - a traditionally large market, experienced a slight decline of 4%. This reflects shifts in consumption patterns and segmentation within the EU market that Vietnamese businesses need to grasp.
Regarding product structure, whiteleg shrimp remained the dominant product with an export value of 206 million USD, accounting for 81,9% of total exports to the EU and growing by 17.8%. Notably, both main product categories of whiteleg shrimp showed strong growth: processed shrimp (HS16) reached 97,4 million USD, up 17%, while live/fresh/frozen shrimp (HS03) reached 108,7 million USD, up 18,6%.
Black tiger shrimp exports amounted to 25 million USD, accounting for 9,9%, but saw a slight decrease of 7,1% year-on-year. Specifically, frozen products decreased by 7,6%, while processed black tiger shrimp fell by 3,9%, indicating that demand for black tiger shrimp has not strongly recovered in the EU market.
Other types of shrimp achieved 20,7 million USD, surging by 33,2%. Notably, other processed products (HS16) rose by 50%, showing that the EU is expanding its consumption of non-traditional marine shrimp, particularly high-value-added processed products that suitable for the region’s growing demands for convenience and food safety standards.
Trend of shifting from the US to the EU: A “safe haven” amid tariff volatility
Amid former President Trump’s plans to impose countervailing tariffs on global goods imported into the US, Vietnamese shrimp is no exception in the unstable global trade environment. The EU emerges as a safe destination with lower policy risks. Exporters from Vietnam, India, and Indonesia are gradually redirecting orders to this market. Additionally, the EU’s economic recovery post-pandemic and controlled inflation have also boosted consumer demand.
According to statistics from Rabobank and Kontali, EU shrimp import demand has been steadily rising since early 2024. In the first half of 2025, shrimp imports to the EU are estimated to have increased by 25% with sales to other European countries also grew by 8%.
Per Kontali, as of week 23 (June 2 - 8, 2025), EU imports from Ecuador surged by 49% compared to the same period last year while imports from India rose by 42%.
A market with stringent quality demands
To boost shrimp exports to the EU, businesses must meet the bloc’s stringent technical requirements. Importers are increasingly focused on:
- Transparency and clear traceability
- Compliance with certifications such as ASC, Global G.AP and Organic
Moreover, the EU tends to prioritize high-quality, branded and well-packaged products, particularly peeled whiteleg shrimp, naturally farmed black tiger shrimp and eco-certified products. Madagascar is a typica example, having successfully built a national brand for its black tiger shrimp that commands high prices in the French market.
Therefore, Vietnamese businesses aiming to increase exports to the EU need very specific marketing strategies to build brand recognition for their products.
Additionally, the EU retail market offers significant future opportunities as grocery chains are becoming more price-sensitive due to rising costsas, while restaurants and foodservice businesses are increasingly price-sensitive.
Whds should be done to maintain the advantage in the EU market?
To sustain and expand market share in the EU in the second half of 2025 and beyond, Vietnamese shrimp exporters should consider:
- Repositioning competitive strategies: Shift from price competition to focusing on quality, sustainability and transparency.
- Developing premium products: Focus on organic shrimp, ASC-certified shrimp and branded black tiger shrimp that align with European retail preferences.
- Enhancing traceability: Apply technologies such as QR codes and blockchain to demonstrate clear origin.
- Penetrating green retail systems: Target chains like Lidl, Aldi and Waitrose which prioritize eco-certified and transparent products.
(seafood.vasep.com.vn) Vietnam’s seafood exports in February 2026 reached approximately USD 707 million, up 8% compared to the same period last year. Cumulatively, exports in the first two months of 2026 totaled USD 1.7 billion, an increase of 20.2% year-on-year. The results show that the sector’s recovery momentum has remained relatively solid following strong growth in January, although the pace slowed noticeably in February for several key products and major markets. Within the overall picture, shrimp continues to be the largest pillar, pangasius rebounds strongly, while tuna exports and the U.S. and Korean markets are sending signals that warrant closer monitoring. In March, seafood exports are expected to gain additional momentum from markets other than the U.S., potentially supporting stronger growth.
(seafood.vasep.com.vn) In the first months of 2026, fishing activities in Quang Tri province recorded many positive signals, with output reaching over 15,941 tons. This result not only demonstrates fishermen’s efforts to stay offshore but also reflects the effectiveness of management and support measures implemented by local authorities.
(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.
(seafood.vasep.com.vn) The sharp rise in raw pangasius prices to record levels is sending positive signals for the industry, but experts warn of potential supply–demand imbalances if production is not tightly controlled.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, the country’s total canned tuna export value in 2025 reached over USD 275 million, down 8% compared to 2024. Vietnamese canned tuna products were present in approximately 80 markets worldwide. However, the 2025 picture shows clear divergence: the U.S. maintained stability, the EU declined sharply, while several Middle East–North Africa (MENA) markets accelerated.
(seafood.vasep.com.vn) In 2025, Vietnam’s crab exports reached nearly USD 86 million, up almost 6% compared to 2024. A notable feature of 2025 was the strong market concentration in the United States, which accounted for more than 81% of Vietnam’s total crab export value, up 10% from the previous year. In contrast, exports to several Asian markets declined significantly, resulting in only modest overall growth for the year.
(seafood.vasep.com.vn) In 2025, Vietnam’s tilapia exports recorded impressive growth, with total export turnover reaching over USD 99 million, highlighting the increasingly important role of this product in the country’s seafood export structure. Of this total, tilapia fillets and other fish meat products accounted for USD 61 million, representing 61% of total export value and reaffirming their position as the key product category.
(seafood.vasep.com.vn) Shrimp seed quality is considered the “first link” and a decisive factor affecting the efficiency of the entire commercial shrimp production chain. High-quality seed directly influences survival rates, growth performance, and disease resistance, thereby determining production costs, productivity, and farmers’ profitability.
(seafood.vasep.com.vn) As part of its agricultural restructuring strategy toward sustainability, Quang Tri Province is gradually promoting environmentally friendly aquaculture models. Among these, organic-oriented golden pompano farming is considered a promising direction, aligned with the goals of enhancing production value and building sustainable rural areas.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
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