Digital media tools – an unmissable trend
The explosion of Digital Marketing has opened up numerous new opportunities for the development strategies of seafood enterprises. Platforms such as Facebook, X (Twitter), TikTok, YouTube, Instagram, LinkedIn and Threads are becoming key communication channels, enabling businesses to reach millions of potential customers worldwide with just “one click". Creative content, viral videos, livestreams and multi-platform advertising not only enhance brand recognition but also boost engagement, attract customers and build trust with global consumers.
Modern communication tools - long-term brand investment
Beyond the application of Digital Marketing, developing professional websites and investing in creative content such as viral videos, infographics, live production streams, multi-platform advertising campaigns and data analytics tools (Google Analytics, Social Listening, etc) has become a “strategic weapon” for enterprises. These tools help businesses capture trends, tell compelling brand stories, promote products, create a professional image and reach global customers while gaining deeper insights into their needs, enabling more effective communication strategies. A strong brand amplified across digital platforms serves as a “passport” for confidently entering international markets, enhance competitiveness and foster long-term trust with partners and customers. This is not merely a short-term expense but a long-term investment that elevates brand value and creates sustainable competitive advantages.
Trade Exhibitions: A Direct Communication Tool
Despite the rise of digital marketing, participation in trade exhibitions like Vietfish remains an irreplaceable means for connecting with customers and partners. The Vietfish International Fisheries Exhibition, organized by VASEP, is one of the region’s most prestigious events, bringing together hundreds of businesses, experts and international buyers. At Vietfish, businesses not only showcase products but also leverage direct communication tools such as video presentations, virtual reality (VR) experiences, event livestreams, workshops and B2B matching sessions to expand partner networks, stay updated on market trends and assert their presence on the global stage. This combination has enabled many Vietnamese enterprises to expand market share in demanding markets like the EU, U.S and Japan.
Communication is not just the responsibility of individual enterprises but requires coordinated efforts to build a strong image for Vietnamese seafood. With a projected stable growth rate of 2.65% during the 2025–2033 period, Vietnam’s seafood industry must proactively invest in professional communication, well-developed websites and a professional image to enhance brand value, affirm its global position and expand market share internationally. Vietnamese enterprises need to take the initiative in professional communication strategies, flexibly combining digital platforms with direct engagement to lead the seafood industry toward global expansion and solidify Vietnam’s position as a “sustainable destination” on the world seafood map. Communication is no longer just a promotional tool but a strategic lever, elevating brand value and serving as the “golden key” to unlocking success for Vietnam’s seafood industry in the digital era.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
By the end of Q3/2025, Vietnam’s seafood industry recorded a clear recovery as a series of leading companies reported strong profits — some even achieving the highest results in their history. After several quarters struggling with high costs and weakened demand, the latest business results indicate a robust comeback across the industry.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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