Speaking at the International Coldwater Prawn Forum in
If that difference can be captured and communicated as evidence of why coldwater shrimp is worth more, then the
Lent 2014 was pinpointed as the time that high prices will really start to reach consumers on warmwater shrimp. So far the price spread between coldwater and warmwater shrimp has not seen substitution, but around Lent as that difference is passed on to consumers more, lower-priced seafood could see more demand, said Sackton.
Retail sale continue to be strong for warmwater shrimp in the
The extent to which coldwater prices will be accessible to consumers will depend on how far prices are set by the export market, he added. There has been an increasing trend for Canadian shrimp to be sent to
So far, despite some price increase, there has not been much substitution of warmwater for coldwater shrimp outside of the traditional markets (largely the west coast, where the biggest fishery is).
With warmwater shrimp prices high and supply low, there is room for companies such as
“If the sector can match or beat the pricing of competitors’ shrimp, we can gain market share,” he said.
“We can target that aquaculture sector – if we match it on price, consumers’ choice is easy to make based on taste and quality.”
“Coldwater prawns need product differentiation beyond the west coast. They have great marketing potential in their wild, MSC, and taste, but they’re not currently seen as a center of the plate protein”
He, like other speakers, spoke about the ‘story’ behind the product and marketing it based on natural, wild-caught imagery, particularly with the Marine Stewardship Council certification it has.
The other key for expanding the market in the
Freezing, peeling technology, marketing and packaging, and generally upping the quality of wild-caught coldwater shrimp would give a fighting chance, he said, adding that Pacific Seafood had invested several million dollars in this.
The situation for the
However, while landings in most coldwater shrimp fisheries are currently in decline, the
Of particular interest to the west coast shrimp industry is whether other sources can come in and compete in the
(seafood.vasep.com.vn) The year 2026 marks a period of strong growth for Vietnam’s tilapia industry, but it is also a time when international export competition is becoming increasingly intense. Vietnam’s tilapia exports reached USD 99 million in 2025, up 140% compared to the previous year. In the first four months of 2026 alone, export value reached USD 49 million, a 151% increase year-on-year. As global demand for affordable whitefish continues to rise, Vietnam is emerging as a noteworthy competitor to traditional tilapia powerhouses such as China, Indonesia, Brazil, and Egypt.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.
(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.
(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.
(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.
(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.
(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.
(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
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