Integration – Penetration – Assimilation
Stronger integration, deeper penetration and more assimilation are three phrases to evaluate the effectiveness of FTAs in general and the CPTPP agreement in particular for Vietnam seafood industry.
After 5 years, with seafood export turnover increasing from 2.2 billion USD to 2.9 billion USD in 2022, reaching 2.4 billion USD in 2023, CPTPP is the market group with the second strongest growth rate, after China. In 2018, CPTPP accounted for 25% of Vietnam's seafood exports, by 2023, it accounted for nearly 27%.
The clear changes in seafood exports 5 years after the CPTPP agreement took effect are:
First, in terms of exports, the increase rates in exports to CPTPP countries is stronger than other markets. In particular, Canada, Chile, Peru, Singapore, Malaysia, Australia...
- Vietnamese seafood’s market share in these markets went up, showing increased competitive strength thanks to the CPTPP agreement.
For example, in Canada: market share increased from 7-8% to 10%, of which shrimp alone increased from 18% to 25% and ranked first; tuna also increased from 6% to 11% and ranked third.
In Australia, Vietnam’s shrimp holds an overwhelming market share of 70%, nearly doubling from 32% before signing the agreement. These numbers reflect the significant increase in Vietnamese seafood exports to CPTPP markets since joining the agreement.
Second, there is a rise in seafood imports to Vietnam for processing and re-export, as well as for domestic consumption;
Integration is also shown through collaborative efforts to enhance the quality and efficiency of seafood processing for expor, thanks to investments and partnerships in technology, techniques, and applying scientific advancements in aquaculture, processing, and seafood export.
CPTPP expansion - more opportunities for the seafood industry
The UK signed an agreement to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) - a milestone that could lead to moremembers joining the agreement. These changes also create more opportunities for Vietnamese seafood to penetrate the market and integrate by diversifying raw material sources.
Currently, under the bilateral agreement between Vietnam and the UK, preferential import taxes on key Vietnamese seafood products to the UK are mostly zero. However, a few product codes such as processed shrimp HS code 160521 and 160529 are still subject to a 7% tax rate. Of course, these two Vietnamese product lines are both in the No. 1 position in the UK, dominating 36% of the market share, but the room for growth will be greater when Vietnamese shrimp is subject to CPTPP tariff preferences.
In addition, the opportunity to diversify raw material sources for processing exports within the bloc will increase. In addition, Vietnamese companies is also a partner for the UK in the processing of seafood products from the UK, such as cod.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn