Vietnamese tra (Pangasius hypophthalmus), which is marketed as basa in the Indian market, has grown leaps and bounds in the last three years, industry players told IntraFish.
Propelled by its low pricing and year round availability, pangasius has made its way into several tiers in the restaurant scene -- coveted because it comes in a deboned, filleted format, and restaurants can use it in a variety of ways, and at almost half the price that local fish demand.
“Indian sea-caught material is going downhill,” said Rustom Irani, president of the state of Maharashtra in the Seafood Exporters Association of India. “There are no conservation efforts in Indian waters, and the fishermen are using smaller mesh size, and catching smaller fish. As a result, there are no good Indian fish for fillets for restaurant use.”
The volumes of pangasius coming into India has “gone through the roof," Irani said, and the following numbers quoted by importer Irfan Khan makes it easy to see why.
“Importers pay around INR 160 (€2.30/$3) to INR 170 (€2.40/$3.10) per kilogram, and market price starts around INR 185 (€2.60/$3.40) and goes up to INR 250 (€3.50/$4.60),” Irfan Khan told IntraFish.
Khan runs Harbour Exports, a major seafood importing company that supplies to middle tier and high end
restaurants and hotel chains across the country, but primarily in the city of Mumbai, India’s financial capital.
“Last year we imported 25 to 30 metric tons of basa every month, whereas before it was barely five metric tons,” he said.
“We expect it to go up to 100 metric tons a month next year -- 90 percent of the hotels and restaurants in Mumbai is now selling basa.”
Price advantage
In 2013, the Vietnamese pangasius production is forecast to fall to 800,000 metric tons, worth $1.5 billion (€1.2 billion).
The Vietnam Association of Seafood Exporters and Producers (VASEP) blames economic crisis for poor outlook, saying changes are needed for recovery.
Vietnam has 300 pangasius exporters, the website noted, but only 70 pangasius processors.
This needs to be addressed and problems solved for the sector to develop and grow pangasius exports by 2014, the association's chairman previously told IntraFish.
More worrisome is the fact that seven out of 10 of Vietnam’s major export markets for the fish, such as the European Union, the United States, China, middle eastern countries and Egypt have decreased imports of the fish due to economic woes and spending cuts.
The reasons behind pangasius's rapid spread and acceptance in India are two-fold: it goes well with marinated spices and sauces that Indian ‘continental’ food is prepared in, especially Chinese food, a massively popular choice for Indians when dining out.
“Restaurant chains such as Mainland China will mention in their menus that they are using imported whitefish,” Khan said.
“It is also used in fish ‘tikka’, skewers and kebabs in restaurants such as Barbeque Nation, and I have seen this fish being served in a battered and fried form in JW Marriott’s restaurant.”
Pangasius is reigning supreme in a market where sellers might keep high-end fish for the al a carte menu, but in the buffet meals, breaking even becomes impossible unless serving cheaper options, industry insiders said.
This is where the imported fish scores.
“Local fish such as seer and pomfret sell at INR 550 (€7.80/$10.10) per kilogram and INR 700 (€9.90/$12.90) to INR 900 (€12.70/$16.60) respectively,” said Alex Ninan, chief executive of Baby Marine International, a seafood exporting company based in the south Indian city of Kochi. “Whereas Vietnamese basa sells at less than half price of INR 200 (€2.80/$3.70).”
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the seminar "Global Seafood Market and the Future Workforce: Trends, Opportunities, and Sustainable Development Pathways for Vietnam's Seafood Industry" will take place from 2:00 p.m. to 4:15 p.m. on August 19, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. This is the first of five specialized seminars at Vietfish 2026, focusing on key issues that are shaping the long-term development of Vietnam's seafood industry.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
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