Yellow card
For Southeast Asian countries, the EU is an important market which imports seafood with high profits – but the potential always comes with barriers that sometimes raise tensions between the parties involved. Although the market share of seafood imports from Southeast Asian countries is low, the region is subject to many sanctions from the EC. The EC has repeatedly sanctioned seafood imports from Southeast Asian countries related to IUU fishing, including a warning “yellow card” and a “red card”; to end imported seafood.
In the context of a global economic recession, ASEAN-EU trade relations are facing difficulties. Trade tensions between the EU, Indonesia and Malaysia – as well as “yellow card” sanctions for Thailand, Vietnam, and the Philippines and a “red card” for Cambodia related to IUU fishing – has resulted in a grey cloud over ASEAN-EU trade relations.
ASEAN countries’ efforts to combat IUU fishing are sometimes not fully evaluated. A number of research institutions put forward a report that emphasises too much on the status quo, which sometimes reduces the interest of the EC and countries in making positive progress in practice.
Clearly, the solution groups are gradually becoming more effective, while there is a question of objectivity in the measures employed. Before the efforts to remove the yellow card for Vietnam can take place, the question will be verified after the inspection team from the General Department of Marine and Fisheries Affairs – which returned from Vietnam last November – issue a conclusion.
ASEAN cares about the IUU issue not only because of potential economic losses but also because it is at times affecting the political relations among member states. Typically, the controversy over the exploitation of Myanmar fishermen labour on Thai fishing vessels; or tensions related to Vietnam’s fishing vessels seized by Indonesian authorities in the overlapping Exclusive Economic Zones (EEZs).
Recognising the negative impact of IUU fishing on the environment and economy, ASEAN promotes efforts to combat this problem. In general, in order to solve the IUU fishing problem, ASEAN countries aim to take measures to conserve and manage fish resources, unify the legal provisions on fisheries and environmental protection among stakeholders. Transparency in national maritime policies, regional cooperation and contributions of regional fisheries management organisations.
Common effort
As a country subject to yellow card sanctions from the EC, Vietnam particularly prioritises the removal of IUU fishing yellow cards. In May 2019, a special national committee was established and a deputy prime minister was given the right to direct and coordinate it. Vietnam also established the Fund for Protection and Development of Aquatic Resources and implemented many other strong long-term measures. The government has consistently and vigorously fought against IUU fishing through communication, laws, and technical measures, following recommendations from the EC delegation.
Vietnam also provides support to other ASEAN member states’ initiatives related to IUU fishing. In April 2019, Thailand hosted the ASEAN meeting with the EU in an effort to combat IUU fishing. At the ASEAN Defence Ministers Meeting, Thailand launched an initiative to promote the role of the armed forces and agencies in the issue of IUU fishing with the support of many countries including Vietnam and the Philippines.
IUU fishing cannot be solved unilaterally. Vietnam as ASEAN Chair for 2020 and Standing Commissioner of the United Nations Security Council (2020 - 2021), is expected to use its influence to address this issue. A significant joint effort in the process of restricting and eliminating IUU fishing is expected to be part of the agenda at the ASEAN Summit and subsequent ministerial level meetings among the 10-member countries.
Vietnam has always promoted a multilateral effort to combat IUU fishing and it is expected that ASEAN as a bloc will ramp up efforts to fight IUU fishing this year.
ASEAN countries are now being fined for fishing outside the region. This is because a large number of Chinese fishing vessels are exploiting depleted fisheries in the South China Sea. This has forced fishermen from ASEAN countries to venture outside their designated fishing areas.
Malaysia and Vietnam cooperation
In that context, the cooperation between Malaysia and Vietnam also plays a very important role. In August 2019, during a visit to Hanoi, Malaysia’s Prime Minister at the time, Mahathir Mohamad and Vietnam’s Prime Minister, Nguyen Xuan Phuc witnessed the signing of a Memorandum of Understanding (MoU) between the Vietnam Coast Guard and Malaysian Maritime Enforcement Agency (MMEA) represented by Malaysia’s Foreign Minister at the time, Saifuddin Abdullah and Vietnam’s Chief of the General Staff cum Deputy National Defence Minister, Sen Lt Gen Phan Van Giang.
“We should also put in place suitable mechanism to enable our fishermen to engage in legal, safe and sustainable fishing, as well as find solutions together to ensure Vietnamese workers have stable livelihood and jobs with decent income,” said Nguyen Xuan Phuc, Vietnam’s Prime Minister.
On 16 February, speaking to reporters at the Balok Fisherman Integration Program in the state of Pahang, former Foreign Minister Saifuddin Abdullah said Malaysia intends to sign an agreement with Vietnam to tackle the issue of deep-sea fishermen. According to Saifuddin, Malaysia and Indonesia signed a similar agreement and another one could be signed with Vietnam as a follow-up.
ASEAN and the EU are two dynamic markets with effective cooperation and mutual benefits. The tough sanctions on key ASEAN exports such as seafood, could create unnecessary tensions.
In order to limit these tensions and prevent them from becoming a growing problem between the EU and ASEAN, responsible leaders need to seek a common voice to address the problem early.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
(seafood.vasep.com.vn) Vietnamese pangasius is gaining traction in Japan, where competitive prices and reliable supplies have helped the fish enter professional distribution channels and a major sushi chain.
(vasep.com.vn) A circular economy does not create a “new type of shrimp” or a new certification. Its value lies in helping the shrimp value chain use resources more efficiently, stabilize production, generate additional value from by-products and build the data and evidence needed to meet increasingly stringent market requirements. This was the perspective shared by VASEP at the Public-Private Partnership (PPP) Forum on Promoting a Circular Economy in the Shrimp Industry in the Mekong Delta, held in Can Tho on September 21.
(vasep.com.vn) Vietnam’s pangasius exports to CPTPP markets reached $264 million in the first eight months of 2026, up 12% year-on-year and accounting for 17% of the nation’s total pangasius export turnover. In August alone, export value reached $34 million, inching up 3%.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn