Yellow card
For Southeast Asian countries, the EU is an important market which imports seafood with high profits – but the potential always comes with barriers that sometimes raise tensions between the parties involved. Although the market share of seafood imports from Southeast Asian countries is low, the region is subject to many sanctions from the EC. The EC has repeatedly sanctioned seafood imports from Southeast Asian countries related to IUU fishing, including a warning “yellow card” and a “red card”; to end imported seafood.
In the context of a global economic recession, ASEAN-EU trade relations are facing difficulties. Trade tensions between the EU, Indonesia and Malaysia – as well as “yellow card” sanctions for Thailand, Vietnam, and the Philippines and a “red card” for Cambodia related to IUU fishing – has resulted in a grey cloud over ASEAN-EU trade relations.
ASEAN countries’ efforts to combat IUU fishing are sometimes not fully evaluated. A number of research institutions put forward a report that emphasises too much on the status quo, which sometimes reduces the interest of the EC and countries in making positive progress in practice.
Clearly, the solution groups are gradually becoming more effective, while there is a question of objectivity in the measures employed. Before the efforts to remove the yellow card for Vietnam can take place, the question will be verified after the inspection team from the General Department of Marine and Fisheries Affairs – which returned from Vietnam last November – issue a conclusion.
ASEAN cares about the IUU issue not only because of potential economic losses but also because it is at times affecting the political relations among member states. Typically, the controversy over the exploitation of Myanmar fishermen labour on Thai fishing vessels; or tensions related to Vietnam’s fishing vessels seized by Indonesian authorities in the overlapping Exclusive Economic Zones (EEZs).
Recognising the negative impact of IUU fishing on the environment and economy, ASEAN promotes efforts to combat this problem. In general, in order to solve the IUU fishing problem, ASEAN countries aim to take measures to conserve and manage fish resources, unify the legal provisions on fisheries and environmental protection among stakeholders. Transparency in national maritime policies, regional cooperation and contributions of regional fisheries management organisations.
Common effort
As a country subject to yellow card sanctions from the EC, Vietnam particularly prioritises the removal of IUU fishing yellow cards. In May 2019, a special national committee was established and a deputy prime minister was given the right to direct and coordinate it. Vietnam also established the Fund for Protection and Development of Aquatic Resources and implemented many other strong long-term measures. The government has consistently and vigorously fought against IUU fishing through communication, laws, and technical measures, following recommendations from the EC delegation.
Vietnam also provides support to other ASEAN member states’ initiatives related to IUU fishing. In April 2019, Thailand hosted the ASEAN meeting with the EU in an effort to combat IUU fishing. At the ASEAN Defence Ministers Meeting, Thailand launched an initiative to promote the role of the armed forces and agencies in the issue of IUU fishing with the support of many countries including Vietnam and the Philippines.
IUU fishing cannot be solved unilaterally. Vietnam as ASEAN Chair for 2020 and Standing Commissioner of the United Nations Security Council (2020 - 2021), is expected to use its influence to address this issue. A significant joint effort in the process of restricting and eliminating IUU fishing is expected to be part of the agenda at the ASEAN Summit and subsequent ministerial level meetings among the 10-member countries.
Vietnam has always promoted a multilateral effort to combat IUU fishing and it is expected that ASEAN as a bloc will ramp up efforts to fight IUU fishing this year.
ASEAN countries are now being fined for fishing outside the region. This is because a large number of Chinese fishing vessels are exploiting depleted fisheries in the South China Sea. This has forced fishermen from ASEAN countries to venture outside their designated fishing areas.
Malaysia and Vietnam cooperation
In that context, the cooperation between Malaysia and Vietnam also plays a very important role. In August 2019, during a visit to Hanoi, Malaysia’s Prime Minister at the time, Mahathir Mohamad and Vietnam’s Prime Minister, Nguyen Xuan Phuc witnessed the signing of a Memorandum of Understanding (MoU) between the Vietnam Coast Guard and Malaysian Maritime Enforcement Agency (MMEA) represented by Malaysia’s Foreign Minister at the time, Saifuddin Abdullah and Vietnam’s Chief of the General Staff cum Deputy National Defence Minister, Sen Lt Gen Phan Van Giang.
“We should also put in place suitable mechanism to enable our fishermen to engage in legal, safe and sustainable fishing, as well as find solutions together to ensure Vietnamese workers have stable livelihood and jobs with decent income,” said Nguyen Xuan Phuc, Vietnam’s Prime Minister.
On 16 February, speaking to reporters at the Balok Fisherman Integration Program in the state of Pahang, former Foreign Minister Saifuddin Abdullah said Malaysia intends to sign an agreement with Vietnam to tackle the issue of deep-sea fishermen. According to Saifuddin, Malaysia and Indonesia signed a similar agreement and another one could be signed with Vietnam as a follow-up.
ASEAN and the EU are two dynamic markets with effective cooperation and mutual benefits. The tough sanctions on key ASEAN exports such as seafood, could create unnecessary tensions.
In order to limit these tensions and prevent them from becoming a growing problem between the EU and ASEAN, responsible leaders need to seek a common voice to address the problem early.
(seafood.vasep.com.vn) The first six months of 2026 indicate that Vietnam’s tilapia industry is entering a new phase of development, with strong export growth but also greater demands for production scale, quality and international competitiveness.
(seafood.vasep.com.vn) Vietfish 2026, the Vietnam International Seafood Exhibition, will officially take place from 19–21 August 2026 in Ho Chi Minh City. As Vietnam’s largest annual seafood trade event, organized by the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietfish 2026 will once again bring together leading seafood companies, industry experts, and international partners from across the global seafood value chain.
(seafood.vasep.com.vn) Vietnam’s seafood exports reached USD 1.1 billion in July 2026, up 4.8% compared to the same period in 2025. Cumulative exports in the first seven months of the year totaled nearly USD 6.86 billion, an increase of 11.5% year-on-year. Exceeding the USD 1 billion mark in July further reinforces the prospect that Vietnam’s seafood exports could surpass USD 12 billion in 2026. However, the July figures also send a clear signal that the most favorable growth period may have passed: overall export growth slowed to just 4.8%, pangasius exports fell 6.1%, tuna exports were virtually flat, while exports to the EU, South Korea, and the Middle East all recorded double-digit declines.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the seminar "Global Seafood Market and the Future Workforce: Trends, Opportunities, and Sustainable Development Pathways for Vietnam's Seafood Industry" will take place from 2:00 p.m. to 4:15 p.m. on August 19, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. This is the first of five specialized seminars at Vietfish 2026, focusing on key issues that are shaping the long-term development of Vietnam's seafood industry.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
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