China dominates the industry but faces growing pressure to diversify markets
China remains the dominant force in the global tilapia industry. The country’s total tilapia supply reached approximately 2.1 million metric tons in 2025. Around 60% of production was exported, equivalent to about 1.1 million metric tons, and exports are expected to increase to 1.15 million metric tons in 2026.
In 2025, Chinese tilapia exports to the United States declined due to reciprocal tariffs and additional duties imposed on Chinese products. This created a market gap that Vietnam successfully leveraged to expand its presence in the US market. Although lower tariff rates in 2026 have facilitated the return of Chinese tilapia to the US, China is gradually shifting away from dependence on a single market toward a broader diversification strategy. Chinese tilapia exporters are actively expanding sales within the RCEP bloc while also viewing the European Union as a promising growth destination.
Brazil: Vietnam’s largest customer and a potential competitor
Brazil is the largest tilapia producer in the Americas, with production reaching approximately 707,500 metric tons in 2025, up nearly 7% from the previous year. While Brazil is currently Vietnam’s largest tilapia export market, accounting for more than 50% of total export value, it is also expanding its domestic production capacity.
The clearest sign of protectionism is Bill 6331/25, which has been approved by the Agriculture Committee of Brazil’s Chamber of Deputies. The bill proposes banning tilapia imports to protect domestic producers. It is currently under review by additional committees before being submitted for a full congressional vote.
Egypt focuses on Middle Eastern export markets
Egypt is one of the world’s three largest tilapia producers, with output reaching 1.7 million metric tons in 2024, accounting for 99% of total production in the Middle East and North Africa (MENA) region.
According to the Egyptian Food Export Council (FEC), Egypt exported 17,000 metric tons of fresh and chilled tilapia in 2024, valued at USD 9.4 million. The country ranked second globally in this product segment, holding a 20% share of the world market.
The United Arab Emirates is Egypt’s largest export destination, accounting for 61% of export value, followed by Kuwait, Qatar, Tunisia, and Libya. This indicates that Egypt is primarily focused on the Middle East and North Africa and does not directly compete with Vietnam in its traditional export markets. However, if Vietnam seeks to expand its presence in the Middle East, Egypt will be a competitor to watch closely.
As global demand for affordable whitefish continues to grow, competition in the international tilapia market is expected to intensify. Major producers are simultaneously expanding production capacity and strengthening their positions in key markets, creating both challenges and opportunities for Vietnam’s rapidly developing tilapia industry.
(seafood.vasep.com.vn) On November 11, 2026, in Can Tho City, the Vietnam Association of Seafood Exporters and Producers (VASEP) held the Vietnam Seafood Summit 2026 (VSS 2026). The summit brought together more than 300 delegates, including business leaders, government regulators, experts and partners from across the seafood value chain. Over five in-depth panel sessions, participants looked at opportunities and challenges and discussed practical ways to sustain growth and make Vietnam’s seafood industry more competitive in 2027–2029.
On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will host Vietnam Seafood Summit 2026 under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.” The summit will discuss market scenarios and strategic options to help Vietnam’s seafood industry unlock new growth opportunities, increase export value, and strengthen its competitiveness.
(seafood.vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the EU reached more than USD 4 million, up 2% year on year. The EU accounted for 4% of total tilapia export value, ranking behind major markets such as Brazil, the United States, Saudi Arabia and the CPTPP bloc.
(seafood.vasep.com.vn) On October 31, 2026, in Hanoi, Sa Giang Import-Export Corporation, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), was awarded the Top 30 Outstanding Cultural and Reputable Enterprises of 2026 certificate by the Vietnam Chamber of Commerce and Industry (VCCI). This group represents the most distinguished companies among the 100 enterprises honored at the “Cultural and Reputable Enterprises 2026” announcement ceremony.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s pangasius exports to the EU reached approximately $148 million, up 12% compared to the same period in 2025. In September 2026 alone, export turnover to this market hit $18 million, a 27% year-on-year increase. Despite diverging demand across member states, the EU remains a market with growth potential for Vietnamese pangasius, particularly as supplies of several traditional whitefish species face mounting pressure.
(seafood.vasep.com.vn) Vietnam’s tuna exports to the US are showing a clear recovery after a difficult start to the year. However, the rebound is taking place against a backdrop of declining US tuna imports and a shifting supply structure, posing new challenges for Vietnamese businesses.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s shrimp exports to Japan reached US$440.9 million, up 6.4% year on year. This result is noteworthy as Japan’s total shrimp imports continued to decline slightly and competition among suppliers intensified. Demand for convenience foods and processed products continues to create opportunities for Vietnamese exporters, but capitalizing on these opportunities requires stronger competitiveness and the ability to meet increasingly specific market requirements.
(vasep.com.vn) After slowing in the first months of the year, Vietnam’s tuna exports have shown a clear improvement since June 2026. However, behind September’s double-digit growth lies a notable reality: export value is recovering, but pressures from markets, trade policies, and competition among suppliers remain.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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