Market potential
Fish consumption in the ASEAN region is projected to rise from 24.5 million tons in 2015 to 36.9 million tons in 2030 and then reach 47.1 million tons in 2050, while per capita fish consumption is expected to increase from 38.4 kg in 2015 to 51.5 kg in 2030 and then 61.5 kg in 2050.
Over the past 20 years, Vietnam's seafood exports to ASEAN have been fluctuating, but have been on the rise for the last 10 years. Vietnam's seafood exports to ASEAN have increased from US$66 million in 1998 to US$612 million in 2017.
Vietnam's seafood exports to ASEAN
Over the past 20 years, Vietnam's seafood exports to ASEAN increased from US$66 million in 1998 to US$612 million in 2017.
By the end of 2017, Vietnam's seafood products have been exported to all 9 ASEAN countries. Thailand, the Philippines and Singapore were the 3 biggest importers of Vietnamese seafood products, accounting for 82-96% of the total seafood export value to ASEAN.
Thailand held as the largest seafood importer of Vietnam in ASEAN. Vietnam's seafood exports to the market in the past 20 years increased continuously, and has increased nine-fold. Specifically, in 1998 total seafood export turnover of Vietnam reached only US$27 million, accounting for 41% of total value of seafood exports to ASEAN. By 2017, the figure has increased to US$248 million, up 816% from 1998.
The Philippines was currently the second largest seafood buyer of Vietnam. Vietnam's seafood products have been approaching this market since 1999. Then, Vietnam's seafood exports to the Philippines have increased steadily. Sales to the Philippines over the past 19 years increased from US$63,000 to US$132 million.
Singapore ranked the 3rd in top leading importers of Vietnam seafood. However, from 1998 to 2016, exports to Singapore is always took the largest proportion in ASEAN. But from 2011 to 2017, with the continuous growth, Thailand has overtaken Singapore as Vietnam's largest seafood importer in ASEAN.
In terms of products, marine products currently accounted for a large proportion of Vietnam's seafood exports to ASEAN. In particular, marine finfish is the main product line of Vietnam exported to the market, followed by cephalopod. From 1998 to 2017, Vietnam's exports of marine finfish to ASEAN increased continuously. The export value increased from US$8 million in 1998 to US$289 million in 2017. Fresh/frozen marine finfish was the key product shipped to the market.
Meanwhile, from 1998 to 2008, Vietnam’s cephalopod exports to the region tended to decrease. But from 2009 to 2017, exports to ASEAN increased continuously. The export value of Vietnam cephalopod to ASEAN in the past 20 years has increased from US$7 million to US$71 million. In particular, dried/grilled squid was the main export item to this market, accounting for 85% of the total export value of cephalopod to ASEAN.
Pangasius ranked the second. In the period of 1998-2001, Vietnam’s pangasius exports to ASEAN stayed very low. From 2002 onwards, thanks to the increasing demand for aquaculture in this market, together with the growing sector of Vietnam pangasius industry, pangasius exports to ASEAN continued to grow. Vietnam’s pangasius exports to ASEAN have gone up from US$1.7 million in 1998 to US$143 million in 2017. The frozen pangasius fillets (HS code 0304) kept as the main export product to this market.
Shrimp currently ranked the third in top main seafood itmes exported to ASEAN. In the past 20 years, shrimp exports to this market fluctuated. The year 2004 was the most successful year of Vietnamese shrimp in Asean market with US$93 million.
As of 31st December 2015, the ASEAN Economic Community (AEC) was established. Vietnamese seafood processing companies can take advantage to increase their exports in this common market.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn