Digital media tools – an unmissable trend
The explosion of Digital Marketing has opened up numerous new opportunities for the development strategies of seafood enterprises. Platforms such as Facebook, X (Twitter), TikTok, YouTube, Instagram, LinkedIn and Threads are becoming key communication channels, enabling businesses to reach millions of potential customers worldwide with just “one click". Creative content, viral videos, livestreams and multi-platform advertising not only enhance brand recognition but also boost engagement, attract customers and build trust with global consumers.
Modern communication tools - long-term brand investment
Beyond the application of Digital Marketing, developing professional websites and investing in creative content such as viral videos, infographics, live production streams, multi-platform advertising campaigns and data analytics tools (Google Analytics, Social Listening, etc) has become a “strategic weapon” for enterprises. These tools help businesses capture trends, tell compelling brand stories, promote products, create a professional image and reach global customers while gaining deeper insights into their needs, enabling more effective communication strategies. A strong brand amplified across digital platforms serves as a “passport” for confidently entering international markets, enhance competitiveness and foster long-term trust with partners and customers. This is not merely a short-term expense but a long-term investment that elevates brand value and creates sustainable competitive advantages.
Trade Exhibitions: A Direct Communication Tool
Despite the rise of digital marketing, participation in trade exhibitions like Vietfish remains an irreplaceable means for connecting with customers and partners. The Vietfish International Fisheries Exhibition, organized by VASEP, is one of the region’s most prestigious events, bringing together hundreds of businesses, experts and international buyers. At Vietfish, businesses not only showcase products but also leverage direct communication tools such as video presentations, virtual reality (VR) experiences, event livestreams, workshops and B2B matching sessions to expand partner networks, stay updated on market trends and assert their presence on the global stage. This combination has enabled many Vietnamese enterprises to expand market share in demanding markets like the EU, U.S and Japan.
Communication is not just the responsibility of individual enterprises but requires coordinated efforts to build a strong image for Vietnamese seafood. With a projected stable growth rate of 2.65% during the 2025–2033 period, Vietnam’s seafood industry must proactively invest in professional communication, well-developed websites and a professional image to enhance brand value, affirm its global position and expand market share internationally. Vietnamese enterprises need to take the initiative in professional communication strategies, flexibly combining digital platforms with direct engagement to lead the seafood industry toward global expansion and solidify Vietnam’s position as a “sustainable destination” on the world seafood map. Communication is no longer just a promotional tool but a strategic lever, elevating brand value and serving as the “golden key” to unlocking success for Vietnam’s seafood industry in the digital era.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
(seafood.vasep.com.vn) According to the latest statistics for January 2026, Vietnam’s pangasius export value to major market blocs recorded encouraging growth compared with the same period last year, indicating that consumption demand is gradually recovering.
(seafood.vasep.com.vn) Vietnam’s seafood exports in February 2026 reached approximately USD 707 million, up 8% compared to the same period last year. Cumulatively, exports in the first two months of 2026 totaled USD 1.7 billion, an increase of 20.2% year-on-year. The results show that the sector’s recovery momentum has remained relatively solid following strong growth in January, although the pace slowed noticeably in February for several key products and major markets. Within the overall picture, shrimp continues to be the largest pillar, pangasius rebounds strongly, while tuna exports and the U.S. and Korean markets are sending signals that warrant closer monitoring. In March, seafood exports are expected to gain additional momentum from markets other than the U.S., potentially supporting stronger growth.
(seafood.vasep.com.vn) In the first months of 2026, fishing activities in Quang Tri province recorded many positive signals, with output reaching over 15,941 tons. This result not only demonstrates fishermen’s efforts to stay offshore but also reflects the effectiveness of management and support measures implemented by local authorities.
(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.
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