Digital media tools – an unmissable trend
The explosion of Digital Marketing has opened up numerous new opportunities for the development strategies of seafood enterprises. Platforms such as Facebook, X (Twitter), TikTok, YouTube, Instagram, LinkedIn and Threads are becoming key communication channels, enabling businesses to reach millions of potential customers worldwide with just “one click". Creative content, viral videos, livestreams and multi-platform advertising not only enhance brand recognition but also boost engagement, attract customers and build trust with global consumers.
Modern communication tools - long-term brand investment
Beyond the application of Digital Marketing, developing professional websites and investing in creative content such as viral videos, infographics, live production streams, multi-platform advertising campaigns and data analytics tools (Google Analytics, Social Listening, etc) has become a “strategic weapon” for enterprises. These tools help businesses capture trends, tell compelling brand stories, promote products, create a professional image and reach global customers while gaining deeper insights into their needs, enabling more effective communication strategies. A strong brand amplified across digital platforms serves as a “passport” for confidently entering international markets, enhance competitiveness and foster long-term trust with partners and customers. This is not merely a short-term expense but a long-term investment that elevates brand value and creates sustainable competitive advantages.
Trade Exhibitions: A Direct Communication Tool
Despite the rise of digital marketing, participation in trade exhibitions like Vietfish remains an irreplaceable means for connecting with customers and partners. The Vietfish International Fisheries Exhibition, organized by VASEP, is one of the region’s most prestigious events, bringing together hundreds of businesses, experts and international buyers. At Vietfish, businesses not only showcase products but also leverage direct communication tools such as video presentations, virtual reality (VR) experiences, event livestreams, workshops and B2B matching sessions to expand partner networks, stay updated on market trends and assert their presence on the global stage. This combination has enabled many Vietnamese enterprises to expand market share in demanding markets like the EU, U.S and Japan.
Communication is not just the responsibility of individual enterprises but requires coordinated efforts to build a strong image for Vietnamese seafood. With a projected stable growth rate of 2.65% during the 2025–2033 period, Vietnam’s seafood industry must proactively invest in professional communication, well-developed websites and a professional image to enhance brand value, affirm its global position and expand market share internationally. Vietnamese enterprises need to take the initiative in professional communication strategies, flexibly combining digital platforms with direct engagement to lead the seafood industry toward global expansion and solidify Vietnam’s position as a “sustainable destination” on the world seafood map. Communication is no longer just a promotional tool but a strategic lever, elevating brand value and serving as the “golden key” to unlocking success for Vietnam’s seafood industry in the digital era.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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