Digital media & Vietfish: Joint efforts to expand markets for Vietnam’s seafood industry

News 09:14 28/07/2025
(seafood.vasep.com) In the context of global integration, media is becoming a key factor in elevating the position of Vietnam’s seafood industry, expanding markets and building a sustainable brand. Beyond serving as a “bridge” between businesses and customers, media serves as a powerful tool for shaping image, spreading value and affirming the quality of Vietnamese seafood products on the global stage. With the goal of surpassing 10 billion USD in export revenue in 2025, Vietnamese seafood enterprises are facing a golden opportunity to reposition their brand and conquer new heights.

Digital media tools – an unmissable trend

The explosion of Digital Marketing has opened up numerous new opportunities for the development strategies of seafood enterprises. Platforms such as Facebook, X (Twitter), TikTok, YouTube, Instagram, LinkedIn and Threads are becoming key communication channels, enabling businesses to reach millions of potential customers worldwide with just “one click". Creative content, viral videos, livestreams and multi-platform advertising not only enhance brand recognition but also boost engagement, attract customers and build trust with global consumers.

Modern communication tools - long-term brand investment

Beyond the application of Digital Marketing, developing professional websites and investing in creative content such as viral videos, infographics, live production streams, multi-platform advertising campaigns and data analytics tools (Google Analytics, Social Listening, etc) has become a “strategic weapon” for enterprises. These tools help businesses capture trends, tell compelling brand stories, promote products, create a professional image and reach global customers while gaining deeper insights into their needs, enabling more effective communication strategies. A strong brand amplified across digital platforms serves as a “passport” for confidently entering international markets, enhance competitiveness and foster long-term trust with partners and customers. This is not merely a short-term expense but a long-term investment that elevates brand value and creates sustainable competitive advantages.

Trade Exhibitions: A Direct Communication Tool

Despite the rise of digital marketing, participation in trade exhibitions like Vietfish remains an irreplaceable means for connecting with customers and partners. The Vietfish International Fisheries Exhibition, organized by VASEP, is one of the region’s most prestigious events, bringing together hundreds of businesses, experts and international buyers. At Vietfish, businesses not only showcase products but also leverage direct communication tools such as video presentations, virtual reality (VR) experiences, event livestreams, workshops and B2B matching sessions to expand partner networks, stay updated on market trends and assert their presence on the global stage. This combination has enabled many Vietnamese enterprises to expand market share in demanding markets like the EU, U.S and Japan.

Communication is not just the responsibility of individual enterprises but requires coordinated efforts to build a strong image for Vietnamese seafood. With a projected stable growth rate of 2.65% during the 2025–2033 period, Vietnam’s seafood industry must proactively invest in professional communication, well-developed websites and a professional image to enhance brand value, affirm its global position and expand market share internationally. Vietnamese enterprises need to take the initiative in professional communication strategies, flexibly combining digital platforms with direct engagement to lead the seafood industry toward global expansion and solidify Vietnam’s position as a “sustainable destination” on the world seafood map. Communication is no longer just a promotional tool but a strategic lever, elevating brand value and serving as the “golden key” to unlocking success for Vietnam’s seafood industry in the digital era.

vietfish vietnam’s seafood industry

TIN MỚI CẬP NHẬT

Can Tho’s fisheries sector records 6.26% growth in 2025

 |  08:38 09/01/2026

(seafood.vasep.com.vn) Can Tho City statistics indicate that in 2025, following the merger of three former administrative entities - Can Tho, Hau Giang and Soc Trang - fisheries output in 2025 increased by 6.23% compared with 2024 with aquaculture production nearly 9.1 times higher than capture fisheries.

Ca Mau completes all assigned tasks in fight against IUU fishing

 |  08:51 07/01/2026

(seafood.vasep.com.vn) According to the Ca Mau Department of Agriculture and Rural Development, Ca Mau province has achieved significant, comprehensive and substantive progress in combating IUU fishing in 2025, successfully fulfilling all tasks directed by the central government and strengthening fisheries governance. These efforts have established a solid foundation for the nationwide effort to lift the EC’s "yellow card" warning.

Ca Mau: Shrimp Production Reaches Nearly 600,000 Tons, Exceeding 2025 Target

 |  08:44 05/01/2026

(seafood.vasep.com.vn) Ca Mau has exceeded its 2025 production targets, reaching nearly 595,000 tons of shrimp. This milestone reinforces the province’s position as Vietnam’s leading shrimp producer and a bright spot in the country’s seafood sector.

Shrimp exports over 11 months: Consolidating markets and maintaining growth momentum amidst trade pressures

 |  08:50 30/12/2025

(seafood.vasep.com.vn) According to Vietnam Customs data, cumulative shrimp exports from the beginning of the year through November reached $4.3 billion, up 21% year-on-year, continuing to serve as the primary growth driver of the entire seafood sector. In November alone, export turnover amounted to $393 million, up 14%.

Ca Mau’s fisheries maintains positive growth momentum

 |  08:56 26/12/2025

(seafood.vasep.com.vn) In 2025, the fisheries sector continued to stand out as a bright spot in Ca Mau’s economic landscape, maintaining positive growth in both output and value.

Pangasius exports surpass $2 billion in the first 11 months

 |  08:40 22/12/2025

(seafood.vasep.com.vn) By the end of November 2025, Vietnam’s total pangasius export turnover had exceeded the $2 billion threshold, registering a 9% compared with the same period in 2024. In November alone, pangasius exports reached $195 million, also posting a 9% increase year-on-year, underscoring a stable recovery trajectory for the sector in the final months of the year.

VASEP Data Power – A comprehensive data and tool ecosystem for Vietnam’s seafood businesses

 |  21:09 17/12/2025

Building on over three decades of trusted leadership, VASEP is proactively shaping a Dynamic Knowledge Ecosystem where data is transformed into actionable value and forward-looking insights for the business community

An Giang: Developing climate-resilient marine aquaculture

 |  09:01 16/12/2025

(seafood.vasep.com.vn) An Giang is focusing on expanding climate-adaptive marine aquaculture models, aiming for safe and sustainable production. This approach not only enhances economic efficiency but also helps fishermen stabilize their livelihoods amid weather fluctuations.

Vietnam pangasius in China: Stable demand, intensifying competition

 |  10:02 11/12/2025

(seafood.vasep.com.vn) In the first 10 months of 2025, Vietnam’s pangasius export value to China (including Mainland China and Hong Kong) reached $483 million, up 1% compared to the same period in 2024. October alone posted $73 million, a strong 19% increase year-on-year. The Chinese market currently accounts for nearly 27% of Vietnam’s total pangasius export value.

Vietnam’s lobster exports set for another strong surge in 2025

 |  08:58 09/12/2025

(seafood.vasep.com.vn) According to data from Vietnam Customs, the country’s lobster exports posted another strong month in October 2025, reaching $93 million - a 75% increase from the same month in 2024. This performance extends the sector’s impressive growth streak from earlier in the year, pushing cumulative exports for the first 10 months to $712 million, up an extraordinary 135% year-over-year. Within the product mix, green lobster remained the dominant driver, accounting for 98% of total export value, with $700 million recorded in the first 10 months - a 141% jump year-on-year. In contrast, exports of spiny lobster and other lobster varieties declined slightly by 22% and 1%, respectively, indicating that market demand is becoming increasingly concentrated on the most sought-after product line.

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