By the end of April 2023, Vietnam’s pangasius exports to most of the markets in the EU experienced a decline, the lowest decrease was 13%, the highest was 30% compared to the same period in 2022. Top 3 main markets in the block that reduce imports of Vietnamese pangasius were: the Netherlands down 22%, Belgium down 13%, Spain down 30%. Although exports to the German market were more positive, it still recorded a positive growth of 78% in the first 4 months of 2023.
The EU used to be Vietnam's largest pangasius import market with sales peaking at USD 511 million in 2010, accounting for 36% of Vietnam's pangasius exports. However, in the following years, pangasius exports to this market decreased sharply primarily attributable to media campaigns tarnishing the reputation of pangasius within certain European countries.
Vietnam’s pangasius exports to the EU had a breakthrough in 2022 thanks to a sharp increase in demand after being affected by the COVID-19 pandemic for a long time (Cre: Huu Duc-BD)
Vietnam’s pangasius exports to the EU had a breakthrough in 2022 thanks to a sharp increase in demand after being affected by the COVID-19 pandemic for a long time. In particular, the incentives from the EVFTA, the Russia-Ukraine conflict and a series of sanctions by other countries against Russia's economy and trade have increased the EU's demand for white fish imports from Vietnam.
Pangasius exports to the EU in the first 4 months of 2023 decreased compared to the same period in 2022 but still a positive result compared to the same period in previous years. This is also a remarkable number in the effort to gradually bring Vietnamese pangasius back to the EU market, after decades of being “lagged behind”.
However, the existence of varying market regulations within the EU poses a challenge for Vietnamese seafood exporters, including pangasius. It is crucial for businesses to diligently study and understand these regulations to effectively utilize tariff preferences and adhere to rules of origin when exporting pangasius to the EU market.
Compiled by Thuy Linh
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
(seafood.vasep.com.vn) Vietnamese pangasius is gaining traction in Japan, where competitive prices and reliable supplies have helped the fish enter professional distribution channels and a major sushi chain.
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