According to the Agency of Foreign Trade (Ministry of Industry and Trade), in the first 8 months of 2022, Vietnam’s seafood exports to Switzerland reached more than 21 million USD, an increase of 8% compared to the same period 2021. Currently, Vietnam is the second largest seafood supplier in this market (after Norway).
By products, frozen shrimp accounts for 81% in the total seafood export value to Switzerland, frozen pangasius accounts for 17%, the remaining are frozen tuna, frozen clam, frozen eel, ect.
According to the statistics of ITC, in the first 6 months of 2022, Switzerland’s import turnover reached 454 million USD, up 6% compared to the same period in 2021. Vietnam seafood accounted for 11.3% of Switzerland's total import turnover.
The AFT assesses Switzerland as a potential market for Vietnamese seafood as Switzerland is a developed country.
Because the domestic supply only meets the need of 12% of the total consuming demand, Switzerland needs to depend more on imported seafood. Switzerland imports about 74 thousand tons of fish and more than 115 thousand tons of shrimp annually.
Vietnam was the second largest seafood supplier (after Norway) in Switzerland
However, enterprises that intend to promote export to this market must pay attention to the product quality issues. Switzerland is a market that requires very high quality imported products with a very strict import licensing regime to ensure the requirements of health, food hygiene and safety.
All food sold in Switzerland must comply with European and Swiss food labeling regulations. Consumers in this country are very interested in eco-labels and are willing to pay extra if the product meets health and environmental requirements.
Besides, Switzerland attaches great importance to the MSC (Marine Stewardship Council) standard and has for many years been the country with the largest number of MSC-labeled seafood products consumption in the world.
Demand for seafood with MSC certified is increasing. There are many companies trading whitefish, salmon, herring and tuna in Switzerland that have obtained COC (chain of safety certification) and use the MSC label on their seafood products.
For farmed products, ASC (Aquaculture Stewardship Council) is also emerging as an important and increasingly demanded standard in Switzerland.
The ASC logo is present on many tilapia and pangasius products in many Swiss supermarkets. Many of the country's companies and retailers have increased the import and distribution of ASC certified farmed seafood products.
Compiled by Thuy Linh
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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