According to statistics from Vietnam Customs, in January 2024, Vietnam's tuna exports reached more than 79 million USD, an increase of 58% over the same period in 2023, because January 2023 coincided with the Lunar New Year holiday. However, if compared from 2018 back to now, sales in January 2024 are still about 46% higher than the annual average; that is a positive signal for the opening month of the new year 2024.
Exports to all markets increased simultaneously
The top 10 main tuna export markets of Vietnam in January 2024 have changed, including the US, Israel, Russia, Canada, Japan, Italy, Germany, the Netherlands, Thailand, and Poland. Compared to the same period in 2023, exports to the remaining markets increased except for Thailand.
In the EU market, the reopening of preferential tariff quotas as agreed in the Free Trade Agreement between the EU and Vietnam (EVFTA) is creating momentum to boost export orders to this market in the first month of the year. Exports to most EU countries increased sharply. In particular, Italy continues to lead in import value in January 2024, with an increase of nearly five times over the same period. Along with Italy, exports to Poland and Sweden also increased dramatically.
In the Middle East market, although continuing to be affected by the war between Israel and the Islamic movement Hamas, exports to some markets in this region are increasing strongly. Specifically, exports to Israel increased 43%, Lebanon increased 13 times, and Egypt increased 43%. Currently, concerns about the increasing war are increasing the demand for food products that can be stored, such as canned tuna in these markets and promote imports.
Difficulties still pile up
Looking at the overall market and tuna industry in 2024, businesses said they are and will face many challenges and difficulties that will slow down the ability to recover production and exports.
Specifically, tensions in the Red Sea are causing many difficulties in the process of transporting export goods in general and seafood products in particular when shipping costs tend to increase. An increase in the selling price of the final product to consumers will greatly affect consumer demand. According to information from businesses, in the past month, the total freight payable for a container of goods transported to the West Coast has increased by 70%. Frozen goods exported to Europe have increased nearly four times. Tensions in the Red Sea also prolong transit time from Asia to Europe, cause difficulty in registering for charter ships, cause prolonged inventory, slow capital flow, high bank interest, etc. All these things will cause export businesses to face difficulties.
In addition, the "IUU yellow card" barrier when exporting to the EU market has not yet been removed, so businesses still encounter many difficulties when exporting to this market block.
It is expected that exports to other markets will continue to recover, but the growth rate will be slow.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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