Yellow card
For Southeast Asian countries, the EU is an important market which imports seafood with high profits – but the potential always comes with barriers that sometimes raise tensions between the parties involved. Although the market share of seafood imports from Southeast Asian countries is low, the region is subject to many sanctions from the EC. The EC has repeatedly sanctioned seafood imports from Southeast Asian countries related to IUU fishing, including a warning “yellow card” and a “red card”; to end imported seafood.
In the context of a global economic recession, ASEAN-EU trade relations are facing difficulties. Trade tensions between the EU, Indonesia and Malaysia – as well as “yellow card” sanctions for Thailand, Vietnam, and the Philippines and a “red card” for Cambodia related to IUU fishing – has resulted in a grey cloud over ASEAN-EU trade relations.
ASEAN countries’ efforts to combat IUU fishing are sometimes not fully evaluated. A number of research institutions put forward a report that emphasises too much on the status quo, which sometimes reduces the interest of the EC and countries in making positive progress in practice.
Clearly, the solution groups are gradually becoming more effective, while there is a question of objectivity in the measures employed. Before the efforts to remove the yellow card for Vietnam can take place, the question will be verified after the inspection team from the General Department of Marine and Fisheries Affairs – which returned from Vietnam last November – issue a conclusion.
ASEAN cares about the IUU issue not only because of potential economic losses but also because it is at times affecting the political relations among member states. Typically, the controversy over the exploitation of Myanmar fishermen labour on Thai fishing vessels; or tensions related to Vietnam’s fishing vessels seized by Indonesian authorities in the overlapping Exclusive Economic Zones (EEZs).
Recognising the negative impact of IUU fishing on the environment and economy, ASEAN promotes efforts to combat this problem. In general, in order to solve the IUU fishing problem, ASEAN countries aim to take measures to conserve and manage fish resources, unify the legal provisions on fisheries and environmental protection among stakeholders. Transparency in national maritime policies, regional cooperation and contributions of regional fisheries management organisations.
Common effort
As a country subject to yellow card sanctions from the EC, Vietnam particularly prioritises the removal of IUU fishing yellow cards. In May 2019, a special national committee was established and a deputy prime minister was given the right to direct and coordinate it. Vietnam also established the Fund for Protection and Development of Aquatic Resources and implemented many other strong long-term measures. The government has consistently and vigorously fought against IUU fishing through communication, laws, and technical measures, following recommendations from the EC delegation.
Vietnam also provides support to other ASEAN member states’ initiatives related to IUU fishing. In April 2019, Thailand hosted the ASEAN meeting with the EU in an effort to combat IUU fishing. At the ASEAN Defence Ministers Meeting, Thailand launched an initiative to promote the role of the armed forces and agencies in the issue of IUU fishing with the support of many countries including Vietnam and the Philippines.
IUU fishing cannot be solved unilaterally. Vietnam as ASEAN Chair for 2020 and Standing Commissioner of the United Nations Security Council (2020 - 2021), is expected to use its influence to address this issue. A significant joint effort in the process of restricting and eliminating IUU fishing is expected to be part of the agenda at the ASEAN Summit and subsequent ministerial level meetings among the 10-member countries.
Vietnam has always promoted a multilateral effort to combat IUU fishing and it is expected that ASEAN as a bloc will ramp up efforts to fight IUU fishing this year.
ASEAN countries are now being fined for fishing outside the region. This is because a large number of Chinese fishing vessels are exploiting depleted fisheries in the South China Sea. This has forced fishermen from ASEAN countries to venture outside their designated fishing areas.
Malaysia and Vietnam cooperation
In that context, the cooperation between Malaysia and Vietnam also plays a very important role. In August 2019, during a visit to Hanoi, Malaysia’s Prime Minister at the time, Mahathir Mohamad and Vietnam’s Prime Minister, Nguyen Xuan Phuc witnessed the signing of a Memorandum of Understanding (MoU) between the Vietnam Coast Guard and Malaysian Maritime Enforcement Agency (MMEA) represented by Malaysia’s Foreign Minister at the time, Saifuddin Abdullah and Vietnam’s Chief of the General Staff cum Deputy National Defence Minister, Sen Lt Gen Phan Van Giang.
“We should also put in place suitable mechanism to enable our fishermen to engage in legal, safe and sustainable fishing, as well as find solutions together to ensure Vietnamese workers have stable livelihood and jobs with decent income,” said Nguyen Xuan Phuc, Vietnam’s Prime Minister.
On 16 February, speaking to reporters at the Balok Fisherman Integration Program in the state of Pahang, former Foreign Minister Saifuddin Abdullah said Malaysia intends to sign an agreement with Vietnam to tackle the issue of deep-sea fishermen. According to Saifuddin, Malaysia and Indonesia signed a similar agreement and another one could be signed with Vietnam as a follow-up.
ASEAN and the EU are two dynamic markets with effective cooperation and mutual benefits. The tough sanctions on key ASEAN exports such as seafood, could create unnecessary tensions.
In order to limit these tensions and prevent them from becoming a growing problem between the EU and ASEAN, responsible leaders need to seek a common voice to address the problem early.
(searfood.vasep.com.vn) Vietnam’s tilapia exports continued to post positive results in the first eight months of 2026, with total export value reaching US$90 million, up 43% year-on-year. However, exports in August alone stood at US$11 million, down 8%, reflecting uneven market developments. Brazil remained the leading market, while Japan recorded notable growth, opening up new opportunities for Vietnamese tilapia products.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.3 billion in the first eight months of 2026, up 12% year on year. However, growth has begun to slow and become more differentiated across markets, while the U.S. and EU continue to present significant challenges. The latest insights from the Global Shrimp Forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers increasingly focus on quality, product specifications, supply stability and the ability to meet market-specific demand.
(seafood.vasep.com.vn) In August 2026, Vietnam’s seafood exports reached $1.14 billion, up 6% year on year. Cumulative eight-month exports rose 11.8% to $8.00 billion, though momentum has cooled compared to the 12.8% growth seen through July. China - Hong Kong and ASEAN are offsetting weakness in the U.S, EU and partly Japan. This divergence will likely widen in Q4 as trade tariffs and traceability requirements directly weigh on new orders.
(seafood.vasep.com.vn) Vietnam–Russia relations are entering a new phase of cooperation, with a focus on expanding trade, investment and economic connectivity. Against this backdrop, tuna is emerging as one of the seafood products with significant growth potential in the Russian market. Export data for the first seven months of 2026 show strong growth in Vietnamese tuna exports to Russia. However, turning this momentum into sustainable market share will require businesses to address challenges related to logistics, payment and supply competition.
(seafood.vasep.com.vn) Vietnamese tilapia is moving into a higher-value segment as brackish-water farmed fish from the Mekong Delta is now being processed for sashimi and exported regularly to Japan.
(seafoo.vasep.com.vn) Ca Mau Province is stepping up efforts to protect aquatic resources and promote transparent and sustainable fisheries, joining the country’s efforts to have the European Commission (EC) remove its “yellow card” warning for illegal, unreported and unregulated (IUU) fishing.
(vasep.com.vn) Vietnam has strengthened its position in China’s massive seafood market, becoming the largest lobster supplier while maintaining a dominant share of the country’s imported pangasius.
(vasep.com.vn) Vietfish 2026 was more than just a larger exhibition space. Through B2B meetings, booth discussions, production-chain visits and post-show feedback, businesses and buyers found something more concrete: suitable suppliers, processing capabilities, technology solutions, new markets and a foundation for building long-term trust and partnerships.
(vasep.com.vn) Vietnam’s tilapia exports to the United States declined significantly in the first seven months of 2026. Cumulative export value reached US$18 million, down 42% from the same period in 2025. In July alone, exports amounted to just US$2 million, plunging 70%, indicating a clear slowdown in import demand from the US market.
(vasep.com.vn) At the seminar “Global Seafood Markets and the Future Workforce: Trends, Opportunities and Directions for the Sustainable Development of Vietnam’s Fisheries Sector,” held as part of VIETFISH 2026, Ms. Shirlene Maria Anthonysamy, Fisheries Officer (Markets) and GLOBEFISH Coordinator at the Food and Agriculture Organization of the United Nations (FAO), presented initiatives aimed at promoting youth participation in fisheries and aquaculture.
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