Digital media & Vietfish: Joint efforts to expand markets for Vietnam’s seafood industry

News 09:14 28/07/2025
(seafood.vasep.com) In the context of global integration, media is becoming a key factor in elevating the position of Vietnam’s seafood industry, expanding markets and building a sustainable brand. Beyond serving as a “bridge” between businesses and customers, media serves as a powerful tool for shaping image, spreading value and affirming the quality of Vietnamese seafood products on the global stage. With the goal of surpassing 10 billion USD in export revenue in 2025, Vietnamese seafood enterprises are facing a golden opportunity to reposition their brand and conquer new heights.

Digital media tools – an unmissable trend

The explosion of Digital Marketing has opened up numerous new opportunities for the development strategies of seafood enterprises. Platforms such as Facebook, X (Twitter), TikTok, YouTube, Instagram, LinkedIn and Threads are becoming key communication channels, enabling businesses to reach millions of potential customers worldwide with just “one click". Creative content, viral videos, livestreams and multi-platform advertising not only enhance brand recognition but also boost engagement, attract customers and build trust with global consumers.

Modern communication tools - long-term brand investment

Beyond the application of Digital Marketing, developing professional websites and investing in creative content such as viral videos, infographics, live production streams, multi-platform advertising campaigns and data analytics tools (Google Analytics, Social Listening, etc) has become a “strategic weapon” for enterprises. These tools help businesses capture trends, tell compelling brand stories, promote products, create a professional image and reach global customers while gaining deeper insights into their needs, enabling more effective communication strategies. A strong brand amplified across digital platforms serves as a “passport” for confidently entering international markets, enhance competitiveness and foster long-term trust with partners and customers. This is not merely a short-term expense but a long-term investment that elevates brand value and creates sustainable competitive advantages.

Trade Exhibitions: A Direct Communication Tool

Despite the rise of digital marketing, participation in trade exhibitions like Vietfish remains an irreplaceable means for connecting with customers and partners. The Vietfish International Fisheries Exhibition, organized by VASEP, is one of the region’s most prestigious events, bringing together hundreds of businesses, experts and international buyers. At Vietfish, businesses not only showcase products but also leverage direct communication tools such as video presentations, virtual reality (VR) experiences, event livestreams, workshops and B2B matching sessions to expand partner networks, stay updated on market trends and assert their presence on the global stage. This combination has enabled many Vietnamese enterprises to expand market share in demanding markets like the EU, U.S and Japan.

Communication is not just the responsibility of individual enterprises but requires coordinated efforts to build a strong image for Vietnamese seafood. With a projected stable growth rate of 2.65% during the 2025–2033 period, Vietnam’s seafood industry must proactively invest in professional communication, well-developed websites and a professional image to enhance brand value, affirm its global position and expand market share internationally. Vietnamese enterprises need to take the initiative in professional communication strategies, flexibly combining digital platforms with direct engagement to lead the seafood industry toward global expansion and solidify Vietnam’s position as a “sustainable destination” on the world seafood map. Communication is no longer just a promotional tool but a strategic lever, elevating brand value and serving as the “golden key” to unlocking success for Vietnam’s seafood industry in the digital era.

vietfish vietnam’s seafood industry

TIN MỚI CẬP NHẬT

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 |  09:23 22/03/2026

(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.

Da Nang promotes high-tech shrimp farming

 |  09:06 20/03/2026

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Shrimp seed industry 2025: A turning point in technology, management and broodstock self-sufficiency

 |  14:57 18/03/2026

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Shrimp exports in the first two months of 2026: China drives growth, lobster surges

 |  08:42 16/03/2026

(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.

Vietnamese pangasius shows positive growth across major market blocs

 |  09:09 13/03/2026

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Seafood exports in February 2026 slow down, brighter outlook expected in March

 |  11:33 11/03/2026

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Quang Tri seafood catch exceeds 15,941 tons

 |  09:40 07/03/2026

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