Yellow card
For Southeast Asian countries, the EU is an important market which imports seafood with high profits – but the potential always comes with barriers that sometimes raise tensions between the parties involved. Although the market share of seafood imports from Southeast Asian countries is low, the region is subject to many sanctions from the EC. The EC has repeatedly sanctioned seafood imports from Southeast Asian countries related to IUU fishing, including a warning “yellow card” and a “red card”; to end imported seafood.
In the context of a global economic recession, ASEAN-EU trade relations are facing difficulties. Trade tensions between the EU, Indonesia and Malaysia – as well as “yellow card” sanctions for Thailand, Vietnam, and the Philippines and a “red card” for Cambodia related to IUU fishing – has resulted in a grey cloud over ASEAN-EU trade relations.
ASEAN countries’ efforts to combat IUU fishing are sometimes not fully evaluated. A number of research institutions put forward a report that emphasises too much on the status quo, which sometimes reduces the interest of the EC and countries in making positive progress in practice.
Clearly, the solution groups are gradually becoming more effective, while there is a question of objectivity in the measures employed. Before the efforts to remove the yellow card for Vietnam can take place, the question will be verified after the inspection team from the General Department of Marine and Fisheries Affairs – which returned from Vietnam last November – issue a conclusion.
ASEAN cares about the IUU issue not only because of potential economic losses but also because it is at times affecting the political relations among member states. Typically, the controversy over the exploitation of Myanmar fishermen labour on Thai fishing vessels; or tensions related to Vietnam’s fishing vessels seized by Indonesian authorities in the overlapping Exclusive Economic Zones (EEZs).
Recognising the negative impact of IUU fishing on the environment and economy, ASEAN promotes efforts to combat this problem. In general, in order to solve the IUU fishing problem, ASEAN countries aim to take measures to conserve and manage fish resources, unify the legal provisions on fisheries and environmental protection among stakeholders. Transparency in national maritime policies, regional cooperation and contributions of regional fisheries management organisations.
Common effort
As a country subject to yellow card sanctions from the EC, Vietnam particularly prioritises the removal of IUU fishing yellow cards. In May 2019, a special national committee was established and a deputy prime minister was given the right to direct and coordinate it. Vietnam also established the Fund for Protection and Development of Aquatic Resources and implemented many other strong long-term measures. The government has consistently and vigorously fought against IUU fishing through communication, laws, and technical measures, following recommendations from the EC delegation.
Vietnam also provides support to other ASEAN member states’ initiatives related to IUU fishing. In April 2019, Thailand hosted the ASEAN meeting with the EU in an effort to combat IUU fishing. At the ASEAN Defence Ministers Meeting, Thailand launched an initiative to promote the role of the armed forces and agencies in the issue of IUU fishing with the support of many countries including Vietnam and the Philippines.
IUU fishing cannot be solved unilaterally. Vietnam as ASEAN Chair for 2020 and Standing Commissioner of the United Nations Security Council (2020 - 2021), is expected to use its influence to address this issue. A significant joint effort in the process of restricting and eliminating IUU fishing is expected to be part of the agenda at the ASEAN Summit and subsequent ministerial level meetings among the 10-member countries.
Vietnam has always promoted a multilateral effort to combat IUU fishing and it is expected that ASEAN as a bloc will ramp up efforts to fight IUU fishing this year.
ASEAN countries are now being fined for fishing outside the region. This is because a large number of Chinese fishing vessels are exploiting depleted fisheries in the South China Sea. This has forced fishermen from ASEAN countries to venture outside their designated fishing areas.
Malaysia and Vietnam cooperation
In that context, the cooperation between Malaysia and Vietnam also plays a very important role. In August 2019, during a visit to Hanoi, Malaysia’s Prime Minister at the time, Mahathir Mohamad and Vietnam’s Prime Minister, Nguyen Xuan Phuc witnessed the signing of a Memorandum of Understanding (MoU) between the Vietnam Coast Guard and Malaysian Maritime Enforcement Agency (MMEA) represented by Malaysia’s Foreign Minister at the time, Saifuddin Abdullah and Vietnam’s Chief of the General Staff cum Deputy National Defence Minister, Sen Lt Gen Phan Van Giang.
“We should also put in place suitable mechanism to enable our fishermen to engage in legal, safe and sustainable fishing, as well as find solutions together to ensure Vietnamese workers have stable livelihood and jobs with decent income,” said Nguyen Xuan Phuc, Vietnam’s Prime Minister.
On 16 February, speaking to reporters at the Balok Fisherman Integration Program in the state of Pahang, former Foreign Minister Saifuddin Abdullah said Malaysia intends to sign an agreement with Vietnam to tackle the issue of deep-sea fishermen. According to Saifuddin, Malaysia and Indonesia signed a similar agreement and another one could be signed with Vietnam as a follow-up.
ASEAN and the EU are two dynamic markets with effective cooperation and mutual benefits. The tough sanctions on key ASEAN exports such as seafood, could create unnecessary tensions.
In order to limit these tensions and prevent them from becoming a growing problem between the EU and ASEAN, responsible leaders need to seek a common voice to address the problem early.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
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