EMS creating opportunity for coldwater shrimp in US

News 09:36 13/09/2014 496
The high prices and supply shortage in warmwater shrimp is giving coldwater shrimp a chance to ‘claw back’ its market share, said editor of Seafood.com News John Sackton.

 Speaking at the International Coldwater Prawn Forum in London on Nov. 21, Sackton suggested continuing high prices – a result of the shortage in Asian supplies caused by early mortality syndrome– will allow a wild-caught, higher quality coldwater shrimp to take some of the market, if it can be differentiated as a product.

If that difference can be captured and communicated as evidence of why coldwater shrimp is worth more, then the US could begin to see some substitution between warm and coldwater, he said.

Lent 2014 was pinpointed as the time that high prices will really start to reach consumers on warmwater shrimp. So far the price spread between coldwater and warmwater shrimp has not seen substitution, but around Lent as that difference is passed on to consumers more, lower-priced seafood could see more demand, said Sackton.

Retail sale continue to be strong for warmwater shrimp in the US, and retailers are concerned over damaging this. Thus, so far, they have only passed on a portion of the price increases to their customers for fear of losing the usually-strong holiday season trade.

The extent to which coldwater prices will be accessible to consumers will depend on how far prices are set by the export market, he added. There has been an increasing trend for Canadian shrimp to be sent to Denmark for processing and distribution to the EU, with 2011 exports to the US standing at 16%, compared to 27% in 2009.

So far, despite some price increase, there has not been much substitution of warmwater for coldwater shrimp outside of the traditional markets (largely the west coast, where the biggest fishery is).

With warmwater shrimp prices high and supply low, there is room for companies such as US west coast fishers Pacific Seafood to win back market share if it invests for the future, said Charles Kirschbaum, an executive with the firm.

“If the sector can match or beat the pricing of competitors’ shrimp, we can gain market share,” he said.

“We can target that aquaculture sector – if we match it on price, consumers’ choice is easy to make based on taste and quality.”

“Coldwater prawns need product differentiation beyond the west coast. They have great marketing potential in their wild, MSC, and taste, but they’re not currently seen as a center of the plate protein”

He, like other speakers, spoke about the ‘story’ behind the product and marketing it based on natural, wild-caught imagery, particularly with the Marine Stewardship Council certification it has.

The other key for expanding the market in the US was investment, said Kirschbaum.

Freezing, peeling technology, marketing and packaging, and generally upping the quality of wild-caught coldwater shrimp would give a fighting chance, he said, adding that Pacific Seafood had invested several million dollars in this.

The situation for the US west coast shrimp industry has been tough in the 2000s, since the influx of farmed warmwater prawns began arriving. This capitalized on the fact that as coldwater shrimp supplies fell in the late 1980s, distributors told customers Asian shrimp was a good substitute and so, when supplies of this began arriving cheaply and plentiful, differentiation was lost along with market share.

However, while landings in most coldwater shrimp fisheries are currently in decline, the US west coast’s is on the rise. Production would have been higher still if not for Pacific Seafood’s plant fire, which put four peeling lines out of action for half the year.

Of particular interest to the west coast shrimp industry is whether other sources can come in and compete in the US market.

India has stepped up its production enormously, but its future depends on how well it manages disease. It has already had some issues with broodstock, Sackton said.

Ecuador too has benefited from Thai supply troubles, though its shrimp is being sucked in by China, which is now a net importer. Even Norway was mentioned, but dismissed due to the costs of exporting to the US.

Bạn đang đọc bài viết EMS creating opportunity for coldwater shrimp in US tại chuyên mục News của Hiệp hội VASEP

TIN MỚI CẬP NHẬT

Pangasius exports in 2025 exceed USD 2 billion, with strong growth in multiple markets

 |  16:26 02/02/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.

Vietnam’s tuna exports to Spain shift sharply toward processed segments

 |  09:48 26/01/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.

VIFTA expands opportunities for Vietnamese seafood enterprises in the Israeli market

 |  09:02 22/01/2026

(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...

Vietnam’s fish cake and surimi exports surge, EU market emerging as a late-2025 growth driver

 |  09:43 20/01/2026

(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.

Ca Mau leads the nation in shrimp output

 |  10:08 16/01/2026

(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.

Pangasius fingerling prices hit record highs

 |  15:21 14/01/2026

(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.

Vietnam’s shrimp exports to the EU face new animal welfare requirements

 |  08:34 12/01/2026

(seafood.vasep.com.vn) While Vietnam’s shrimp exports to the EU maintained positive growth momentum in 2025, several new regulations related to animal welfare are transitioning from “ethical recommendations” to mandatory requirements, likely reshaping the shrimp supply chain for this market from 2026 onwards.

Seafood exports accelerate at year-end as key markets strongly rebound

 |  09:38 08/01/2026

(seafood.vasep.com.vn) Vietnam’s seafood exports reached $989.5 million in November 2025, up 64.6% year-on-year. The robust monthly performance played a pivotal role in driving the total export turnover for the first 11 months of 2025 to $10.5 billion, representing a 19% increase compared with the same period in 2024.

Vietnam’s Crab Exports to U.S. Hit 80%: Strategic Growth Amid Looming MMPA Risks

 |  09:30 06/01/2026

(vasep.com.vn) Vietnam’s crab exports reached USD 81 million in the first 11 months of 2025, with the United States accounting for more than 82% of total value. While newly imposed reciprocal tariffs and the enforcement of provisions under the U.S. Marine Mammal Protection Act (MMPA) pose significant challenges for Vietnam, the European Union is emerging as a promising growth market.

Ca Mau accelerates development of raw crab material areas for export

 |  09:29 31/12/2025

(seafood.vasep.com.vn) The Ca Mau Department of Agriculture and Environment has recently issued a plan to develop specialized crab raw material zones serving official export channels, covering a scale of around 50,000 hectares. This marks a significant shift in the sea crab industry towards professional production aligned with market requirements.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC